List of Target brands explained

Target Corporation, like many large retail and grocery chain stores, offers private brands.

Apparel brands

Men's

• Goodfellow & Co., men's clothing, accessories, and grooming products^[1]
• Original Use, "street style" men's clothing^[2]

Women's

• Universal Thread, denim-based women's clothing^[3]
• Wild Fable, women's clothing brand targeting gen-Z^[4]
• Prologue, a line of sophisticated female clothing^[5]
• Auden, an intimates and lingerie exclusive brand^[6]
• Stars Above, an in-house brand for sleepwear
• Colsie, an intimates and loungewear brand
• Xhilaration, a line of intimate and sleepwear, along with swimwear
• JoyLab, a fitness-clothing line for women^[7]
• A New Day, a clothing line of general women's clothing^[8]

General

• All in Motion, a line of activewear with options for both men and women^[9]
• PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.^[10]

Youth and Infants

• Cat and Jack, a children's line of apparel and accessories^[11]
• Cloud Island, a baby's line of bedding and clothing^[12]

Grocery brands

• Good & Gather, a food and beverage brand, replaced Archer Farms, Sutton & Dodge, and Simply Balanced^[13]
• Favorite Day, specialty foods, drinks, treats, and snacks^[14]
• Favorite Day Bakery, baked goods
• Market Pantry, value grocery products^[15]

Seasonal brands

• Wondershop, a Christmas decoration brand^[16]
• Hyde and Eek! Boutique, a Halloween decoration brand^[17]

Housewares and other brands

• Boots & Barkley, a pet food and supply line
• Embark, an outdoor gear line of camping and travel equipment
• Room Essentials, a low-end home-goods line
• Brightroom, a line of storage solutions^[18]
• Threshold, a premium furniture line
• Heyday, a line of electronic accessories^[19]
• Pillowfort, a children's line of bedding
• Project 62, a household-goods line placed alongside Room Essentials
• Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines^[20]
• Opalhouse, eclectic home decor
• Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
• Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products

Corporate

• Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.^[21]

References

1. Web site: 2019-06-03 . What Target's expansion of private label Goodfellow and Co means for competitors . 2023-09-06 . Glossy . en.
2. Web site: 2018-05-24 . Target Is Launching a 'Street-Style' Line. Here's What You Need to Know. . 2023-09-06 . Esquire . en-US.
3. Web site: 2018-01-15 . Here's Your First Look at Target's Inclusive New Fashion Line . 2023-09-06 . Glamour . en-US.
4. Web site: 2018-08-01 . Target Is Launching Another Fashion Brand—And It's So '90s . 2023-09-06 . Glamour . en-US.
5. Web site: 2018-09-05 . Target Is Launching a New Workwear-Focused Fashion Brand . 2023-09-06 . Glamour . en-US.
6. Web site: Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target . 2023-09-06 . Target Corporate . en.
7. Web site: Hamanaka . Kari . 2017-09-18 . Target Aims for Bull's-eye in Brand Retool . 2023-09-06 . WWD . en-US.
8. Web site: 2017-08-29 . See Target's new women's line, which comes in sizes XXS to 4X . 2023-09-06 . TODAY.com . en.
9. Web site: Edelson . Sharon . If You're Ready To Get Moving, Try Target's Newest $1B Brand . 2023-09-06 . Forbes . en.
10. Web site: Target Brands : PRIDE : Target . 2023-10-31 . www.target.com . en-US.
11. Web site: Target overhauls kids apparel line under new Cat & Jack brand . 2023-09-06 . Retail Dive . en-US.
12. Web site: Cloud Island at Target . 2023-09-06 . Brand Vision Group . en-US.
13. Web site: Good & Gather : Target . 2023-09-06 . www.target.com . en-US.
14. Web site: PYMNTS . 2021-03-09 . Target To Roll Out 'Favorite Day' Food And Beverage Brand . 2023-09-06 . www.pymnts.com . en-US.
15. Web site: Market Pantry : Target . 2023-09-06 . www.target.com . en-US.
16. Web site: Wondershop : Target . 2023-09-06 . www.target.com . en-US.
17. Web site: Hyde & EEK! Boutique : Target . 2023-09-06 . www.target.com . en-US.
18. Web site: Target launches new private label home organization line . 2023-09-06 . Store Brands . en.
19. Web site: 2023-01-30 . Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods . 2023-09-06 . GadgetAny . en-US.
20. Web site: Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines . 2023-09-06 . Target Corporate . en.
21. Web site: Target Bullseye Shop . 2023-10-31 . www.bullseyeshop.com.