Load Wedding Explained

Load Wedding
Director:Nabeel Qureshi
Producer:Fizza Ali Meerza
Mehdi Ali
Starring:Fahad Mustafa
Mehwish Hayat
Samina Ahmed
Faiza Hasan
Narrator:Qaiser Piya
Cinematography:Rana Kamran
Editing:Asif Mumtaz
Music:Shani Arshad
Studio:Filmwala Pictures
Geo Films
Distributor:IMGC
Zee Studios
Runtime:135 minutes[1]
Country:Pakistan
Language:Urdu
Punjabi
Budget:[2]
Gross:[3]

Load Wedding is a 2018 Pakistani romantic comedy film, which is directed by Nabeel Qureshi and co-written and co-produced by Fizza Ali Meerza under the banner of Filmwala Pictures. The film stars Fahad Mustafa and Mehwish Hayat in lead roles. Released on Eid al-Adha; 22 August 2018,[4] it was distributed by IMGC and Geo Films nationwide, and by Zee Studios internationally.[5]

Cast

Production

Fahad Mustafa hinted the film in February 2017.[6] Film was announced on 8 December.[7] This will be his fourth collaboration with director-producer-duo Nabeel Qureshi and Fizza Ali Meerza. Qureshi commented on this that he feels best at working with him, and further revealed that it will be a different film from his previous three films. "There are a lot of things that I and Fizza believe in and we are trying to say them", he said to Gulf News.[8]

This was Mehwish Hayat's third collaboration with the three of them, including 2016 film Actor in Law.[9] She commented on the film that it "tackles social issues prevalent in our society that need to be highlighted", for which her character is different from her previous ones, she said it as "a very traditional desi role".[10] Meerza commented that they are "truly one of the finest actors our industry has". She said that the film explains "the load that comes" in the society "with the wedding".[11] Mustafa shared with The News, "two of the biggest filmmakers in the country want to work with me and release their films at the same time", where he talked about this film and Nadeem Baig's Jawani Phir Nahi Ani 2.[12]

On 13 July, HIP reported that Mohsin Abbas Haider has co-written the film, as well as wrote the lyrics for two songs and has sung one of them.[13]

Release

Film teaser was released on 27 June,[14] [15] and trailer on 17 July.[16] The film was premiered on 18 August in Lahore,[17] on 19 August in Dubai[18] and on 21 August in Karachi.[19] It released on Eid al-Adha worldwide; 22 August 2018, and on 23 August in UAE.

Despite getting mostly positive reviews, the film could not manage to do well business at the box office due to very limited number of screens it got, as compared to the competitor films Jawani Phir Nahi Ani 2 of ARY Films and Parwaaz Hai Junoon of Hum Films. The director Nabeel Qureshi called it "unfair distribution", while the cinemas' management said that the "public demand" was on priority. Geo Films was also blamed for not promoting the film correctly, as others were doing.[20] [21] [22]

Reception

Critical reception

Amna Karim writing for Bolo Jawan gave the film 4 out of 5 stars, appreciating Nabeel Qureshi for bringing a socially responsible narrative to Pakistani cinema.[23] Shahjehan Saleem of Something Haute rated the film 4 out 5 stars and said, "the film does suffer from a few hiccups", however, these are not "big enough to affect the narrative", because set on "family problems", it has "the stars along with substance and soul".[24] Omair Alavi rated 3.5 stars out of 5 and praised, "Everything from art direction to dialogues to actors' accent is perfect", adding that the social message is something to ponderthe audience.[25] Sonia Ashraf wrote to DAWN Images praised the film due to the message in love story and most of the characters, but criticized the script length.[26] Rahul Aijaz of The Express Tribune rated 2 out of 5 stars and said that despite the "strong message" about "social mockery" of marriage concept, the film "fails to be an up-to-the-mark film for multiple reasons."[27]

International screening

The film was screened at the 2019 Jaipur International Film Festival, and was nominated in the category of Best Film.[28] [29] It was also screened at the 2019 Rajasthan International Film Festival, and it won in the category of Best Feature Film International.[30] [31]

Home media

The film had its television premiere on 16 February 2019 on Geo Entertainment,[30] and it was premiered on YouTube on 27 February.[32] [33]

Digital release

The film was made available on Amazone Prime Video to stream online.

Soundtrack

Load Wedding
Type:soundtrack
Artist:Shani Arshad
Released:1 August 2018
Genre:Filmi Soundtrack
Length:18:18
Language:Urdu
English
Punjabi
Label:Zee Music
Prev Title:Na Maloom Afraad 2
Prev Year:2017
Next Title:Quaid-e-Azam Zindabad
Next Year:2022

Like previous films for the director-producer-duo, this time also the music has been composed by Shani Arshad. The soundtrack album was released on 1 August 2018 by Zee Music Company.[35]

See also

Notes and References

  1. Web site: Load Wedding (ME Cinemas). 23 August 2018.
  2. News: Mohammad Kamran Jawaid. 30 December 2018. TRADE: SO, HOW DID THE BOX OFFICE DO?. Dawn. 30 December 2018.
  3. https://www.facebook.com/loadwedding/photos/a.166565034029846/239098920109790 Load Wedding
  4. News: Fahad Mustafa and Mehwish Hayat-starrer 'Load Wedding' to release on Eidul Azha. 10 February 2018. The Express Tribune. 18 May 2018.
  5. News: Load Wedding partners with Zee Studios for international release. 17 July 2018. 22 July 2018. The News.
  6. News: Fahad Mustafa talks, honestly. 12 February 2017. 23 June 2017. The News on Sunday. Manal Faheem Khan.
  7. News: Mehwish Hayat, Fahad Mustafa to reunite in Load Wedding. Pakistan Today. 18 May 2018. 9 December 2017.
  8. News: Nabeel Qureshi promises fun with 'Load Wedding'. 18 December 2017. 13 June 2018. Gulf News. Usman Ghafoor.
  9. News: Mehwish Hayat on starring in Nabeel Qureshi's Load Wedding and working with Fahad Mustafa. 11 December 2017. 13 June 2018. The News.
  10. News: "I am an actress and I'm not driven by what the medium is": Mehwish Hayat. 10 April 2018. Maria Shirazi. 13 June 2018. The News.
  11. News: Here's why Fahad Mustafa & Mehwish Hayat's next is titled 'Load Wedding'. 24 April 2018. 12 June 2018. Something Haute. Muna Moini.
  12. News: Touching base with Fahad Mustafa. 16 December 2017. Ahmed Sarym. 13 June 2018. The News.
  13. News: Mohsin Abbas Haider a part of Load Wedding?. 13 July 2018. 13 July 2018. HIP. Saira Khan. 26 December 2018. https://web.archive.org/web/20181226050843/https://www.hipinpakistan.com/news/1155280. dead.
  14. News: The poster for Fahad Mustafa, Mehwish Hayat starrer "Load Wedding" leaves us wanting more!. 19 June 2018. 28 June 2018. HIP.
  15. News: Another Geo Film 'Load Wedding' to be released on Eidul Azha. 28 June 2018. 28 June 2018. The News. Mohammad Nasir.
  16. News: 'Load Wedding' trailer perfectly sets the mood for the summer wedding season. 18 July 2018. 24 August 2018. The Express Tribune. Rahul Aijaz.
  17. News: Load Wedding Premiere. 19 August 2018. 19 August 2018. Geo News.
  18. News: Pakistani stars Mehwish Hayat, Fahad Mustafa on artist ban. 19 August 2018. 24 August 2018. Gulf News. Manjusha Radhakrishnan.
  19. News: Colourful 'Load Wedding' premiere held in Karachi. 22 August 2018. 22 August 2018. The News. Mohammad Nasir.
  20. News: "Load Wedding is being sabotaged" – Nabeel Qureshi. Shahjehan Saleem. 28 August 2018. 8 September 2018. Something Haute.
  21. News: Film-maker Nabeel Qureshi disappointed with not enough shows for 'Load Wedding'. Shaheera Anwar. 29 August 2018. 8 September 2018. The Express Tribune.
  22. News: Load Wedding received glowing reviews. So why isn't it performing well at the box office?. Maliha Rehman. 29 August 2018. 8 September 2018. DAWN Images.
  23. News: Film Review: Load Wedding Hits All The Right Notes!. 24 December 2018. Bolo Jawan. Amna Karim.
  24. News: Haute Review: 'Load Wedding' entertains while delivering an important social message. 22 August 2018. 23 August 2018. Something Haute. Shahjehan Saleem.
  25. News: Load Wedding Review: Meaningful Cinema at its Best. 22 August 2018. 23 August 2018. Omair Alavi. Brandsynario.
  26. News: Review: Load Wedding calls out toxic desi wedding culture and I am here for it. 23 August 2018. 23 August 2018. DAWN Images. Sonia Ashraf.
  27. News: Load Wedding review: A celebration more like a game show. 23 August 2018. 23 August 2018. The Express Tribune. Rahul Aijaz.
  28. News: 'Load Wedding' nominated at Rajasthan International Film Festival. 13 January 2019. 5 February 2019. The Express Tribune.
  29. News: Load Wedding nominated in Best Film category at Rajasthan International Film Festival. 14 January 2019. 5 February 2019. Something Haute.
  30. News: 'Load Wedding' wins Best Feature Film at Rajasthan International Film Festival. 4 February 2019. 5 February 2019. GalaxyLollywood.com. Iman Ali Munshi.
  31. News: Load Wedding Wins Best Feature Film Award at RIFF 2019. 4 February 2019. 5 February 2019. veryfilmi.com. Kayenat Kalam.
  32. News: Fahad Mustafa and Mehwish Hayat's "Load Wedding" coming on Netflix. 4 January 2019. 5 February 2019. GalaxyLollywood.com. Ozair Majeed.
  33. News: Fahad Mustafa – Mehwish Hayat's Load Wedding To Be Available On Netflix. 4 January 2019. 5 February 2019. veryfilmi.com. Hira Ahmed.
  34. News: A list of everyone who went home a winner from the Lux Style Awards 2019. 9 July 2019. 7 July 2019. Dawn Images.
  35. News: Load Wedding music album to release tomorrow under Zee Music. 31 July 2018. 1 August 2018. The News.

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