Little Spoon Explained

Little Spoon
Trading Name:Little Spoon, Inc.
Industry:Food and beverage
Founded:2017
Hq Location City:New York City

Little Spoon, Inc. is a direct-to-consumer, subscription-based business[1] specializing in foods for babies, toddlers, and children.[2] [3] [4] The New York-based company delivers their products within the United States to customers’ homes.[5] Many of their products are USDA Certified Organic[6] and Clean Label Project certified.[7] [8] [9]

History

Little Spoon was launched in 2017[10] [11] by Ben Lewis[12] and Angela Vranich, who were both working in the food industry and identified an opportunity in the baby food market. They were later joined by co-founder Michelle Muller.[13] [14] [15] [16] Vranich came up with Little Spoon's name, developed the initial recipes, and led the branding and packaging processes. Lewis focused on supply chain, operations, capital and growth.[17]

The company launched its first product, a line of fresh baby food called Babyblends[18] As the company grew, they introduced a line called Plates.[19] [20] [21]

In September 2024 Little Spoon became the first baby food company in the United States to hold itself to the strict safety guidelines of the European Union (EU).[22] The company set publicly facing limits on over 500 toxins and contaminants, including heavy metals like lead, arsenic, cadmium, and mercury, for their Babyblends and is testing every batch of their food.[23] [24]

Funding

In February 2019, Little Spoon secured a $7 million round of funding led by Vaultier7.[25] [26] In December 2020, Little Spoon raised $22 million in a financing round led by private investment firm Valor Equity Partners, with backing from Starbucks and other CPG and retail corporations.[27] In July 2021, Little Spoon announced a $44 million Series B funding round led by Valor Equity Partners,[28] with participation from Kairos HQ.[29] [30]

In February 2023, Little Spoon raised new funding led by Valor Equity Partners, with existing investors also participating, resulting in a valuation of around $300 million.[31]

Awards and recognition

Notes and References

  1. Web site: 2019-02-22 . Little Spoon On Making Online Baby Food Subscriptions Flexible . 2024-02-29 . PYMNTS.com . en-US.
  2. McPherson . Gaby . 2024-01-12 . Little Spoon Review 2024 . 2024-02-27 . Sports Illustrated . en.
  3. Web site: Hodgson . Lisa . Rees . Mathieu . 2020-12-17 . Little Spoon review: Meal delivery for babies and children . 2024-02-29 . medicalnewstoday.com . en.
  4. Web site: Sassos . Stefani . 2023-04-13 . Is Little Spoon Worth It? We Tested the Kids' Meal Delivery Service . 2024-02-27 . Good Housekeeping . en-US.
  5. Web site: Collins . Katie . 2017-11-15 . Silver spoons at the ready: Meal deliveries for babies are here . 2024-02-26 . CNET . en.
  6. Web site: Sassos . Stefani . 2023-12-21 . Our Panel of Dietitians, Parents and Babies Named These the Best Organic Baby Food Brands . 2024-02-29 . Good Housekeeping . en-US.
  7. Web site: Gruber . Bryce . 2023-03-22 . Best Baby Food Delivery Services 2024 . 2024-02-29 . Today's Parent . en.
  8. Web site: 2020-09-15 . The 2020 Best of Baby Winner for Top Baby Food Subscription . 2024-02-29 . www.thebump.com . en.
  9. Web site: Little Spoon . 2024-03-04 . Clean Label Project . en-US.
  10. Web site: Hinchliffe . Emma . 2017-11-22 . There are almost as many baby food delivery startups as regular food delivery startups . 2024-02-26 . Mashable . en.
  11. Web site: Petit . Zachary . 2023-09-25 . Little Spoon redesigned Lunchables for a new generation of kids (and their picky parents) . 2024-02-28 . Fast Company.
  12. Web site: Murphy . Aislinn . 2023-03-13 . Little Spoon CEO says company 'dodged a bullet, discusses what SVB collapse could mean for startups . 2024-02-27 . FOXBusiness . en-US.
  13. Web site: 2019-10-07 . Little Spoons, Big Success: How Her Small Business Broke Into the Baby Food Industry . 2024-02-29 . uschamber.com . en-US.
  14. Web site: Suhrawardi . Rebecca . Startup Founders of Little Spoon Talk Style and Entrepreneurship . 2024-02-26 . Forbes . en.
  15. Web site: Swartvagher . Jennifer . 2020-09-09 . Little Spoon Launches "Plates" For Toddlers & Big Kids . 2024-02-29 . Tinybeans . en-US.
  16. Web site: Watson . Elaine . 2019-02-15 . The future of baby food is fresh, says Little Spoon: 'We believe your baby's food should never be older than your baby' . 2024-02-29 . foodnavigator-usa.com . en-GB.
  17. Web site: Barker . Rebecca . 2024-02-14 . How Little Spoon's Co-Founders Went From High School Sweethearts to Business Partners . 2024-03-02 . inc.com.
  18. Web site: 2016-02-01 . Little Spoon set to disrupt the baby food category . 2024-03-04 . Packaging World . en-us.
  19. Web site: Lane . Anna . 2021-03-18 . Little Spoon delivers pre-made kids' meals—are they any good? . 2024-02-27 . Reviewed . en.
  20. Web site: Carr . Elizabeth . 2023-12-22 . Meal Delivery Services for Families to Make 2024 a Little Easier . 2024-02-29 . Tinybeans . en-US.
  21. Web site: 2020-12-03 . We Tried 7 Meal-Delivery Services for Kids on the Pickiest Little Eaters We Know . 2024-02-27 . nymag.com . en.
  22. Miska Salemann,Web site: 25 September 2024 . Little Spoon is first US baby food brand to adopt EU-aligned safety standards . 24 October 2024 . nypost.com. en.
  23. Bailee Henderson,Web site: 25 September 2024 . Baby Food Company First in U.S. to Set EU-Aligned Safety Standards, Share Test Results for Contaminants . 24 October 2024 . food-safety.com . en.
  24. Web site: 15 October 2024 . Little Spoon Campaigns For Stricter Baby Food Regulations in US . 24 October 2024 . cheddar.com/. en.
  25. Web site: Clark . Kate . 2019-02-05 . Little Spoon gets $7M for its organic baby food delivery service . 2024-03-01 . TechCrunch . en-US.
  26. Web site: Watson . Elaine . 2019-02-05 . Direct to consumer babyfood brand Little Spoon raises $7m . 2024-03-01 . foodnavigator-usa.com . en-GB.
  27. Web site: Upshall . Emma . 2020-12-21 . Organic baby food start-up Little Spoon secures $22m in financing . 2024-03-01 . FoodBev Media . en-GB.
  28. News: Driebusch . Corrie . 2021-07-20 . WSJ News Exclusive Baby-Food Maker Little Spoon Raises $44 Million . https://archive.today/20210805213644/https://www.wsj.com/articles/baby-food-maker-little-spoon-raises-44-million-11626786000 . 2021-08-05 . 2024-03-01 . WSJ . en-US.
  29. Web site: Upshall . Emma . 2021-07-23 . Little Spoon raises $44m in financing to grow baby food delivery service . 2024-03-01 . FoodBev Media . en-GB.
  30. Web site: Hall . Christine . 2021-07-20 . Little Spoon scoops up $44M to grow its children's nutrition delivery service . 2024-03-01 . TechCrunch . en-US.
  31. News: Driebusch . Corrie . 2023-02-08 . Little Spoon Raises New Funding at Roughly $300M Valuation . https://archive.today/20230208185220/https://www.wsj.com/livecoverage/stock-market-news-today-02-08-2023/card/little-spoon-raises-new-funding-at-roughly-300m-valuation-TswCA0hkqyJb3Fe1UpFB#selection-3875.0-3875.16 . 2023-02-08 . 2024-03-01 . WSJ . en-US.
  32. Baby Food On Demand: Honorable Mention on Best Inventions of 2018 . 2024-02-27 . Time . en-us.
  33. Web site: Little Spoon . 2024-03-02 . inc.com.
  34. Web site: Beer . Jeff . 2022-10-25 . These 19 brands are helping people sharpen their minds, look good, and improve their health . 2024-03-01 . Fast Company.
  35. Web site: Woodruff . Jay . 2023-08-22 . The best designs by small businesses in 2023 . 2024-03-01 . Fast Company.
  36. Web site: 2023-11-28 . Instacart, Poshmark, Intuit Mailchimp, Best Buy and Poppi are finalists for this year's Modern Retail Awards . 2024-02-29 . Modern Retail . en.
  37. Web site: Opfer . Caite . 2024-01-28 . The Foremost 50 2024 . 2024-02-29 . The Lead . en-US.

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