London Spitfire Explained

London Spitfire
Upright:.8
Founded:9 March 2016
Current Icon:Esports
League:Overwatch League
Region:West
City:London, United Kingdom
History:Cloud9
(2016–2017)
London Spitfire
(2017–present)
Owner:Jack Etienne
Gm:Ysabel "Noukky" Müller
Coach:Christopher "ChrisTFer" Graham
Affiliations:British Hurricane
Championships:2018
Uniforms:London Spitfire Jersey.svg
Main Sponsor:Microsoft

London Spitfire is a professional Overwatch team representing the city of London, United Kingdom. The Spitfire compete in the Overwatch League (OWL) as a member of the league's West region. Founded in 2017, London Spitfire is one of the league's twelve founding members and is the only professional Overwatch team representing a European city. The team is owned by Jack Etienne and the esports organization Cloud9, who also own British Hurricane, an academy team for the Spitfire that competed in Overwatch Contenders (OWC).

Lee "Bishop" Beom-joon was appointed the team's first head coach and guided London to claim the league's first stage championship in 2018. While the team parted ways with Bishop later that season, the team went on win the inaugural season Grand Finals.

Franchise history

Team creation

Formed in March 2016, London Spitfire originally started out as the Overwatch branch of American esports organisation Cloud9.[1] Under variations of the Cloud9 moniker, such as Cloud9 KONGDOO, they would go on to field rosters from multiple continents during their pre-OWL tenure.[2] [3] [4]

On 10 August 2017, Activision Blizzard announced that Cloud9 had purchased the London Overwatch League franchise; the franchise would be the first and only European team heading into the inaugural season.[5] Pete Vlastelica, an executive in Activision Blizzard's esports division, reported that several unnamed European companies were interested in purchasing the London rights to hold an Overwatch League franchise. Vlastelica noted, "Cloud9 may be a new name for some in the traditional sports world, but I can assure you they are not a niche or fringe player in esports. As we build this league, it was really important to us to combine the capabilities of owners from both traditional sports and the world of esports."[6] Jack Etienne, chief executive Cloud9, paid roughly $20 million (£15.4 million) for the franchise slot. Etienne said that he chose the London slot because it is a "fantastic city with an amazing metro population [and] fantastic transportation to get people to events."[7]

On 1 November, the team revealed they would be called London Spitfire.[8] [9] Shortly afterwards on 4 November, they disclosed their 12-player inaugural season roster, the maximum permitted, which would be entirely composed of South Korean players. The roster would mainly be an amalgamation of their current Cloud9 KONGDOO core and OGN's Overwatch APEX Season 4 champions GC Busan.[10] [11]

Inaugural season champions: 2018

See main article: 2018 London Spitfire season. On 11 January, the Spitfire played their first regular season Overwatch League match in a 3–1 victory over the Florida Mayhem.[12] They would end Stage 1 of the 2018 Season with a record, earning them the third and final spot in the Stage 1 Playoffs. The team then became the first-ever stage playoffs champions, after achieving victories over the Houston Outlaws, 3–1, and the New York Excelsior, 3–2.[13] In March, midway through Stage 2, the Spitfire parted ways with head coach Lee "Bishop" Beom-joon for undisclosed reasons.[14] The team finished Stage 2 with an improved record and attained another stage playoffs berth. However, they fell short to the Philadelphia Fusion in a thrilling 2–3 semifinals series.[15] However, after Stage 2, the Spitfire failed to make another stage playoffs, going 5–5 in Stage 3 and 4–6 in Stage 4. The team ended the season with a record, good for 5th place and a spot in the postseason.

London lost their first postseason matchup against the Los Angeles Gladiators on 11 July by a score of 0–3, but the team turned it around the next two games against the Gladiators, winning in 3–0 sweeps in matches two and three and advancing the team to the semifinals.[16] London won both games against the Los Angeles Valiant in the semifinals, winning 3–0 in match one and 3–1 in match two.[17] London claimed the first Overwatch League championship after defeating the Philadelphia Fusion on 27 and 28 July by scores of 3–1 and 3–0, respectively.[18] [19]

Quest for a second title: 2019–present

The Spitfire filled their head coach vacancy in the 2019 offseason, signing Kim "Coach815" Kwangbok.[20] London began their 2019 season winning only three of their matches in Stage 1. The stage ended with a 0–3 loss to the Seoul Dynasty in week 5, causing the team to miss out on the Stage 1 Playoffs.[21] London found success in Stage 2, as the team posted a 6–1 record and qualified for the Stage 2 Playoffs; however, they were knocked out in the quarterfinals by the Hangzhou Spark after losing 1–3.[22] The Spitfire parted ways with head coach Kwang-bok "Coach815" Kim in the middle of Stage 3, leaving the team without a head coach. A 0–4 loss to the Los Angeles Valiant in Stage 3 eliminated London from Stage 3 playoff contention as the team went on to post a 3–4 record for that stage. After a 4–3 win–loss record in Stage 4, London finished the regular season with a 16–12 record and qualified for the play-in tournament for a chance to make it to the 2019 season playoffs. London took down the Shanghai Dragons 4–3 in an OWL record eight-map series to qualify for the season playoffs.[23] In the first round, London was defeated by the New York Excelsior, 1–4, sending the team to the lower bracket.[24] A 0–4 loss to the San Francisco Shock ended the Spitfire's 2019 playoff run.[25]

In the offseason preceding the 2020 season, the Spitfire overhauled their roster, releasing nearly all of their players from the 2019 season and signing mostly rookies.[26] [27] Additionally, the team promoted Hong "Agape" Cheol-yong as their head coach.[28] While the team planned to play in the United Kingdom for live homestands, the team relocated its training facility to New Jersey to minimize travel time to other cities.[29] However, after all live events were cancelled due to the COVID-19 pandemic, the Spitfire relocated to Seoul, South Korea, to compete in league's Asia region. London did not perform well in the 2020 season, finishing in 17th place in the overall standings.[30]

During the 2020 offseason, the organization completely rebuilt its team, dropping its entire roster and coaching staff. Focusing on signing Western players and staff, London signed former Los Angeles Valiant coach Justin "Reprize" Hand as their new head coach.[31] They signed a team consisting players mostly from their Overwatch Contenders academy team British Hurricane — a team that had won every European Overwatch Contenders title in 2020.[32] The team also left South Korea to play remotely from the United States and Sweden to compete in the league's Western region. After an 0–8 start to the season, head coach Justin "Reprize" Hand retired; assistant coach Mads "fischer" Jehg became the new head coach of the team thereafter.[33] London remained winless until their final match of the season, when they defeated the Vancouver Titans, to finish the season with a 1–15 record.[34]

Team identity

On 1 November 2017, the London Spitfire brand was officially unveiled. The name and shield-like logo were selected to pay homage to the British military plane Supermarine Spitfire, whose use during World War II by the Royal Air Force (RAF) reflected the spirit of bravery the team hoped to identify with.[35] [36] The team colours were also announced as blue and orange: blue inherited from parent organisation Cloud9, and orange in recognition of British Overwatch character Lena "Tracer" Oxton who was a former RAF pilot in the game's lore.

The team has never played in the United Kingdom. In the first two seasons of the league, the Spitfire played matches at the Blizzard Arena in Burbank, California along with all other Overwatch League teams.[37] For 2020, the team planned to host two homestand events in the United Kingdom at Wembley Arena and the National Exhibition Centre,[38] [39] and the team relocated to New Jersey in order to reduce the distance between them and the large pool of North American teams. However, due to the COVID-19 pandemic, all live matches in the 2020 season were cancelled, and the league moved to exclusively online play. The Spitfire, along with the Vancouver Titans, relocated to Seoul, South Korea that year to increase the number of teams competing in the leagues Asian region.[40] In 2021, their players and staff are playing and coaching remotely, with personnel situated in the United States and Europe.

Sponsors

In March 2018, London signed a one-year sponsorship deal with Logitech G gaming products. The deal included equipment and gear supply, as well as the team hosting the Logitech G logo on their jerseys.[41]

Personnel

Head coaches

HandleNameSeasonsRecordNotes
BishopBeomjoon Lee201810–4 [42]
Coach815Kwangbok Kim201912–9 [43]
AgapeHong Cheol-yong20206–15
reprizeJustin Hand20210–8
fischerMads Jehg20211–7 [44]
ChrisTFerChristopher Graham2022–202321–19 [45]

Awards and records

Seasons overview

SeasonFinishPlayoffs
2018402416 3rd, AtlanticOWL Champions, 2–0 (Fusion)
20192816123rd, AtlanticLost in Lower Round 1, 0–4 (Shock)
2020216158th, AsiaDid not qualify
20211611511th, WestDid not qualify
20222414106th, WestLost in Lower Round 3, 1–3 (Spark)
202316798th, WestLost in Lower Final, 1–3 (Uprising)

Individual accomplishments

Grand Finals MVP

All-Star Game selections

Academy team

See main article: British Hurricane. On 15 February 2018, the Spitfire formally announced that their academy team for Overwatch Contenders Europe would be called the British Hurricane, and revealed their all-European Season One squad.[46] The team went to the first Atlantic Showdown, where they defeated Lowkey Esports before losing to Team Envy in the second round. They lost in the first round of the bottom half of the double-elimination bracket to ATL Academy, 3–0.

Notes and References

  1. Web site: Top Overwatch Team Joins Cloud9. Flander. Danan. 9 March 2016. Cloud9.gg. 10 July 2018.
  2. News: Cloud9 picks up Laser Kittenz roster ahead of Overwatch Contenders. Carpenter. Nicole. 14 August 2017. Dot Esports. 10 July 2018.
  3. News: Cloud9 signs South Korean Overwatch team KongDoo Panthera. Carpenter. Nicole. 21 September 2017. Dot Esports. 10 July 2018.
  4. News: KongDoo Panthera and Cloud9 signs a naming rights sponsorship, now 'Cloud9 KONGDOO'. Jeong. Seong-mo. 20 September 2017. Inven Global. 10 July 2018. Paek. Ji-eun.
  5. News: Overwatch League adds first UK franchise. Handrahan. Matthew. 10 August 2017. GamesIndustry.biz. 1 November 2017.
  6. News: Kelion . Leo . Overwatch League strikes London deal . 10 August 2017 . BBC News . 18 March 2019.
  7. News: Barrett . Ben . Cloud9 will be London's Overwatch League team but no local stadium until after 2018 . 10 August 2017 . PCGamesN . 18 March 2019.
  8. News: Cloud9's Overwatch League team is the London Spitfire. Carpenter. Nicole. 1 November 2017. Dot Esports. 10 July 2018.
  9. News: London's esports representation in the Overwatch League has been revealed: meet London Spitfire. Dwan. Hannah. 1 November 2017. The Telegraph. 11 April 2018. en-GB. 0307-1235. registration .
  10. News: London Spitfire reveals its 12-man South Korean roster. Carpenter. Nicole. 4 November 2017. Dot Esports. 28 June 2018.
  11. News: GC Busan completes Royal Road at APEX. Nguyen. Steven. 21 October 2017. ESPN. 10 July 2018.
  12. News: Fusion, Spitfire, Excelsior snag wins on Day 2 of Overwatch League. Craffey. Liam. 15 January 2018. ESPN. 10 July 2018.
  13. News: London Spitfire beats Houston, New York to win Overwatch League Stage 1 playoffs. Waltzer. Noah. 11 February 2018. ESPN. 10 July 2018.
  14. News: Woodward . Ben . London Spitfire Parts Ways With Bishop . 7 March 2018 . 18 March 2019.
  15. News: Stage 2 semifinal. Craffey. Liam. 26 March 2018. ESPN. 10 July 2018.
  16. News: Spitfire shuts down LA Gladiators, advances to OWL semis . ESPN . 14 July 2018 . 18 March 2019.
  17. News: Lingle . Samuel . London Spitfire sweep Los Angeles Valiant, will play in OWL finals . 20 July 2018 . Dot Esports . 18 March 2019.
  18. News: Waltzer . Noah . London Spitfire wins inaugural Overwatch League title . ESPN . 28 July 2018 . 18 March 2019.
  19. News: Bright . Ryan . London Spitfire duo master Philadelphia Fusion to claim first Overwatch League title . 28 July 2018 . NBC Sports . 18 March 2019.
  20. News: Carpenter . Nicole . London Spitfire hires storied, long-tenured coach with multi-game experience . 3 September 2018 . Dot Esports . 18 March 2019.
  21. News: August . Charlotte . Overwatch League Recap Stage 1 Week 5 Day 1 . 19 August 2019 . ESTNN . 17 March 2019.
  22. News: Amos . Andrew . San Francisco Shock and Hangzhou Spark advance to Overwatch League stage 2 semifinals . 9 March 2022 . . 9 May 2019.
  23. News: Richardson . Liz . London Spitfire and Seoul Dynasty advance to Overwatch League 2019 season playoffs . 6 October 2019 . Dot Esports . 31 August 2019.
  24. News: Reign upset Shock to advance in Overwatch League playoffs . 6 October 2019 . ESPN . Reuters . 7 September 2019.
  25. News: Richardson . Liz . Seoul Dynasty and London Spitfire eliminated from Overwatch League playoffs . 6 October 2019 . Dot Esports . 7 September 2019.
  26. News: Howard . Brandon . London Spitfire Announce Eight Man Roster . 9 March 2022 . The Gamer . 23 November 2019.
  27. News: London Spitfire add four for 2020 season . 9 March 2022 . . 27 December 2019.
  28. News: Nomis . John . Introducing the 2020 London Spitfire . 9 March 2022 . London Spitfire . 15 January 2020.
  29. News: Amenabar . Teddy . Long travel, logistical issues, coronavirus crisis combine to pressure test Overwatch League’s vision . 9 March 2022 . . 7 February 2020.
  30. News: Richardson . Liz . London Spitfire drops entire coaching staff . 9 March 2022 . . 1 October 2020.
  31. News: Richardson . Liz . London Spitfire adds Reprize as head coach . 22 May 2021 . Dot Esports . 12 November 2020.
  32. News: Richardson . Liz . Eye of the Hurricane: London Spitfire 2021 team preview . 9 March 2022 . . 23 April 2021.
  33. News: Castelot . Ophelie . Overwatch: London Spitfire Changes Head Coach . 22 May 2021 . ESTNN . 21 May 2021.
  34. News: Gladiators sweep Outlaws in key Countdown Cup qualifier . 9 March 2022 . . 14 August 2021.
  35. News: Overwatch League: London Spitfire Officially Announced. MacGregor. Collin. 1 November 2017. Heavy.com. 10 July 2018.
  36. News: London's Overwatch team picks Spitfire logo to honour "spirit of bravery under fire". Hood. Vic. 1 November 2017. Eurogamer. 10 July 2018.
  37. News: Amenabar . Teddy . The OWL’s London Spitfire are hoping to go big by going home . 16 June 2021 . The Washington Post . 10 February 2021.
  38. News: Bishop . Sam . London Spitfire home matches are in London and Birmingham . 6 November 2019 . GameReactor UK . 6 November 2019.
  39. News: Koh . Bobby . Blizzard Entertainment . London Spitfire Reveals the NEC Birmingham as venue for second Homestand weekend . 11 December 2019 . London Spitfire . 27 November 2019.
  40. News: Duwe . Scott . London Spitfire relocate to South Korea for upcoming Overwatch League matches . 16 June 2021 . Dot Esports . 25 March 2020.
  41. News: London Spitfire signs gear sponsorship deal with Logitech G . Carpenter . Nicole . 2 March 2018 . Dot Esports . 18 March 2018.
  42. Web site: Bishop confirms move to Cloud9 as Head Coach . 7 March 2017 . over.gg . 19 March 2019.
  43. News: Heinisch . Sascha . London Spitfire releases Coach815 . Upcomer . 24 July 2019 . 25 July 2019.
  44. News: Scharnagle . Jessica . London Spitfire drops 6 players ahead of 2022 Overwatch League season . 13 October 2021 . Dot Esports . 6 October 2021.
  45. News: Richardson . Liz . Philadelphia Fusion, London Spitfire hire new head coaches . 13 October 2021 . Dot Esports . 12 October 2021.
  46. News: Meet Spitfire's all-European Contenders team: British Hurricane. Marshall. Cass. 15 February 2018. Heroes Never Die. 10 July 2018.