| The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns | |
| Language: | English |
| Release Date: | 2007 |
| Pages: | 216 (1st ed) 307 (2nd ed) |
| Isbn: | 978-1-119-40450-7 |
| Isbn Note: | 1st edition's |
| Dewey: | 332.63/27 22 |
| Congress: | HG4530 .B635 2007 |
| Oclc: | 76871376 |
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns is a 2007 and 2017 book on index investing, by John C. Bogle, the founder and former CEO of the Vanguard Group. He focuses on index funds, which will give the investor the average market return, and on keeping investing costs low, so that the index fund investor will consistently do better than other investors after costs are considered. Trying to beat the market "is a loser's game," according to Bogle and "the more the managers and brokers take, the less investors make."[1]
On October 16, 2017 a 2nd updated & revised 10th Anniversary Edition was published. The new edition features updated charts & data up until the year 2016, and a new introductory chapter.
This is the sixth book by Bogle, and he writes that "the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost." Bogle maintains that the "classic index fund" that owns this market portfolio is the only investment that guarantees a fair share of stock market returns. The book elaborates on the same practice of index investing that Bogle built the Vanguard Group around to turn a profit for clients.
This is the third book in Wiley's "LITTLE BOOK. BIG PROFITS." series. The series includes The Little Book That Beats the Market by Joel Greenblatt (Wiley, 2005), and The Little Book of Value Investing by Christopher H. Browne (Wiley, 2006),
The series focus is to present finance strategies in general and understandable terms.
. John C. Bogle . The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns . John Wiley and Sons . 2007 . 216 . registration . 9780470102107 .