List of most valuable brands explained

The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar list (2023)

The 10 most valuable company brands in 2023 according to Kantar.^[1]

Rank	Brand	Country	Brand value (US$ millions)
1	Apple Inc.		880,455
2	Google		577,683
3	Microsoft		501,856
4	Amazon.com		468,737
5	McDonald's		191,109
6	Visa Inc.		169,092
7	Tencent		141,020
8	Louis Vuitton		124,822
9	Mastercard		110,631
10	Coca-Cola		106,109

Interbrand list (2023)

The 10 most valuable company brands in 2023 according to Interbrand.^[2]

Rank	Brand	Country	Brand value (US$ millions)
1	Apple Inc.		502,680
2	Microsoft Corp		316,659
3	Amazon.com		276,929
4	Google		260,260
5	Samsung		91,407
6	Toyota		64,504
7	Mercedes-Benz		61,414
8	Coca-Cola		58,046
9	Nike, Inc.		53,773
10	BMW		51,157

Brand Finance list (2024)

The 10 most valuable company brands in 2024 according to Brand Finance.^[3]

Rank	Brand	Country	Brand value (US$ millions)
1	Apple Inc.		516,582
2	Microsoft Corp		340,442
3	Google		333,441
4	Amazon.com		308,926
5	Samsung		99,365
6	Walmart, Inc		96,842
7	TikTok		84,199
8	Facebook		75,716
9	Deutsche Telekom		73,321
10	ICBC		71,828

Forbes list (2020)

The 10 most valuable company brands in 2020 according to Forbes magazine.^[4]

Rank	Brand	Country	Brand value (US$ billions)
1	Apple Inc.		241.2
2	Google		207.5
3	Microsoft Corp		162.9
4	Amazon.com		135.4
5	Facebook		70.3
6	Coca-Cola		64.4
7	The Walt Disney Company		61.3
8	Samsung		50.4
9	Louis Vuitton		47.2
10	McDonald's		46.1

Most valuable brands over time

Top 10 since 2007 (Kantar)

The 10 most valuable brands every year since 2007 according to Kantar.

Year	1.	2.	3.	4.	5.	6.	7.	8.	9.	10.
2007^[5]	Google	General Electric	Microsoft	Coca-Cola	China Mobile			Citigroup	IBM	Toyota
2008^[6]	Google	General Electric	Microsoft	Coca-Cola	China Mobile	IBM	Apple Inc.	McDonald's	Nokia
2009^[7]	Google	Microsoft	Coca-Cola	IBM	McDonald's	Apple Inc.	China Mobile	General Electric	Vodafone	Marlboro
2010^[8]	Google	IBM	Apple Inc.	Microsoft	Coca-Cola	McDonald's	Marlboro	China Mobile	General Electric	Vodafone
2011^[9]	Apple Inc.	Google	IBM	McDonald's	Microsoft	Coca-Cola	AT&T	Marlboro	China Mobile	General Electric
2012^[10]	Apple Inc.	IBM	Google	McDonald's	Microsoft	Coca-Cola	Marlboro	AT&T	Verizon	China Mobile
2013^[11]	Apple Inc.	Google	IBM	McDonald's	Coca-Cola	AT&T	Microsoft	Marlboro	Visa Inc.	China Mobile
2014^[12]	Google	Apple Inc.	IBM	Microsoft	McDonald's	Coca-Cola	Visa Inc.	AT&T	Marlboro	Amazon
2015^[13]	Apple Inc.	Google	Microsoft	IBM	Visa Inc.	AT&T	Verizon	Coca-Cola	McDonald's	Marlboro
2016^[14]	Google	Apple Inc.	Microsoft	AT&T	Facebook	Visa Inc.	Amazon	Verizon	McDonald's	IBM
2017^[15]	Google	Apple Inc.	Microsoft	Amazon	Facebook	AT&T	Visa Inc.	Tencent	IBM	McDonald's
2018^[16]	Google	Apple Inc.	Amazon	Microsoft	Tencent	Facebook	Visa Inc.	McDonald's	Alibaba Group	AT&T
2019^[17]	Amazon	Apple Inc.	Google	Microsoft	Visa Inc.	Facebook	Alibaba Group	Tencent	McDonald's	AT&T
2020^[18]	Amazon	Apple Inc.	Microsoft	Google	Visa Inc.	Alibaba Group	Tencent	Facebook	McDonald's	Mastercard
2021^[19]	Amazon	Apple Inc.	Google	Microsoft	Tencent	Facebook	Alibaba Group	Visa Inc.	McDonald's	Mastercard
2022^[20]	Apple Inc.	Google	Amazon	Microsoft	Tencent	McDonald's	Visa Inc.	Facebook	Alibaba Group	Louis Vuitton
2023	Apple Inc.	Google	Microsoft	Amazon	McDonald's	Visa Inc.	Tencent	Louis Vuitton	Mastercard	Coca-Cola

2000 (Interbrand)

The 20 most valuable company brands in 2000 according to Interbrand.^{[21] [22]}

Rank	Brand	Country	Brand value (US$ millions)	Rank	Brand	Country	Brand value (US$ millions)
1	Coca-Cola		72,537	11	Marlboro		22,110
2	Microsoft		70,196	12	Mercedes-Benz		21,104
3	IBM		53,183	13	Hewlett-Packard		20,572
4	Intel		39,048	14	Cisco		20,067
5	Nokia		38,528	15	Toyota		18,823
6	General Electric		38,127	16	Citi		18,809
7	Ford		36,368	17	Gillette		17,358
8	Walt Disney		33,553	18	Sony		16,409
9	McDonald's		27,859	19	American Express		16,122
10	AT&T		25,548	20	Honda		15,244

See also

• List of most valuable airlines brands
• List of largest companies by revenue
• List of largest corporate profits and losses
• List of largest employers
• List of largest United States–based employers globally
• List of public corporations by market capitalization (also dubbed "most valuable companies")

Notes and References

1. Web site: Apple retains its crown as the number one most valuable global brand in Kantar BrandZ’s annual ranking . 2023-08-05 . www.kantar.com . en.
2. Web site: BGB . 2024-06-09 . Interbrand . en-US.
3. Web site: Global 500 2024 Brand Value Ranking League Table Brandirectory . 2024-06-09 . brandirectory.com . en.
4. Web site: The 2020 World's Most Valuable Brands. 2020-12-13. Forbes. en.
5. Web site: BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
6. Web site: BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
7. Web site: BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
8. Web site: BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
9. Web site: BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
10. Web site: BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
11. Web site: BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
12. Web site: BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
13. Web site: BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
14. Web site: BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
15. Web site: BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
16. Web site: BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
17. Web site: BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
18. Web site: BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) Ranking The Brands. 2020-12-13. www.rankingthebrands.com. en.
19. Web site: What are the most valuable global brands in 2021? . 2021-10-20 . www.kantar.com . en.
20. Web site: Revealed: the Kantar BrandZ Most Valuable Global Brands 2022 . 2023-08-05 . www.kantar.com . en.
21. https://museum.brandhome.com/docs/P0005_Brandvalue.pdf
22. Web site: Rankings - 2000 - Best Global Brands - Best Brands - Interbrand . interbrand.com . 22 February 2022 . https://web.archive.org/web/20161015034634/https://interbrand.com/best-brands/best-global-brands/2000/ranking/ . 15 October 2016 . dead.