Olympia London Explained

Olympia Events
Former Names:	National Agricultural Hall
Location:	West Kensington London Borough of Hammersmith and Fulham, United Kingdom
Renovated:	2013
Expanded:	1923; 1929; 1987; 2011
Owner:	Consortium including Yoo Capital, Deutsche Finance Group, Bayerische Versorgunskammer and Versicherungskammer Bayern Group
Architect:	Henry Edward Coe; Holman and Goodrham; Joseph Emberton
Capacity:	4,000–10,000

Olympia Events, formerly known as Olympia London and sometimes referred to as the Olympia Exhibition Centre,^[1] is an exhibition centre, event space and conference centre in West Kensington, in the London Borough of Hammersmith and Fulham, London, England. A range of international trade and consumer exhibitions, conferences and sporting events are staged at the venue.

There is an adjacent railway station at Kensington (Olympia) which is both a London Overground station, and a London Underground station. The direct District Line spur to the station only runs at weekends.

Background

The complex first opened in 1886.

The Grand Hall and Pillar Hall were completed in 1885. The National Hall annexe was completed in 1923, and in 1930 the Empire Hall was added.^[2]

After World War II, the West London exhibition hall was in single ownership with the larger nearby Earls Court Exhibition Centre.^[3] The latter was built in the 1930s as a rival to Olympia.

In 2008, ownership of the two venues passed from P&O to Capco Plc which sold it off as a going concern, while Earls Court was being demolished in 2014 as part of an ambitious regeneration scheme to create more luxury housing.In 2012, Olympia celebrated 125 years of events by commissioning British artists Peter Blake, Rob Ryan, Sanna Annukka and Paul Hicks to create their interpretations of the venues.

In January 2013, a £40 million investment was completed and the company re-launched with a new brand; subsequently the business was awarded the Best Marketing Campaign at the Exhibition News Awards 2014.

In May 2021, demolition work started at the site as part of a significant overhaul of the complex, which includes new construction and refurbishment of listed historic aspects.^[4]

History

Olympia was originally conceived in the early 1880s as the National Agricultural Hall, a larger version of the Royal Agricultural Hall (1861–62, Grade II) in Islington. The project of building a National Agricultural Hall was conceived by Edwyn Sherard Burnaby (1830-1883), MP for Leicestershire North, who primarily wanted to see shows such as the military Royal Tournament, held at the Royal Agricultural Hall in Islington since 1880, staged on a much larger scale and made more easily accessible by railway from across London and the rest of the country.

The site chosen was a former market garden in West Kensington, immediately adjacent to Addison Road station, already a major passenger station on the West London Railway, which became an important method of transport for visitors to Olympia. The building was branded as Olympia even before it opened as its commercial rationale quickly evolved beyond the staging of agricultural or military shows into an open-ended exploitation of what was the largest such venue in England at the time. Intended as a large indoor space for exhibitions, tournaments, sporting competitions and entertainments of various kinds, the building followed in the tradition of large-scale exhibition halls popularised by the Great Exhibition in 1851, the inspiration for various imitators in London, elsewhere in the United Kingdom, and around the world.^[2]

Buildings

The Olympia Exhibition Centre consists of:

• The Grand Hall, the former National Agricultural Hall.
• The Pillar Hall, the former Minor Hall, both of 1885 in Italianate style by Henry Edward Coe with James Edmeston and engineers Arthur T Walmisley and Max Am Ende. The ironwork of the roof is by Handyside of Derby.
• Olympia National (the former National Hall), an annexe of 1923 by architects Holman and Goodrham.
• Olympia Central (built as the Empire Hall) of 1929, by architect Joseph Emberton. Olympia Central, with its large Olympia signage integral to the building's exterior, is very well known as it fronts onto a public road, Hammersmith Road. The others buildings are primarily accessed via a small access road which also serves Olympia Tube Station.

In 2003, The Grand Hall and the Pillar Hall of 1885, designed by Coe and Edmeston, were given historic status, listed at Grade II* for their historic interest and their architectural value.^[2] Olympia Central, a large concrete building in the Moderne architectural style was not fully listed due to the number of changes made through the 20th Century, however its distinctive façade was listed.^[5]

In May 2021, demolition started on the non-listed parts of Olympia Events as part of a comprehensive mix-used redevelopment of the complex by its current owners, while still retaining significant exhibition space.^[6] In May 2021, the Olympia Theatre was announced with 1,575 seats, making it the largest new theatre in London since the completion of the National Theatre in 1976.^[7] This is in addition to previously announced and consented hotels, rehearsal spaces, cinemas, 4,000 seat music venue, retail, dining and public spaces.^[8] The major 21st Century redevelopment of Olympia is within the same site boundaries as the historic event spaces.

Notable events

• BBC Good Food Show
• Olympia Events International Horse Show
• London Chess Classic
  • Pure London Spirit of Christmas
• International Art & Antiques Fair
• Marketing Week Live
  • Great British Beer Festival Salon du Chocolat
• UCAS Design Your Future
• National Wedding Show
• Toy Fair
• The International Motor Exhibition was held annually at Olympia from 1905 to 1936^{[9] [10]}
• Gunboat Smith fought Georges Carpentier July 16, 1914
• The 1st World Scout Jamboree was held at Olympia from 30 July to 8 August 1920
• The Jimi Hendrix Experience on 22 December 1967
• Status Quo played on 31 December 1975
• Procol Harum played on 1 January 1976
• Bad Company played on 2 and 3 January 1977
• Rod Stewart performed on 14 and 15 January 1977
• Eubank v Stretch at the WBO Middleweight title battle, 18 April 1991
• The Cure performed on the 26, 27, 28 and 30 November 1992
• Smash Hits Awards held at Olympia Events on 6 December 1992
• Eubank v Holmes at WBO super middleweight class, 20 February 1993
• Fairuz played on 11 and 12 March 1994
• Eubank v Jose Carlos Amaral at the WBO Super-middleweight Championship, 9 July 1994
• Spencer Oliver v Serge Poilblanc at WBO fight, 12 July 1997
• ATP tennis held from 3–6 December 1998
• 3rd Mind Sports Olympiad held 21–30 August 1999
• Miss World 49th Pageant held on 4 December 1999
• Naseem Hamed v Vuyani Bungu at WBO featherweight title battle, 11 March 2000
• MOVE IT annual dance event, first held 2005
• Chemical Brothers played on 30 August 2008
• Vivienne Westwood hosted a catwalk show for London Fashion Week in Olympia Events, 21 February 2009
• Bloc Party played at Olympia Events on 11 and 12 May 2009
• Gavin Rees v Colin Lynes at Prizefighter light-Welterweight battle, 2 December 2009
• Primal Scream performed on 26 and 27 November 2010
• Got to Dance aired from Olympia Events on 29 January 2011
• Darren Barker v Domenico Spada in the WBO European Middleweight title, 30 April 2011
• Doctor Who Experience was held from 1 January to 22 February 2012
• Got to Dance final aired live in March 2012 and 2013
• Hatsune Miku Expo 2018 Europe, the first Hatsune Miku concert in the UK, 8 December 2018
• Olympia Beauty^[11] is an annual beauty event which first was held at Olympia in 2004
• RuPaul's DragCon UK, an expo of drag culture was held in January 2020.^[12] It was called a "disaster" and a "shambles" by fans after hundreds of ticket holders were left to queue outside for hours.^[13]
• Foals played on 29, April 30 April, 1 May and 2 May 2022 as part of their Life Is Yours Tour^[14]

Religious gatherings

Olympia Hall was the venue for the Aga Khan's UK Padhramni from 1–7 September 1979. Olympia Hall was transformed to a solemn place of prayer clad in red and green textile and the Imamat crest adorned with fresh flowers.

Olympia Hall was the venue for the Aga Khan's silver jubilee visit to UK on 5 July 1983. The darbar was attended by members of the Imamat family.

Political gatherings

• A mass meeting of Sir Oswald Mosley's British Union of Fascists was held at Olympia on 7 June 1934 which resulted in clashes with their Socialist and Communist opponents and much press comment.^[15]
• A European Parliament election rally of Nigel Farage's Brexit Party was held at Olympia on 21 May 2019 despite the owner's objection to their policies.^{[16] [17]}

External links

• Official website

Notes and References

1. Web site: Grand Hall and Pillar Hall, Olympia Exhibition Centre . Historic England . 21 October 2019.
2. Web site: Grand Hall and Pillar Hall, Olympia Exhibition Centre, Non Civil Parish - 1096048 Historic England. 2021-05-15. historicengland.org.uk. en.
3. Glanfield, John. (2003). Earls Court and Olympia: From Buffalo Bill to the Brits. London: Sutton Publishing.
4. Web site: Demolition begins for £1.3bn Olympia redevelopment . 2021-05-15 . theconstructionindex.co.uk . en.
5. Web site: Olympia Exhibition Centre Hammersmith Road London W14 8UX. Hammersmith & Fulham Council.
6. Web site: 2019-12-17. Olympia Exhibition Centre. 2021-05-15. London City Hall. en-GB.
7. News: 2021-05-14. Kensington Olympia: Stage set for London's biggest theatre since 1976. en-GB. BBC News. 2021-05-15.
8. Web site: 2020-12-04. New live music venue to be unveiled at Olympia London. 2021-05-15. LBHF. en.
9. http://www.smmt.co.uk/about/history.cfm?sid=168&tsid=0&catid=1656&maincatid=1650&fid=&fid1=&fid2=&CFID=171&CFTOKEN=41014637 About SMMT
10. Web site: Stefan Dierkes . British International Motor Show: Locations and Dates . Pietro-frua.de . 2014-01-17.
11. Web site: Olympia Beauty - Home. olympiabeauty.co.uk. 2016-02-15.
12. Web site: RuPaul's DragCon UK Was Just Announced! What A Drag Blog. 2019-09-08. What A Drag. en. 2019-09-08.
13. Web site: DragCon UK branded 'disaster' and 'shambles' after hundreds left to queue in freezing cold for hours. https://ghostarchive.org/archive/20220523/https://www.independent.co.uk/arts-entertainment/tv/news/dragcon-uk-rupaul-olympia-fans-crowds-queue-oversold-a9290076.html . 23 May 2022 . subscription . live. Independent.co.uk. 18 January 2020.
14. Web site: Foals Olympia London . 2022-09-19 . olympia.london.
15. Web site: Oswald Mosley: Memories of an unrepentant fascist. New Statesman. 10 June 2021.
16. Web site: The Londoner: Olympian Struggle for the Brexit Party. Evening Standard. 20 May 2019.
17. Web site: Remain campaigner called 'traitor' and doused with water at Brexit Party rally. Daily Mirror. 22 May 2019.