Litter-Robot Explained

Litter-Robot is a gravity-driven sifting automatic litter box manufactured and distributed by Whisker based in Auburn Hills, Michigan.

History

Litter-Robot was first released in 2000.[1] Brad Baxter, who brought the product to market, licensed an existing patent and developed the device. He funded the first generation of the Litter-Robot with an investment from his parents.[2] Baxter sold the Litter-Robot online directly to consumers, and the business became profitable in 2005.[3]

There have been four iterations of the Litter-Robot since its release.[4] Litter-Robot 2 and Litter-Robot 3 launched in 2005 and 2015, respectively. In 2017, the company released its first WiFi-enabled unit, Litter-Robot 3 Connect.[5]

In 2019, Litter-Robot manufacturer Whisker (formerly AutoPets)[6] raised $31 million in growth equity financing from Chicago-based Pondera Holdings LLC. The company completed a $10 million investment to expand its manufacturing plant in Juneau, Wisconsin, in 2022.[7]

The latest iteration of the product, Litter-Robot 4, was released in 2022. [8] Whisker announced in 2023 that 1 million Litter-Robot units have been sold since the company’s inception.

Litter-Robot is designed, assembled, and serviced in the United States and sold in more than 20 countries, including the U.S., Canada, United Kingdom, and much of the European Union.[9] [10] Whisker has 65+ global patents and more than 575 full-time employees in the United States, including a team of 60+ engineers.

Reception

Good Housekeeping called Litter-Robot 4 “the best overall self-cleaning litter box.”[11] It was awarded as one of TIME’s Best Inventions of 2022.[12] The Spruce Pets rated Litter-Robot 4 the “best overall” automatic litter box with 4.8 stars. [13] Forbes Vetted Best Product Awards named Litter-Robot 4 the best self-cleaning litter box of 2024.[14]

External links

Notes and References

  1. News: Baute. Nicole. April 9, 2010. Litter-robot does the dirty work so you don't have to. Toronto Star.
  2. Web site: 2018-04-10. "I Invented That!". 2021-03-15. Modern Cat. en-US.
  3. Web site: 2019-12-04. $31 million growth equity investment fuels expansion for maker of Litter-Robot cat box. 2021-03-15. Crain's Detroit Business. en.
  4. Web site: Giordano. Medea. 2022-09-24. Review: Whisker Litter-Robot 4. 2023-04-25. WIRED. en-US.
  5. Web site: The litter box that changed it all. 2024-02-27. Litter-Robot.com. en-US.
  6. Web site: Miller. Zack. 2021-11-04. This Founder Cut Ties With Amazon Based on a Tip From His Dad. Now the Business Is Thriving--and With Better Margins. 2021-11-12. Inc.. en-US.
  7. Web site: King. R.J.. 2023-01-05. Whisker in Auburn Hills Expands Pet Care Offerings, Completes $10M Investment. 2023-04-25. DBusiness. en-US.
  8. Web site: Suarez. Ana. 2022-05-10. Whisker just unveiled a smaller, sleeker Litter-Robot. 2023-04-25. SF Gate.. en-US.
  9. Web site: Fifelski. Anna. 2023-11-17. This Auburn Hills startup is reinventing the litter box. 2024-02-12. Crain's Detroit Business. en-US.
  10. Web site: Litter-Robot around the world. 2024-02-12. Litter-Robot.com. en-US.
  11. Web site: Redmile. Lynn. Hartshorn. Jessica. Forte. Carolyn. Institute. Good Housekeeping. 2023-03-15. 3 Best Automatic Self-Cleaning Litter Boxes for a Happy Cat. 2021-03-15. Good Housekeeping. en-US.
  12. Web site: Duggan. Jennifer. 2022-11-10. Cleaner Cats Whisker Litter-Robot 4. 2023-04-25. TIME. en-US.
  13. Web site: Whalen. Andrew. Fischl. Marla. Parrish. Regine. 2023-02-24. The 5 Best Automatic Litter Boxes of 2023, Tested and Reviewed. 2023-04-25. The Spruce Pets. en.
  14. Web site: 2024-02-20. Forbes Vetted Best Product Awards: Home. 2024-02-27. Forbes. en-US.