London Tradition Explained

London Tradition Ltd
Type:Private
Industry:Design and manufacturing
Founder:Mamun Chowdhury
Rob Huson
Location City:Homerton
London,
United Kingdom
Products:Clothing
Owner:Mamun Chowdhury
Rob Huson
Num Employees:100

London Tradition Ltd is a clothing designer and manufacturer, specialising in traditional British duffle coats, pea coats and trench coats. The company was founded in January 2001 by Mamun Chowdhury and Rob Huson, is based in London, England, and has around 100 employees.

History

In January 2001,[1] Mamun Chowdhury and Rob Huson set up London Tradition. The company operates from a factory[2] and design studio[3] in Hackney Wick near the Olympic park,[2] designing and manufacturing luxury duffle coats[4] for export.[2] [1]

The company designs clothing that is manufactured in the UK.

Export

The company now exports 30,000 to 35,000 coats a year,[2] 90% of its output is outside of the UK,[3] it exports to 12 markets, including the Asia Pacific region, Europe,[4] Japan, Germany, Italy,[3] France, Austria, Netherlands and Spain.[1] It has seen overseas sales rise by 865% between 2007 and 2013.[2]

Awards and recognition

London Tradition was twice awarded a Queen's Awards for Enterprise for International Trade in recognition of its business performance: once in July 2014 and again in April 2020.[5] [6] The citation of the 2014 award noted he company's success in having "taken British outerwear - including the humble duffle coat - and transformed them into a luxury heritage brand for an international market."[1]

See also

External links

Notes and References

  1. News: Luxury Heritage Brand Big In Japan . Export to Japan . 21 April 2014 . 1 November 2014 . https://web.archive.org/web/20141101025940/http://exporttojapan.co.uk/case-studies/luxury-heritage-brand-big-in-japan . 1 November 2014 . dead.
  2. News: Tran. Mark. Duffel coat dreams: Bangladeshi man’s mission to sell Britishness abroad. The Guardian. 3 October 2014. 1 November 2014.
  3. News: 21 April 2014. International Trade Award for British Heritage Company Exporting Luxury Heritage Duffle Coats to Asia Pacific and Europe. The Telegraph. Calcutta. dead. 1 November 2014. https://web.archive.org/web/20141101020351/https://www.telegraphindia.com/pressrelease/prnw/prna_852_1402285_0.html. 1 November 2014.
  4. News: Fashion businesses celebrate Queen's Awards for international trade. Fashion United. 21 April 2014. 1 November 2014. https://web.archive.org/web/20141101082002/http://www.fashionunited.co.uk/fashion-news/fashion/fashion-businesses-celebrate-queens-awards-for-international-trade-2014042120822. 1 November 2014. dead.
  5. News: Duffle coat company gets top award from Queen. London. BBC News. 22 April 2014. 1 November 2014.
  6. Book: Karim. Mohammed Abdul. Karim. Shahadoth. British Bangladeshi Who's Who. November 2014. British Bangla Media Group. 12. 1 December 2014.