List of Mondelez International brands explained

This is a list of Mondelez International brands (formerly Kraft Foods Inc.). Includes brand-name products that are developed, owned or licensed by Mondelez International. The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.

Current brands

List of current brands:[1]

Former brands

Brands table

Key:Kraft Foods/Mondelez BrandDefunctOwned by others
NameAreaMarketYear AcquiredYear DisposedStatusNotes
AltoidsConfectionery (mints)United States2005Sold to Wm. Wrigley Jr. Company
Bird's CustardDairy (Custard)North America, United Kingdom, Ireland2004Sold to Premier Foods
Bird's EyeFrozen foodsNorth America2004Sold to Dean FoodsNow owned by Pinnacle Foods
BoboliBaked GoodsNorth America1995Sold to BestfoodsCanadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo
BreyersDairy (ice cream)North America1993Sold to UnileverOreo ice cream remains Kraft brand made by Breyers
BreyersDairy (yogurt)North AmericaSold to CoolBrands International
Budget GourmetFrozen foodsNorth America1994Sold to H.J. HeinzPart of Bellisio Foods under the Michelina's brand
California Pizza Kitchen (grocery)Frozen foods (Pizza)20002009Sold to Nestle
Caramel and marshmallow businessConfectioneryNorth America2000Reacquired by Kraft as part of Nabisco purchase in 2000Sold to Texas Pacific Group in 1995
Celestial SeasoningsTeaNorth America19841988Sold to original ownersAttempted sale to Lipton broke US anti-trust laws
CheddarieDairy (cheese spread)North America, United Kingdom, IrelandDiscontinued
Cheese PotDairy (cheese spread)North AmericaDiscontinued
ChiffonMargarineNorth America1995Sold to Nabisco Brands, Inc.Nabisco's butter substitution business was sold to ConAgra Foods in 1999
Cracker BarrelDairy (cheese)Canada2018Sold to Parmalat Canada
Cream of Wheat
Cream of Rice
Breakfast cerealNorth America2007Sold to B&G Foods
Del MonteCanned foodGlobal2005Sold to CanGroIncluding Aylmer, Coronation and other grocery products in Canada
DiGiornoFrozen foods (Pizza)2010Sold to Nestle
Entenmann'sBaked GoodsNorth America1995Sold to BestfoodsOwned by Grupo Bimbo
Farley's & SathersConfectioneryNorth America2002Sold out as independent
Free ChoiceMayonnaise, salad creamUnited Kingdom, IrelandDiscontinued
FreihofersBaked GoodsNorth America1995Sold to BestfoodsOwned by Grupo Bimbo
Fruit2OBeverageNorth America2007Sold to Sunny Delight
Frusen GladjeDairy (ice cream)North America1993Sold to Unilever
Golden CrownMargarineUnited KingdomDiscontinued
KooglePeanut butterNorth AmericaDiscontinued
Kraft Eating Rightfrozen entreesNorth AmericaDiscontinued
Kraft FoodserviceFoodserviceGlobal1995Sold to Clayton, Dubilier and Rice Inc.
Kraft RamekCream cheeseItaly, Middle East
Kraft Sausage RollsSausage rollsUnited KingdomDiscontinued
Lender'sBaked Goods (bagels)North America1996Sold to Pinnacle FoodsFinanced by Blackstone Group
Life SaversConfectionery (mints)Canada1987Sold to Hershey'sOwned by Wm. Wrigley Jr. Company
Life SaversConfectionery (mints)United States2005Sold to Wm. Wrigley Jr. Company
Light N' LivelyDairy (ice cream)North America1993Sold to Unilever
Light N' LivelyDairy (yogurt)North AmericaSold to CoolBrands International
Milk-BoneDog treatNorth America2006Sold to Del Monte Foods
Minute RiceInstant riceNorth America2006Sold to Riviana Foods
OroweatBaked GoodsNorth America1995Sold to BestfoodsOwned by Grupo Bimbo
ParkayDairy (Butter)North America1995Sold to Nabisco Brands, Inc.Nabisco's butter business was sold to ConAgra Foods in 1999
Post CerealsBreakfast cerealGlobal2008Sold to Ralcorp HoldingsBrands included Shredded Wheat to Honey Bunches of Oats
Postumhot cereal-based beverageNorth America2007Discontinued
RondeleDairy (cheese spread)North America1996Sold to Waterbury Holdings
Royal Lunch Milk CrackersCrackersNorth America2008Discontinued[2]
SealtestDairy (ice cream)North America1993Sold to Unilever
Shredded WheatBreakfast cerealGlobal2008Sold to Ralcorp HoldingsPart of Post Cereals sale
South Beach LivingPackaged FoodsGlobal2009Discontinued
Specialty oils businessEdible oilsGlobal1995Sold to Associated British Foods
SpreaderyDairy (cheese spread)North AmericaDiscontinued
Stella D'oroBiscuitNorth America2006Management buyout, financed by Brynwood PartnersNow owned by Lance Inc.
Stove Top Oven ClassicsFrozen foodNorth America2003Discontinued
Tombstone (pizza)Frozen foods (Pizza)North America2010Sold to NestleThe Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery).
Touch of ButterDairy (Butter)North America1995Sold to Nabisco Brands, Inc.Nabisco's butter business was sold to ConAgra Foods in 1999. It is now discontinued.
Trolli U.S.ConfectioneryNorth America20002005Sold to Wm. Wrigley Jr. CompanyNow owned by Farley's & Sathers
Uneeda BiscuitsSnack food (Crackers)North AmericaDiscontinuedDefunct From Nabisco Brands
VegemiteSpreadAustralia2017Sold to Bega Cheese[3] Although marketed in other countries, it has failed to catch on outside home territory.
VelveetaDairy (Processed cheese)North America1927
VeryfineBeverageNorth America2007Sold to Sunny Delight
VitaliteMargarineUnited Kingdom, Ireland1996Sold to St. IvelIt was then purchased by Dairy Crest
VizzoliniDry PastaNorth America
Wheat ThinsSnack foodNorth America

See also

Notes and References

  1. Web site: Our Brands . 2023-06-08 . Mondelēz International, Inc. . en.
  2. Martha Phifer, "Cracked up for crackers". Orlando Sentinel, September 10, 2008. "Royal Lunch" produces no search results at KraftFoods.com, October 11, 2008.
  3. News: Worthington . Brett . Jasper . Clint . Vegemite bought by Bega from US food giant Mondelez International . ABC Rural . ABC News . Australia . 19 January 2017 . 2018-06-12.