Little Spoon Explained

Little Spoon
Trading Name:Little Spoon, Inc.
Industry:Food and beverage
Founded:2017
Hq Location City:New York City

Little Spoon, Inc. is a direct-to-consumer, subscription-based business[1] specializing in foods for babies, toddlers, and children.[2] [3] [4] The New York-based company delivers their products within the United States to customers’ homes.[5] Many of their products are USDA Certified Organic[6] and Clean Label Project certified.[7] [8] [9]

History

Little Spoon was launched in 2017[10] [11] by Ben Lewis[12] and Angela Vranich, who were both working in the food industry and identified an opportunity in the baby food market. They were later joined by co-founder Michelle Muller.[13] [14] [15] [16] Vranich came up with Little Spoon's name, developed the initial recipes, and led the branding and packaging processes. Lewis focused on supply chain, operations, capital and growth.[17]

The company launched its first product, a line of fresh baby food called Babyblends[18] As the company grew, they introduced a line called Plates.[19] [20] [21]

In February 2019, Little Spoon secured a $7 million round of funding led by Vaultier7.[22] [23] In December 2020, Little Spoon raised $22 million in a financing round led by private investment firm Valor Equity Partners, with backing from Starbucks and other CPG and retail corporations.[24] In July 2021, Little Spoon announced a $44 million Series B funding round led by Valor Equity Partners,[25] with participation from Kairos HQ.[26] [27]

In February 2023, Little Spoon raised new funding led by Valor Equity Partners, with existing investors also participating, resulting in a valuation of around $300 million.[28]

Awards and recognition

Notes and References

  1. Web site: 2019-02-22 . Little Spoon On Making Online Baby Food Subscriptions Flexible . 2024-02-29 . PYMNTS.com . en-US.
  2. McPherson . Gaby . 2024-01-12 . Little Spoon Review 2024 . 2024-02-27 . Sports Illustrated . en.
  3. Web site: Hodgson . Lisa . Rees . Mathieu . 2020-12-17 . Little Spoon review: Meal delivery for babies and children . 2024-02-29 . medicalnewstoday.com . en.
  4. Web site: Sassos . Stefani . 2023-04-13 . Is Little Spoon Worth It? We Tested the Kids' Meal Delivery Service . 2024-02-27 . Good Housekeeping . en-US.
  5. Web site: Collins . Katie . 2017-11-15 . Silver spoons at the ready: Meal deliveries for babies are here . 2024-02-26 . CNET . en.
  6. Web site: Sassos . Stefani . 2023-12-21 . Our Panel of Dietitians, Parents and Babies Named These the Best Organic Baby Food Brands . 2024-02-29 . Good Housekeeping . en-US.
  7. Web site: Gruber . Bryce . 2023-03-22 . Best Baby Food Delivery Services 2024 . 2024-02-29 . Today's Parent . en.
  8. Web site: 2020-09-15 . The 2020 Best of Baby Winner for Top Baby Food Subscription . 2024-02-29 . www.thebump.com . en.
  9. Web site: Little Spoon . 2024-03-04 . Clean Label Project . en-US.
  10. Web site: Hinchliffe . Emma . 2017-11-22 . There are almost as many baby food delivery startups as regular food delivery startups . 2024-02-26 . Mashable . en.
  11. Web site: Petit . Zachary . 2023-09-25 . Little Spoon redesigned Lunchables for a new generation of kids (and their picky parents) . 2024-02-28 . Fast Company.
  12. Web site: Murphy . Aislinn . 2023-03-13 . Little Spoon CEO says company 'dodged a bullet, discusses what SVB collapse could mean for startups . 2024-02-27 . FOXBusiness . en-US.
  13. Web site: 2019-10-07 . Little Spoons, Big Success: How Her Small Business Broke Into the Baby Food Industry . 2024-02-29 . uschamber.com . en-US.
  14. Web site: Suhrawardi . Rebecca . Startup Founders of Little Spoon Talk Style and Entrepreneurship . 2024-02-26 . Forbes . en.
  15. Web site: Swartvagher . Jennifer . 2020-09-09 . Little Spoon Launches "Plates" For Toddlers & Big Kids . 2024-02-29 . Tinybeans . en-US.
  16. Web site: Watson . Elaine . 2019-02-15 . The future of baby food is fresh, says Little Spoon: 'We believe your baby's food should never be older than your baby' . 2024-02-29 . foodnavigator-usa.com . en-GB.
  17. Web site: Barker . Rebecca . 2024-02-14 . How Little Spoon's Co-Founders Went From High School Sweethearts to Business Partners . 2024-03-02 . inc.com.
  18. Web site: 2016-02-01 . Little Spoon set to disrupt the baby food category . 2024-03-04 . Packaging World . en-us.
  19. Web site: Lane . Anna . 2021-03-18 . Little Spoon delivers pre-made kids' meals—are they any good? . 2024-02-27 . Reviewed . en.
  20. Web site: Carr . Elizabeth . 2023-12-22 . Meal Delivery Services for Families to Make 2024 a Little Easier . 2024-02-29 . Tinybeans . en-US.
  21. Web site: 2020-12-03 . We Tried 7 Meal-Delivery Services for Kids on the Pickiest Little Eaters We Know . 2024-02-27 . nymag.com . en.
  22. Web site: Clark . Kate . 2019-02-05 . Little Spoon gets $7M for its organic baby food delivery service . 2024-03-01 . TechCrunch . en-US.
  23. Web site: Watson . Elaine . 2019-02-05 . Direct to consumer babyfood brand Little Spoon raises $7m . 2024-03-01 . foodnavigator-usa.com . en-GB.
  24. Web site: Upshall . Emma . 2020-12-21 . Organic baby food start-up Little Spoon secures $22m in financing . 2024-03-01 . FoodBev Media . en-GB.
  25. News: Driebusch . Corrie . 2021-07-20 . WSJ News Exclusive Baby-Food Maker Little Spoon Raises $44 Million . https://archive.today/20210805213644/https://www.wsj.com/articles/baby-food-maker-little-spoon-raises-44-million-11626786000 . 2021-08-05 . 2024-03-01 . WSJ . en-US.
  26. Web site: Upshall . Emma . 2021-07-23 . Little Spoon raises $44m in financing to grow baby food delivery service . 2024-03-01 . FoodBev Media . en-GB.
  27. Web site: Hall . Christine . 2021-07-20 . Little Spoon scoops up $44M to grow its children's nutrition delivery service . 2024-03-01 . TechCrunch . en-US.
  28. News: Driebusch . Corrie . 2023-02-08 . Little Spoon Raises New Funding at Roughly $300M Valuation . https://archive.today/20230208185220/https://www.wsj.com/livecoverage/stock-market-news-today-02-08-2023/card/little-spoon-raises-new-funding-at-roughly-300m-valuation-TswCA0hkqyJb3Fe1UpFB#selection-3875.0-3875.16 . 2023-02-08 . 2024-03-01 . WSJ . en-US.
  29. Baby Food On Demand: Honorable Mention on Best Inventions of 2018 . 2024-02-27 . Time . en-us.
  30. Web site: Little Spoon . 2024-03-02 . inc.com.
  31. Web site: Beer . Jeff . 2022-10-25 . These 19 brands are helping people sharpen their minds, look good, and improve their health . 2024-03-01 . Fast Company.
  32. Web site: Woodruff . Jay . 2023-08-22 . The best designs by small businesses in 2023 . 2024-03-01 . Fast Company.
  33. Web site: 2023-11-28 . Instacart, Poshmark, Intuit Mailchimp, Best Buy and Poppi are finalists for this year's Modern Retail Awards . 2024-02-29 . Modern Retail . en.
  34. Web site: Opfer . Caite . 2024-01-28 . The Foremost 50 2024 . 2024-02-29 . The Lead . en-US.

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