List of Burger King marketing campaigns explained

See main article: Burger King advertising. This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Slogans

This is a partial history of BK advertising slogans:^{[1] [2]}

• "Have it My way" (1974–1975) -"Have it your way" (1974-present))
  • "Your Way Right Away" (1991–1992)
  • "If you ask us, it just tastes better" (March–August 1998)
  • "When you have it your way, it just tastes better" (August 1998 – 1999)
  • "Burger King, where you're the boss!" (1999 - 2014)
  • "Be Your Way" (2014–2015)
  • "Your Way" (2015–2023)
  • "You Rule" (2023–present)
• The Whopper is BKs signature product, and it has produced several ad campaigns promoting it:
  • "Home of the Whopper"
    Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.
  • "It takes two hands to handle a Whopper"
  • "In the land of burgers, Whopper is king" (March 2000–August 2003)
  • "Eat Like a Man, Man" (2006–2008) Used globally; and in the US to promote the Texas Double Whopper
  • "The Whopper says:" (2001)^[3]
  • "The one and only Whopper" (1978)
• As part of its campaign to differentiate itself by its cooking method, flame broiling, BK has emphasized it in several slogans:
  • "Fuel Your Fire"
  • "Feel the Fire"
  • "The Fire's Ready" (2003)
  • "Earl: Employee of the Month" ("Earl" is the nickname of its broiling unit, an automated gas grill.)
  • "We do it like you'd do it!" (A Weber grill morphs into the BK logo.)^[4]
  • "It's not a secret, it's real fire" (2021)
• "Wake up with the King" (breakfast slogan, 2004–present)
• "Stack it high, tough guy" (promoting BK Stackers; 2005, 2007)
• "@ BK You Got It!" (2002)^[5]
• "The taste that beat McDonald's fries" (1997; to promote BK's new French fries at the time)
• "Get Your Burger's Worth" (June 1994–February 1998)^[6]
• "Where value is King" (1994; in commemoration to the upcoming film The Lion King)
• "BK Tee Vee: I love this place!" (ads featured Dan Cortese, 1992–93)^[7]
• "Sometimes, you gotta break the rules" (1989–1991)
• "We do it like you do it" (1988–1989)
• "The Best Food for Fast Times" (1987–88)^[4]
• "At Burger King, you not only get change, you get change" (99¢ daily specials, 1989)
• "King Me!" (Triple Jump Checkers game, 1988)
• "We know how burgers should be" (1986)
• "This is a Burger King town" (1986, used with the previous slogan)
• "Where's Herb?" (1986)
• "Mo Beef, Betta Taste" (In an ad featuring Mr. T, for 1/3 lb Whopper, 1985)
• "Aren't you doubly hungry for Burger King now?" (In an ad promoting the Bacon Double Cheeseburger, 1982)
• "Aren't you thirsty for Burger King now?" (In an ad promoting a Coca-Cola deal, 1982)
• "Aren't You Hungry?", "Aren't you hungry for Burger King now?" (1981–1986)
• "Who has the best darn burgers?" (1978)
• "The Burger King and I" (Pun on The King and I, 1978)
• "We're America's Burger King" (1975)
• "Bigger, Better, Burger King!."
• "Eat like a king. Not a clown." (2006) (In reference to Ronald McDonald of McDonald's.)
• "You're no clown with the Crown." (2006)
• "Got the Urge?/Got the Urge? Get to Burger King!" (2000–March 2001)
• "BK4U" (commercials featuring Ice-T, 2000–2001)
• "Quality Just Tastes Better!"
• "Taste Is King" (2012–2014)
• "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars)
• "Give your hunger a Texas Double Whopper"
• "Eat Like Andy" (2019; Super Bowl LIII)^[8]
• "100% Whopper, 0% Beef" (2019; marketing for the Impossible Whopper)^[9]
• ”You Rule” (2022–present)

Children's advertising

• "Imagination is King"
• "Burger King Kids Club, Where it's cool to be a kid!"
• "Great food, cool stuff, kids only" (Burger King Kids Club) (1995–97)
• "Just for fun, and just for you!" (Burger King Kids Club) (1989)
• "Its always something special when you're with Burger King" (1980)
• "Magic makes it special when you're with Burger King" (1979)
• "Burger King: Where kids are king" (1970–1975)
• "Taste Rules!" (Burger King Kids Club) (1990's & 2000s)
• "Burger King Kids Club, It's a cool place" (1992)
• "Burger King Kids Club, I Love This Place!" (1994)
• "Burger King Kids Club, Where Kids Rule!"
• "The Burger King Kids Club! It's just for fun, and just for you!" (1980s)
• "Home of the real, Big Kids Meal!" (2000s)

International slogans

Canada

• "You're gonna love us!" (1990)

Quebec

• "Les burgers, c'est notre affaire" (1986)
• "Au rhythms et au gout d'aujourd'hui" ("The rhythms and taste of today") (1987)
• "Laissez-vous fêter!" ("Let's celebrate!") (1989)
• "Mets-en que c'est bon!" ("Make it good!") (1990–1992)
• "Laissez-vous captiver par le goût!" ("Let yourself be captivated by the taste!") (1991)
• "Je préfère Burger King" ("I prefer Burger King") (1993–1996)
• "Le Restaurant du Whopper" (1994)
• "Je préfère le gout de Burger King" ("I prefer the taste of Burger King") (1999–2000)

Mexico

• "Así lo quiero" (1992–1995)
• "Simplemente sabe mejor" (Simply tastes better) (1999)
• "A la parrilla sabe mejor" (2005–)
• "A tu manera" (Current)

Australia (Hungry Jack's)

• "Got the Hungry's"
• "The Burgers are Better at Hungry Jack's"
• "Aren't You Hungry?, Aren't you hungry for Hungry Jack's...now?"
• "We're all about fresh at Hungry Jack's"
• "Love it at Hungry Jack's"
• "Home of The Whopper"
• "Oh Yeah!"
• "Tastier burgers and more funner!"
• "Gotta get back to Jack's"

UK

• "There's 'OK', And there's BK!!" (2002)
• "The original flame-grilled taste" (1988)
• "It's Flaming Tasty" (1990)
• "No sun, no fun" (1995)
• "It's Not A Secret, It's Real Fire"/"No Secrets, It's Just Fire" (2021)
• "We give up." (2023; used to promote the Chicken Royale)

New Zealand

• "Burger King – It just tastes better" (2000–present)^[10]
• Have it your way
• Have it our way (November 2021–

Germany

• "Der König der Hamburger" (1980)
• "Weil's besser schmeckt" ("Because it tastes better") (1999–2001)
• ”Geschmack ist king” (2010)^[11]

Sweden

• "Grillat ÄR Godast" (1998)

Jingles

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song.^[12] The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:

The jingle was used for several years in the 1970s, and has been modified several times and reused: during the 1980s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then 1960s and 1970s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Whopper Whopper

See main article: Whopper Whopper.

The Whopper Whopper song is a variation of The Burger King jingle, and was played in ads during 2022 and 2023.^[13]

Promotions

CP+B

Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.

The Subservient Chicken

See main article: The Subservient Chicken.

This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns. Other versions of the character appeared for various other promotions of new and limited time versions of the product.

Coq Roq

In the summer of 2005, Burger King introduced BK Chicken Fries to its menu. The advertising campaign featured a faux metal band named Coq Roq in a commercial called Bob Your Head, members of whom wore chicken masks parodying the style of masks of nu metal band Slipknot. The website included music videos, downloadable cellular ringtones, and a store selling band merchandise. In addition, there is a MySpace page for the "band" that features bios, pictures, and their songs.^[14] While successful, the campaign drew scorn for sexual double entendres and a lawsuit from Slipknot in regards to the promotion alleged copying of Slipknot's "look and feel".^{[15] [16]}

Chick Flix

Chickflix.com, a play on the term "chick flicks", was another interactive website campaign based on BK's Chicken Fries. At the website, users could not only play ads created by Burger King, but also create their own.

Sith Sense

Sithsense.com was an interactive website that tied in with the advertising program. The site featured an interactive video of Darth Vader utilizing a 20 Questions-style answering program which operated in way similar to the Subservient Chicken website.^[17]

Dr. Angus

Dr. Angus was a CP+B creation launched in 2004 to promote the new Angus line of Sandwiches. Played by British comedian Harry Enfield, he is a smarmy self-help "doctor" with gleaming white teeth and a starched toupee who encourages eaters to "sit down" and enjoy the BK's large Angus burgers. In 2006, the character was again used to advertise BK's new Cheesy Bacon Angus and TenderCrisp sandwiches.^[18]

In addition, CP+B added a viral marketing web page called The Angus Diet. Designed to work with the larger Angus campaign, this site featured the such things as the Angus diet testimonials, a faux diet book and Angus interventions. The "interventions" could be sent to people via email by filling out several fields on the page. As CP+B stated: "They were a way of getting people to spread the idea of the basis of the Angus Diet – just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy."^[19]

Manthem

In May 2006, in promotion of the Texas Double Whopper, Burger King released a campaign called the "Manthem" which parodies Helen Reddy's I Am Woman. It depicts a man and his girlfriend at a fancy restaurant. Disappointed by the meager portions he is served, the man bursts into song, expressing his desire for a Texas Double Whopper, in place of what he deems "chick food." As he walks out of the restaurant, he is joined by a chorus of men who rebel by not only eating Texas Double Whoppers, but also go commando, lift a minivan over the side of an overpass, and unfurl a banner which says "Eat This Meat." This has been the source of some controversy, as the commercial has been described as demeaning to male vegetarians/vegans, as well as misogynistic toward women.^{[20] [21]} This ad was reused in January 2007 when the sandwich was reintroduced and in Germany for a sandwich in the company's BK XXL line, and in January 2008 in Great Britain for the Double Whopper.

Ugoff

See main article: Ugoff.

Ugoff was a character in a 2004 ad campaign for Burger King directed by Roman Coppola. He was used to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. Ugoff was designed a stereotypical male fashion designer with an indeterminate middle-European accent and haughty personality.

Earl, Employee of the Month

In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.^[22]

McGarryBowen

Fries King

On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.

Mother

London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011.^[23] Mother took over as the company's firm of record on 19 February 2013, from McGarryBowen. The partnership only lasted one year until the agency was dropped on 6 January 2014.^[24]

John the Manager

John the Manager is a series of ads that feature the main character, a Burger King manager named John, and an eclectic cast of customers that form a family unit. The members of this family unit consist of a Muppet, a cheerleader mom, a cowboy, a security guard, a park ranger and an astronaut.^[25]

Free Burger Survey

Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey every time after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

The following movies and shows were promoted in store as Kids' Meal or other promotional products.

4Kids Entertainment

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
^[26]
		Also known as Mewtwo Strikes Back

20th Century Fox

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
		International markets only
Anastasia^[27]
Capitol Critters
Fantastic Four^[28]
Gulliver's Travels
Ice Age^[29]		Also in 2014
^[30]
Marmaduke
		International markets only
Rio 2
Robots^[31]
The Simpsons Movie^[32]
Star Wars^[33]
The Empire Strikes Back^[34]
Return of the Jedi^[35]
		International markets only
^[36]

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Aladdin
Beauty and the Beast
Bonkers
Cinderella		UK only (VHS release)
Gargoyles^[37]
A Goofy Movie
Goof Troop
The Hunchback of Notre Dame
The Nightmare Before Christmas
Oliver & Company re-release
The Lion King		1995 (UK)
Pinocchio		re-release
Pocahontas
Snow White and the Seven Dwarfs		UK only (VHS release)
Timon & Pumbaa
Toy Story^[38]		Also in 1996

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
The Incredible Hulk^[39]
Iron Man
Iron Man 2^[40]
Thor

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Chicken Run^[41] ^[42]
Kung Fu Panda 4
Madagascar^[43]
The Road to El Dorado
Shark Tale^[44]
Shrek^[45] ^[46] ^[47]
Shrek 2
Small Soldiers^[48] ^[49]
Toonsylvania

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Dragon Ball Z
Dragon Ball Z

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Furby
iDog Family
Mr. Potato Head
Mr. Potato Head

Microsoft

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Windows 7^[50]

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Nintendo Superstars^[51]
Nintendo Switch
Wii
Wii U
Pokémon
Pokémon^[52]
Pokémon
Pokémon

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
CatDog
Danny Phantom
Dora the Explorer
The Fairly OddParents		Also in 2004
^[53]
Indiana Jones and the Kingdom of the Crystal Skull^[54]
^[55]		Also in 2002
Nickelodeon Kids' Choice Awards
Rango
The Rugrats Movie^[56]
Rugrats
Rugrats Go Wild^[57]
Sherlock Gnomes
SpongeBob SquarePants		Repeated tie-ins through 2014, and 2024
The SpongeBob SquarePants Movie
SpongeBob's Atlantis SquarePantis
Pest of the West
Star Trek^[58]
Transformers^[59]
^[60] ^[61]
The Wild Thornberrys^[62]
The Wild Thornberrys Movie

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Teenage Mutant Ninja Turtles (1987 TV series)		Also in 1990
Teenage Mutant Ninja Turtles (2003 TV series)

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Sonic the Hedgehog

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Cloudy with a Chance of Meatballs
Ghost Rider		International markets only
Hotel Transylvania		International markets only
Jackie Chan Adventures		Also in 2005
Men in Black II
Muppets from Space^[63]		UK only
Open Season
Planet 51
Spider-Man 2^[64] ^[65] ^[66]
Spider-Man 3^[67]

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Big Miracle
Butt-Ugly Martians
The Cat in the Hat (film)
The Flintstones in Viva Rock Vegas
Hop
Jurassic Park
Jurassic Park III		International markets only
King Kong
King Ralph
The Land Before Time
Universal Monsters

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Batman Beyond		Also in 2001
Batwheels
Beetlejuice
The Dark Knight		International markets only
Dexter's Laboratory
Foster's Home for Imaginary Friends
The Golden Compass^[68]		International markets only
Happy Feet
Happy Feet Two
Harry Potter and the Sorcerer's Stone
Justice League
Justice League
Justice League Unlimited
Looney Tunes/DC Comics
^[69]
The Powerpuff Girls
Superman Returns
The Scooby-Doo Movie
Scooby-Doo
Tom and Jerry		Also in 2024
Wild Wild West
Yogi Bear

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
Hamtaro

Miscellaneous

width=30%	Name	width=10%	Date	width=30% class="unsortable"	Notes
ALF
Alpha and Omega
Beyblade
Bratz
Care Bears
The Chipmunk Adventure
Chub City
The Dark Crystal
Groovy Girls
Hoodwinked Too! Hood vs. Evil
Kids Discover
Monster Jam
Neopets
Peanuts/Snoopy
Purr-tenders^[70]
Scholastic
Teletubbies^[71] ^[72]
U.S. Figure Skating

Cross promotions

• AOL^[73]
• DirecTV^[74]
• Konami^[75]
• Major League Baseball Players Association^[76]
• Maxim Magazine Hometown Hotties^[77] Flash based section on the US Burger King website that allows visitors to engage in a "conversation" with some of the Maxim's Hometown Hotties models and drivers from Waltrip Racing.
• MTV In December 2005, Burger King teamed with MTV for a "Have It Your Way" rap contest. Burger King and MTV selected Anthony DeSean Stokes out of 400 entries to star in a commercial. Part of his winning rap was "You can have it your way, there's nothin' to it / If you can dream it, you can do it!" The commercial ran for a short time, exclusively on MTV.
• NASCAR
  • Dale Earnhardt^[78]
  • Joe Nemechek's 87 Chevrolet in the mid-1990s
  • Michael Waltrip Racing BK co-sponsored the 00 Toyota driven by David Reutimann with Domino's Pizza in 2007, and Bill Elliott(part-time) in 2006.^[79]
  • Tony Stewart (2009–)
  • BK Racing (2012–) BK is one of the Primary Sponsors of the Team, and Co-Sponsor of 83 Toyota driven by Matt DiBenedetto with Cosmo Motors and Dustless Blasting
• Formula One
  • Sauber (minimal sponsorship that began at the 2010 European Grand Prix)
• NFL^[80]
  • Jacksonville Jaguars^[81]
• Nintendo^[82]
• Microsoft Windows 7 and Xbox^{[83] [84] [85]}

Mister Rodney

In 1984, a commercial was produced featuring a smiling, cardigan-clad Mister Rogers impersonator touting the superiority of Burger King burgers over the competition. The man himself, who believed in never advertising to children and who was a staunch vegetarian, took issue with the spot and quickly called up Burger King's CEO, stating that young children would find it confusing and that it went against his principles and beliefs. He politely requested that the commercial be pulled from the airwaves and the company promptly complied.

Herb the Nerd (Where's Herb?)

main article: Where's Herb

The Where's Herb? ad campaign ran in 1985 and 1986. The television commercials featured a rather nerdy character named Herb, who was described as never having eaten a Whopper in his life. Advertisements called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order.

See also

• Fast food advertising
• Burger King advertising
• McDonald's advertising

External links

• The Angus Diet book

Notes and References

1. Web site: Marketing and Advertising History . BKC publication . Burger King Holdings . 31 October 2007 . https://web.archive.org/web/20070525025155/http://www.bk.com/companyinfo/content/corporation/history.html . 25 May 2007.
2. Web site: Advertising Slogans, "B" . TV Acres.com . 4 August 2006 . 31 October 2007 . dead . https://archive.today/20120913183715/http://www.tvacres.com/adslogans_b.htm . 13 September 2012 .
3. Web site: Burger King has new ad campaign . South Florida Business Journal . 6 March 2001 . 27 October 2007.
4. Web site: BK revives old themes in new ads . https://web.archive.org/web/20131109011726/http://business.highbeam.com/409700/article-1G1-6423453/bk-revives-old-themes-new-ads . dead . 9 November 2013 . Alva . Marilyn . 28 February 1998 . Nation's Restaurant News . Highbeam.com . 28 March 2010 .
5. Web site: Burger King Launches First-Ever Veggie Burger . BKC press release . BizJournals on Bison.com . 14 March 2002 . 28 October 2007 . https://web.archive.org/web/20070928223911/http://bizjournals.bison.com/press/pr3-14-02bk.html . 28 September 2007 . dead .
6. Web site: Burger King, shifting its pitch yet again, mounts a populist campaign to return to fast-food basics . Start Elliot . The New York Times . 30 August 1994 . 28 October 2007.
7. Web site: Once Again, Burger King Shops for an Agency . Stuart Elliot . The New York Times . 21 October 1993 . 6 February 2008 . The image-building effort centered on a youth-oriented campaign by D.M.B. & B. that imitated the rapid-fire pace and irreverence of MTV. Not only did the television commercials use the slogan "BK Tee Vee," they featured Dan Cortese, a hunky MTV host, as the pitchman..
8. Why You Saw Andy Warhol in That 2019 Super Bowl Ad. Time.
9. News: Lawsuit claims Burger King's Impossible Whoppers are contaminated by meat . 9 June 2023 . Reuters . 18 November 2019 . en.
10. Web site: TV Advertisements on BK NZ web site.
11. Web site: RTL 2 commercial break (1999) (19). https://web.archive.org/web/20140426220410/http://www.youtube.com/watch?v=meO03lF-xf8 . 26 April 2014 . dead. asukasboy. 20 November 2010. 15 April 2017. YouTube.
12. Web site: Customer service and more . Shep. Hyken . BlogSpot . 26 May 2006 . 26 September 2007.
13. Web site: The Burger King Whopper commercial song & lyrics . auralcrave.com . Auralcrave . 17 February 2023 . https://web.archive.org/web/20230217023323/https://auralcrave.com/en/2022/12/14/the-burger-king-whopper-commercial-song-lyrics/ . 2023-02-17 . live.
14. Web site: Coq Roq on MySpace.com . Crispin Porter+Bogusky . June 2005 . 24 October 2007.
15. Web site: Burger King Goes Viral Again . Mitch . Joel . TwistImage.com . 26 July 2005 . 7 October 2007.
16. News: Slipknot's Burger King Beef . AP Wire . . 17 August 2005 . 3 December 2007.
17. Web site: Burger King Sith Sense . Crispin Porter + Bogusky . 24 October 2007 . dead . https://web.archive.org/web/20071011053525/http://www.cpbgroup.com/awards/sithsense.html . 11 October 2007 .
18. Web site: Burger King's Back With New Buzz . Kevin . Newcomb . Clickz.com . 4 September 2004 . 27 October 2007 . https://web.archive.org/web/20071011222155/http://clickz.com/showPage.html?page=3404771 . 11 October 2007 . dead .
19. Web site: Burger King Angus Interventions . Crispin Porter + Bogusky . 24 October 2007 . dead . https://web.archive.org/web/20070609114443/http://www.cpbgroup.com/awards/angusintervention.html . 9 June 2007 .
20. Web site: Ads We Love: Burger King's "Manthem" . Ben . Popken . AdJab.com . 8 May 2006 . 27 October 2007 . dead . https://web.archive.org/web/20060619194225/http://www.adjab.com/2006/05/08/ads-we-love-burger-kings-manthem/ . 19 June 2006 .
21. Web site: I Am Man, Hear Me Roar... When My Heart Explodes . The Consumerist . 31 May 2006 . 27 October 2007.
22. Web site: Employee of the Month . . 27 October 2007 . https://web.archive.org/web/20070928083843/http://www.zoicstudios.com/Web/Creations/Showcase.aspx?ShowType=20&ShowID=147 . 28 September 2007.
23. Web site: McMains . Arthur . Burger King Taps Mother for Lead Creative Role . AdWeek . 12 December 2014 . 20 February 2013.
24. Web site: Morrison . Maureen . Burger King Splits With Lead Agency Mother. Advertising Age . 12 December 2014 . 6 January 2014.
25. Web site: Nudd . Tim . Meet the Oddball Characters From Mother's New Burger King Campaign . AdWeek . 12 December 2014 . 20 February 2013.
26. Web site: Yu-Gi-Oh to Star in Burger King Kids Meals . 11 August 2004 . Promo! Magazine . 5 March 2010 . dead . https://web.archive.org/web/20100316195234/http://promomagazine.com/news/yu-gi-oh_burger-king/ . 16 March 2010 .
27. News: Burger King bets that 'Anastasia' hits it big without backing from the Mouse . South Florida Business Journal . 28 November 1997.
28. Web site: Fantastic Four Garners Over $100 MM in Promos . Johannes . Amy . 7 July 2005 . Promo! Magazine . 3 March 2010 . dead . https://web.archive.org/web/20110606175145/http://promomagazine.com/news/f4_tie-ins_070705/ . 6 June 2011 .
29. Web site: "Ice Age" Hits Burger King Restaurants with New Toys, Treat . 7 March 2002 . QSR Magazine . 2 March 2010 . https://web.archive.org/web/20071021214713/http://www.qsrmagazine.com/articles/news/story.phtml?id=3616 . 21 October 2007 . dead .
30. Web site: Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins . Johannes . Amy . 22 May 2006 . Promo! magazine . 2 March 2010 . dead . https://web.archive.org/web/20110606175043/http://promomagazine.com/news/iceage2_partners_032206/ . 6 June 2011 .
31. Web site: Robots The Movie brings $150 million in Promotional Tie-ins . Johannes . Amy . 9 March 2005 . Promo! Magazine . 2 March 2010 . dead . https://web.archive.org/web/20110606175049/http://promomagazine.com/news/robots_tie-ins_030905/ . 6 June 2011 .
32. Web site: Burger King Launches Interactive Promo Tied to 'Simpsons' Movie . Johannes . Amy . 18 July 2007 . Promo! Magazine . 2 March 2010 . dead . https://web.archive.org/web/20100219190901/http://promomagazine.com/entertainmentmarketing/burger_king_interactive_promo_simpsons_movie_071807/ . 19 February 2010 .
33. Pottery Barn Kids Print Borrows from a 1977 Burger King Star Wars Promo . Blum . Matt . 23 February 2009 . . 2 March 2010.
34. Web site: Vintage Food Premiums: "Everybody Wins" Burger King Game 1981 . Jenkins . Duncan . 10 April 2009 . Starwars.com . 2 March 2010 . dead . https://web.archive.org/web/20100202142009/http://starwars.com/vault/collecting/20090410b.html . 2 February 2010 .
35. Web site: Doing Star Wars the Burger King Way . Vilmur . Pete . 20 May 2005 . Starwars.com . 2 March 2010 . dead . https://web.archive.org/web/20070703034852/http://www.starwars.com/episode-iii/release/promo/news20050520.html . 3 July 2007 .
36. Web site: Burger King partners with Marvel on 'X-Men' promotion . 7 January 2002 . Nation's Restaurant news . 3 March 2010 . dead . https://web.archive.org/web/20060227200427/http://www.findarticles.com/p/articles/mi_m3190/is_1_36/ai_81529913 . 27 February 2006 .
37. http://www.fundinguniverse.com/company-histories/Burger-King-Corporation-Company-History.html Burger King Corporation, Turnaround under Grand Met in the 1990s
38. Book: Price, David A. . The Pixar Touch. Random House/Vintage Press . 5 May 2009 . 151 . 978-0-307-27829-6 . 3 March 2010.
39. News: T.L. Stanley . BK, 7-Eleven Adding Bulk to Hulk Redux . . 20 April 2008 . 20 April 2008 . https://web.archive.org/web/20080421195456/http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003791488 . 21 April 2008.
40. Web site: Hampp . Andrew . 'Iron Man 2' Sparks $100M Marketing Bonanza . Adage . 29 January 2011 . 19 April 2010.
41. Burger King Corporation Invites Customers To Take Part in the Most Daring Escape Ever Hatched With 'Chicken Run' From DreamWorks . Burger King . 14 June 2000 . 5 March 2010.
42. Web site: Burger King Hatches "Chicken Run" Promotion . 7 June 2000 . QSR Magazine . 2 March 2010 . https://web.archive.org/web/20071022141252/http://www.qsrmagazine.com/articles/news/story.phtml?id=3071 . 22 October 2007 . dead .
43. Web site: Burger King Partners with DreamWorks, Nickelodeon . 3 October 2001 . QSR Magazine . 5 March 2010 . https://web.archive.org/web/20071011120605/http://www.qsrmagazine.com/articles/news/story.phtml?id=3470 . 11 October 2007 . dead .
44. Web site: McD partners with DreamWorks; future ties to Disney uncertain . Cebrzynski . Gregg . 8 August 2005 . Nation's Restaurant News . 5 March 2010 . The nation's No. 2 quick-service chain had been a nonexclusive DreamWork's partner for the two previous "Shrek" films and last fall's popular "Shark Tale" movie. . dead . https://web.archive.org/web/20110909161659/http://findarticles.com/p/articles/mi_m3190/is_32_39/ai_n14892072/ . 9 September 2011 .
45. Web site: Burger King Dangles Shrek Premiums with Kids Meals – collector cards based on motion picture 'Shrek' . 7 May 2001 . Brandweek . 3 March 2010 . dead . https://web.archive.org/web/20111229031558/http://findarticles.com/p/articles/mi_m0BDW/is_19_42/ai_74521261/ . 29 December 2011 .
46. Web site: Burger King Serves Up Ooze . Promo Magazine staff . 10 April 2001 . Promo Magazine . 16 February 2010 . dead . https://web.archive.org/web/20110606175003/http://promomagazine.com/news/marketing_burger_king_serves/ . 6 June 2011 .
47. Web site: Burger King Promotes Dreamworks Film . 3 May 2001 . QSR Magazine . 16 February 2010 . https://web.archive.org/web/20071021220150/http://www.qsrmagazine.com/articles/news/story.phtml?id=3301 . 21 October 2007 . dead .
48. News: Morgan . Richard . 'Soldiers' rating beef may be burger boost . Variety.com . 14 July 1998 . 28 August 2007.
49. Web site: Godzilla Vanilla and More Summer Movies Inspire Big-Scale Promotions . Fuchs . Andreas . 1 May 1998 . Film Journal . BNet..com . 3 . 6 March 2010.
50. Web site: Big in Japan: Burger King Sells Windows 7 Whopper . 23 October 2009 . . 5 March 2010 . https://web.archive.org/web/20110601211344/http://www.foxnews.com/scitech/2009/10/23/big-japan-burger-king-sells-windows-whopper/ . 1 June 2011 . dead .
51. Web site: Nintendo Superstars . Rick . Gamecubical.com . 6 January 2002 . 28 February 2008 .
52. Web site: Burger King Pokémon Promotion #1 from The Sylvan Lane Shoppe . dead . https://web.archive.org/web/20090811055118/http://www.sylvanlaneshoppe.com/BKpromo1.htm . 11 August 2009 .
53. Burger King Offers G.I. Joe Kids Meals . 3 August 2009 . Burger King . 3 March 2010.
54. Web site: Marketers whip up a storm of Indiana Jones tie-ins . Petrecca . Laura . 21 April 2008 . USA Today . 2 March 2010.
55. Web site: Tie-ins: Neutron, Pals Blast Off . 11 February 2002 . Brandweek . Allbusiness.com . 5 March 2010.
56. Web site: Rugrats Crawl into Burger King . 2 November 2000 . QSR Magazine . 2 March 2010 . https://web.archive.org/web/20071022141204/http://www.qsrmagazine.com/articles/news/story.phtml?id=2770 . 22 October 2007 . dead .
57. Paramount/Nickelodeon Partners Go Wild for the June 13th Film Release Of 'Rugrats Go Wild' . Paramount Pictures . 6 March 2010 . dead . https://web.archive.org/web/20120509230937/http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F05-02-2003%2F0001939101&EDATE= . 9 May 2012 .
58. Burger King Corp. Beams up Movie Tie-Ins with Paramount Pictures. . Burger King . 4 May 2009 . 5 March 2010.
59. Web site: Burger King profit rises 23% . Sainz . Adrian . 11 May 2007 . USA Today . Associated Press . 3 March 2010 . In the U.S., the company said its marketing campaigns with "The Simpsons Movie" and "Transformers" drove sales of the Ultimate DoubleWhopper sandwich..
60. Web site: Burger King launches Transformers promo . https://archive.today/20110715135202/http://www.qsrweb.com/article.php?id=14933 . dead . 15 July 2011 . 23 June 2009 . QSR Web . 3 March 2010 .
61. Web site: Burger King 'Transforms' Menu, Packaging for Movie Promo . Straczynski . Stacy . 23 June 2009 . Brandweek . 3 March 2010 . https://web.archive.org/web/20091218075405/http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i656335a4c7770624114e0db02d0f72bb . 18 December 2009 . dead .
62. Web site: The Thornberrys Storm Gathers . Stanley . T.L. . Reyes, Sonia . 7 February 2000 . Brandweek . 6 March 2010 . dead . https://web.archive.org/web/20120604062122/http://findarticles.com/p/articles/mi_m0BDW/is_6_41/ai_59779516/ . 4 June 2012 .
63. Web site: Dosier . Ryan . 5 Good and Bad Things About… Muppets From Space . The Muppet Mindset . 28 December 2014 . 7 May 2014.
64. Spider-Man 2 Already Spinning a Web of Success at Burger King Restaurants . Burger King . 2 July 2004.
65. News: 'Spider-man 2' marketing push to pass first film. https://archive.today/20070823234408/http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1000554441. dead. 23 August 2007. Schiller . Gail . 29 June 2004 . The Hollywood Reporter . 3 March 2010.
66. Web site: Shrek and Donkey's waxy – uh, wacky – ad Dials up winner . Howard . Theresa . 1 August 2004 . USA Today . 3 March 2010.
67. Burger King Restaurants Get in the Swing of Spider-Man 3 . Burger King . 23 May 2007 . 4 March 2010 . Marketers love 'Shrek,' 'Spider-Man' . https://web.archive.org/web/20160130150522/http://www2.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=36519F2A-D671-4EEC-BA86-B0E0AC1297E8 . 30 January 2016 . dead .
68. New Line Cinema Announces Extensive Worldwide Promotional Partnerships In Support of The Golden Compass . 7 November 2007 . New Line Cinema . 3 March 2010.
69. http://www.timewarner.com/corp/newsroom/pr/0,20812,668778,00.html Burger King and New Line Cinema Sign Unprecedented Worldwide Deal to Support Theatrical Launch of 'The Lord of the Rings: The Fellowship of the Ring'
70. News: Adopt a Purr-tender . 27 December 1988 . . 24 . 19 April 2019 . en-US .
71. Web site: Teletubbies Come To Play At Burger King . 1 June 1999 . Point of Purchase Magazine . AllBusiness.com. 2 March 2010.
72. News: Hernandez . Greg . Fast-Food Promotional Wars Heading Into a Furious Summer . 28 December 2014 . Los Angeles Times . 28 May 1999.
73. Web site: Burger King, AOL Fire Up Marketing Deal . Christopher . Saunders . ClickZ . 5 November 2001 . 20 December 2014 . https://web.archive.org/web/20070929084121/http://www.clickz.com/showPage.html?page=916821 . 29 September 2007 . dead .
74. http://www.findarticles.com/p/articles/mi_m0HNN/is_11_20/ai_n15955568 Digital Domain puts Burger King in NFL action
75. Web site: Konami Announces Major Burger King Promotion . César A. . Berardini . TeamBox.com . 5 December 2006 . dead . https://web.archive.org/web/20131105225314/http://news.teamxbox.com/xbox/12377/Konami-Announces-Major-Burger-King-Promotion/ . 5 November 2013 .
76. http://mlbplayers.mlb.com/pa/info/licensing.jsp The Players Choice Group Licensing Program
77. Web site: BK Table Guest . 24 August 2007.
78. http://charlotte.bizjournals.com/charlotte/stories/1997/01/06/daily17.html Earnhardt signs a Whopper
79. http://www.nascar.com/2006/news/headlines/cup/07/05/belliott.mwaltrip.chicagoland/index.html Elliott to drive No. 00 Burger King Car
80. https://web.archive.org/web/20050519005728/http://www.nfl.com/news/story/8477764 Burger King huddles with NFL as sponsor
81. http://jacksonville.bizjournals.com/jacksonville/stories/1997/09/08/story7.html McDonald's revives burger war with Burger King
82. http://www.gamecubicle.com/news-nintendo_superstars_burger_king_bk_meal_toy.htm Nintendo Burger King Promotion
83. Web site: Windows 7: A Whopper of an OS, with a Side of Fries. Davidson. John. 22 October 2009. GamePro. PCWorld. 23 October 2009.
84. http://www.xbox.com/en-US/promotions/burgerking Eat Like a King. Play Like a King
85. Web site: BKGamer.com. 5 June 2015. https://web.archive.org/web/20121102235043/http://www.bkgamer.com/. 2 November 2012. dead.

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