Localeze Explained

Localeze is a content manager for local search engines. The company, a service of Neustar, provides businesses with tools to verify and manage the identity of their local listings across the Web. The company works with local search platform partners and location-based [1] service partners, national brands and local business clients.[2] [3]

History

Localeze was created in 2005 to help businesses ensure that they have accurate name, address and phone number data available on search engines, Internet Yellow Pages and vertical directories.

In 2010, business listings were also included in personal navigation devices,[4] mobile apps and on social networking services.[5]

Product description

As a local search business listings provider, Localeze collects and distributes business listings that can be verified by businesses themselves. Its business listings are used by search, social and mobile companies[6] in the domain of Local Search and location-based services. Such partners include Yahoo!,[7] Bing, Yellow Pages, TomTom, Siri (acquired by Apple), Twitter, and Facebook.[8]

Notes and References

  1. Web site: Diana . Alison . Twitter Expands Places Dataset . InformationWeek . 2010-12-09 . 2013-09-14 . https://web.archive.org/web/20160130190254/http://www.informationweek.com/twitter-expands-places-dataset/d/d-id/1094751?cid=rssfeed_iwk_newshttps://web.archive.org/web/20160130190254/http://www.informationweek.com/twitter-expands-places-dataset/d/d-id/1094751?cid=rssfeed_iwk_news . 2016-01-30.
  2. News: Microsoft's Bing Anchors On Localeze Business Data. Sullivan. Laurie. 2010-01-28. MediaPost News. 23 March 2010. https://web.archive.org/web/20100405090944/http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121441. 5 April 2010. dead.
  3. Web site: Rao . Leena . Tello Gives Businesses Consumer Feedback On The Fly . TechCrunch . 2010-09-28 . 2013-09-14.
  4. News: TomTom Adds Business POIs via Localeze Deal . PC Magazine . Mark . Hachman . 3 August 2010 . https://web.archive.org/web/20231021125104/https://www.pcmag.com/archive/tomtom-adds-business-pois-via-localeze-deal-253324 . 2023-10-21.
  5. Web site: Eldon . Eric . How Marketers and Businesses Can Start Using Facebook Places . Inside Facebook . 2010-08-20 . 2013-09-14 . https://web.archive.org/web/20140403101742/http://www.insidefacebook.com/2010/08/20/how-marketers-and-businesses-can-start-using-facebook-places/ . 2014-04-03.
  6. Web site: Rao . Leena . ChaCha Gets Into The Local Business Listings Game . TechCrunch . 2010-02-24 . 2013-09-14 . https://web.archive.org/web/20160304001505/https://techcrunch.com/2010/02/24/chacha-gets-into-the-local-business-listings-game/ . 2016-03-04.
  7. Web site: Our Distribution Network . Neustar . 2013-09-14.
  8. News: Making Sense of Facebook Places. 2010-08-19. Search Engine Land. 20 August 2010 . https://web.archive.org/web/20230201183603/https://searchengineland.com/making-sense-of-facebook-places-48987 . 2023-02-01.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Localeze".

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