London Press Exchange Explained

London Press Exchange
Industry:	Advertising agency
Fate:	Merged with Leo Burnett Worldwide
Predecessors:	-->
Successors:	-->
Founder:	Frederick Higginbottom Reginald J. Sykes
Hq Location City:	London
Hq Location Country:	United Kingdom
Areas Served:	-->
Owners:	-->

The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,^[1] becoming a significant Government advertising agency during World War II.^[2] It merged with the Leo Burnett agency in 1969.^[3]

The agency also produced promotional work for the 1921 film Elsie and the Brown Bunny,^[4] and advertising posters for the 1951 Festival of Britain.^[5]

On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.^[6]

Notable people

• Frederick Higginbottom (1859 - 1943) co-founder
• Keith Lucas (d.2012) who became director of the British Film Institute^[7]
• William Stewart (b. 1886 Greenwich), Director
• Howard Thomas (1909—1986) worked in the commercial radio section
• Mark Abrams (1906-1994) led its research function in the 1930s doing ground breaking studies Mark Abrams
• Phillip Boydell (1896-1984) Art Director and designer of the Festival of Britain font.

Bibliography

• London Press Exchange at the National Archives
• "Visit of The Institute to the London Press Exchange Limited", Journal of the Royal Statistical Society, Series D (The Statistician), Vol. 13, No. 1 (1963), pp. 47–53, Published by Wiley-Blackwell
• Material at the Museum of London
• "A Letter from the London Press Exchange", bbc.co.uk, retrieved 17 August 2012
• London Press Exchange at Google News archives

Notes and References

1. John William and Robertson Scott, The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ..., Publisher Taylor & Francis, 1952, 417 pages, page 393
2. "London Press Exchange ", History of Advertising Trust, retrieved 17 August 2012
3. "Lynch-Robinson,78, war hero and boss of Leo Burnett, dies", Campaign, Friday, 28 June 1996
4. "London Press Exchange [gb]", IMDb.com, Inc.
5. "Exhibition of Science" and "Festival of Britain" poster, V&A museum, London, retrieved 17 August 2012
6. "History", Market Research Society
7. "Keith Lucas", The Telegraph, 26 Apr 2012