List of renamed products explained

This is a list of renamed or repositioned products.

Renamed products

• Andersen Consulting became Accenture on January 1, 2001.^[1]
• In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture.^[2]
• The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s.^[3]
• Bib-Label Lithiated Lemon-Lime Soda changed its name to 7 Up Lithiated Lemon Soda and finally to 7-Up in 1936.
• Borland changed its name to Inprise in 1998, and back again to Borland in 2001.^[4]
• Boston Garden became Shawmut Center which became FleetCenter which became TD Banknorth Garden.^{[5] [6] [7]}
• Cellnet became BT Cellnet in 1999 which became O2 in 2001.
• Cinnamon Grahams became Curiously Cinnamon.
• Coco Pops (as it is known in the United Kingdom) took the name used in the rest of Europe, Choco Krispies in 1998, before changing back to the original brand of Coco Pops in 1999.^{[8] [9]}
• Charmin was rebranded as Cushelle by manufacturer SCA after acquiring it from Procter & Gamble.
• Coon cheese was rebranded Cheer cheese in 2020 by Saputo Inc due to pressure raised by the Black Lives Matter campaign^[10]
• Darkie toothpaste was renamed Darlie in 1988.^[11]
• Datsun became Nissan in 1983^[12]
• Deloitte Consulting became Braxton in 2002 before changing back to the original brand of Deloitte Consulting in 2003.
• DuPont Fabros Technology became DAC on 2 July 2015.^{[13] [14]}
• Dime Bar, a confectionery product from Kraft Foods was rebranded Daim bar in the United Kingdom in September 2005 to bring the product in line with the rest of Europe.
• Electrasol dishwashing products (as they were known in North America) became Finish in 2009.
• Federal Express became FedEx in 1994.^[15]
• Emap was rebranded as Top Right in 2012, then to Ascential in 2015^[16]
• Freeserve changed to Wanadoo and then to Orange in 2006
• GM Daewoo became Chevrolet in Africa, Australasia and Europe in 2008
• GoldStar became LG Electronics on February 28, 1995 after merging with Lucky Chemical - LG is an initialism of Lucky Goldstar.^[17]
• Hibernian Insurance became part of Aviva in 2008.^[18]
• Immac (as it was known in the United Kingdom) became Veet in 2003.
• The Interbank credit card became Master Charge in 1969, which became MasterCard in 1979.^[19]
• Jif cleaning products (as it was known in the United Kingdom) became Cif in 2000.^[20]
• Lilt became 'Fanta Pineapple & Grapefruit' in 2023.^[21]
• Marathon (as it was known in the United Kingdom) became Snickers in 1990.
• Several MSN products from Microsoft became Windows Live products.
• Nestlé Quik (as it was known in the United States) took the European name Nesquik.^[22]
• Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002.
• NOW Legal Defense and Education Fund became Legal Momentum in 2004.^[23]
• Oil of Ulay (as it was known in the United Kingdom) became Olay in 1999.^[24]
• Opal Fruits (as it was known in the United Kingdom) became Starburst in 1998.^[25]
• Ondigital became ITV Digital in 2001.^[26]
• PricewaterhouseCoopers' Consulting division became Monday in 2002 before being sold to IBM.^[27]
• ProPortal a software product from Compass Computer Consultants Ltd became ProMonitor Learner Pages for Students in 2010 and was then renamed back to ProPortal on 4 July 2013
• Purple Pill anti-heartburn medication was Prilosec (omeprazole magnesium) until 2001, when the patent ran out and the Purple Pill name was switched to Nexium (esomeprazole magnesium).^[28]
• Raider as it was known in most of Europe became Twix in 1991. Sales immediately plummeted.^[29]
• Royal Mail renamed itself Consignia in 2001.^[30] The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year.^[31]
• Telecom Éireann became eircom in 1999.^[32]
• US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000.

Notes and References

1. Web site: Andersen Consulting Announces New Name — Accenture — Effective 01.01.01 . 2023-06-22 . newsroom.accenture.com . en.
2. http://media.corporate-ir.net/media_files/IROL/95/95168/LettersToShareholders/Letter_March_2006.pdf
3. Web site: Access Denied.
4. Web site: Copeland . Lee . 2000-11-13 . Inprise to Change Its Name Back to Borland . https://web.archive.org/web/20230622045654/https://www.computerworld.com/article/2589416/inprise-to-change-its---name-back-to-borland.html . 2023-06-22 . 2023-06-22 . Computerworld . en.
5. Web site: TD Garden. tdbanknorthgarden.com. dead. https://web.archive.org/web/20051215182802/http://www.tdbanknorthgarden.com/arena_history.asp. 2005-12-15.
6. https://www.boston.com/business/articles/2005/03/03/td_banknorth_wins_arena_deal/ TD Banknorth wins arena deal
7. Web site: TD Garden. fleetcenter.com. dead. https://web.archive.org/web/20051125093937/http://www.fleetcenter.com/namingrights_history.asp. 2005-11-25.
8. News: No one wants a bowl of Choco Krispies. https://web.archive.org/web/20101107045127/http://blogs.telegraph.co.uk/finance/rowenamason/8235427/No_one_wants_a_bowl_of_Choco_Krispies_/. dead. 2010-11-07. Finance - Telegraph Blogs. 2016-03-16.
9. Web site: Coco Pops back after vote. marketingmagazine.co.uk.
10. https://www.abc.net.au/news/2020-07-24/coon-cheese-to-change-name-after-campaign/12489734 Coon cheese's name to be changed over racism concerns
11. News: https://web.archive.org/web/20101202102231/http://www.newsweek.com/2010/11/30/china-s-controversial-toothpaste.html . Back to the Days of Blackface . Newsweek . 2010-11-30 . 2010-12-02 . Stone Fish . Isaac . live .
12. Datsun or Nissan?...Now we know Truck & Bus Transportation November 1982 page 76
13. http://www.parliament.uk/documents/commons-vote-office/July%202015/2%20July/6-Home-Asylum.pdf
14. Web site: Home Office defeated again at the High Court over fast-track asylum process | News | Garden Court Chambers | Leading Barristers located in London, UK.
15. Web site: FedEx history . https://web.archive.org/web/20210819040055/https://www.fedex.com/en-us/about/history.html . 2021-08-19.
16. https://www.ascential.com/about-us/our-history Our history
17. Web site: Gold Star Co., Ltd.; Seoul manufacturer in ROK, Model type. Seoul. Gold Star Co., Ltd.; (LG Electronics). www.radiomuseum.org. 2017-10-21.
18. Web site: 2008-04-29 . Aviva to rebrand Hibernian Insurance . 2023-06-22 . Irish Examiner . en.
19. Book: Klein. Lloyd. It's in the Cards: Consumer Credit and the American Experience. 1999. Praeger Publishers. USA. 0-275-95757-8. 29. 16 February 2018.
20. Web site: MSN Money UK - Latest Financial News, Market Updates & Guides. msn.com. 2014-03-04. https://web.archive.org/web/20140812224238/http://money.uk.msn.com/features/best-and-worst-company-rebranding?page=13. 2014-08-12. dead.
21. News: 2023-02-13 . Lilt drink brand to be scrapped and renamed Fanta . en-GB . BBC News . 2023-06-22.
22. Web site: About Nesquik- Brand Heritage . dead . https://web.archive.org/web/20151114034058/http://www.nestle-family.com/nesquik/english/parents/about-nesquik.aspx . 14 November 2015 . Nestlé Middle East FZE . Developed in the United States of America in 1948, we were originally known as Nestlé Quik [..] In the 1950s the brand was launched in Europe as NESQUIK®. This followed with a worldwide name change for the brand and then from 1999 onwards it became NESQUIK® in all countries..
23. See Legal Momentum's History page.
24. Web site: A brief history of Olay . the Guardian . 1 June 2020 . en . 12 March 2012.
25. Web site: Abernethy . Laura . 2020-01-22 . You can buy Opal Fruits again - 22 years after the sweets were renamed Starburst . 2023-06-22 . Metro . en.
26. News: 2001-07-11 . Ondigital relaunches as ITV Digital . en-GB . 2023-06-22.
27. News: PwC Consulting to be 'Monday' in $110m rebranding . 2023-08-28 . The Irish Times . en.
28. http://www.dtcperspectives.com/content.asp?id=127 Purple Pill history
29. Web site: Twix or Raider? Legal tips on registering a trademark. German Lawyers – Law Firm In Germany.
30. News: UK Post Office name change . BBC News . 9 January 2001.
31. News: Consignia name lost in post as Royal Mail returns . Fagan . Mary . The Telegraph . 9 June 2002 . 26 August 2013.
32. Web site: Business: Telecom Éireann to be officially renamed Eircom. 2 September 1999. RTE.ie.