Lolë Explained

Lolë
Parent:Lolë Brands Canada ULC
Type:Private
Founder:Bernard Mariette
Areas Served:North America, Europe
Industry:Retail and Wholesale
Products:Athletic apparel
Brands:Paradox
Founded:[1]
Location:Montreal, Quebec, Canada
Num Locations:6
Num Locations Year:2024

Lolë is an athletic apparel designer and retailer based in Montreal, Quebec, Canada.[2] The company was founded in 2002 by Bernard Mariette, and currently operates 5 stores in Canada and 1 store in the U.S.[3] Much of its business is in wholesale, distributed to retailers like Nordstrom to be sold in stores.[4] [5] The company name Lolë is an acronym for 'Live out loud every day'.[6] In June 2018, the company announced an expansion into men's athletic apparel.[7]

Notes and References

  1. Web site: Downtown Oakville: Lolë. 27 June 2017.
  2. News: The Lululemon rival that grew rapidly with almost no advertising. Krashinsky Robertson. Susan. 18 April 2013. The Globe and Mail. 25 May 2017.
  3. Web site: Lolë stores. lolelife. 15 July 2024.
  4. News: Lolë, a made-in-Quebec activewear success story. Kelly. Jeanette. 12 October 2012. CBC Radio. 25 May 2017.
  5. News: Montreal's Lole takes aim at struggling Lululemon's market. Strauss. Marina. 23 April 2014. The Globe and Mail. 25 May 2017.
  6. Web site: About us. lolelife. 15 July 2024.
  7. News: Metrotown Target Store Replacement Revealed, Lolë Expands into Men's Wear. 17 June 2018. Retail Insider. 23 June 2018.