Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films,[1] now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of George Patterson Y&R) and Todd Sampson (previously of Leo Burnett).
The first eight episodes in 2011 were branded The Gruen Transfer; from the ninth episode, they were titled Gruen Planet.