List of 2012 Summer Olympics broadcasters explained
This is a list of Olympic broadcasters of the 2012 Summer Olympics. The games in London, together with the 2012 Summer Paralympics were broadcast around the world, with Olympic Broadcasting Services (OBS), an agency of the International Olympic Committee, serving as the host broadcaster.[1]
The home nation broadcaster was the BBC, which broadcast up to 5,000 hours of the competition and other material using over 27 channels including the red button, SKY, Freeview, Freesat and online.[2] BBC paid £60 million for the rights of the broadcasting.[3]
Broadcasters
NBCUniversal retained the rights in the United States, where they paid 32% higher than the 2008 edition broadcasting fee to International Olympic Committee (IOC), which is US$1.181 billion compared to 2008's US$894 million. USA Today also indicated that the broadcasting fee increased almost 100% over the past four decades.[4] In Australia, Nine Network and Foxtel held the rights to broadcast the event, ending Seven Network's streak of five straight Olympic broadcasts since Barcelona 1992.[5]
Two major cable television networks, ESPN and Eurosport, broadcast the Games in Asia, South America (except Brazil) and Europe. Eurosport broadcast the Games throughout the continent of Europe for 746 millions dollar (with Vancouver 2010),[6] while ESPN fed nine countries in South America and 22 countries in Asia.[7] [8] In some cases, one television station indirectly acquired the rights from IOC, namely CVM TV of Jamaica, which bought the rights from the International Media Content Limited (IMC) which has rights throughout the Caribbean.[9]
The Games also saw two neighbouring regions sharing one television broadcaster apart from pay-TV. China Central Television (CCTV), which is known in Mainland China also provided a feed in Macau. For the first time, South Korea and North Korea shared one television provider, despite the two countries continuing to have diplomatic tensions.[10] [11]
The Games were broadcast in 3D around the world.[12] [13] [14] [15] [16] [17] IOC announced on 6 June 2012 that they would provide the livestream of the Games via YouTube for 64 territories across Asia and Africa.[18]
- Notes
– Consortium formed by Bell Media, V, Rogers Media and Asian Television Network, with the broadcasts occurring on several properties of these companies (i.e.: CTV is owned by Bell Media and it were broadcast the games on FTA English-language television.).
– It is a joint venture of NHK, Fuji Television, TBS TV, TV Asahi, TV Tokyo, NTV, and JAITS. Its functions are the same as the Canada's Olympic Broadcast Media Consortium.
– Coverage on all smartphones across Japan, in cooperation with the Japan Consortium.
– Coverage across Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Paraguay and Uruguay.
– Internet and mobile phone coverage across the Latin America.[139]
– Coverage across Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
– It is a joint venture of Channel 3, TV5, Channel 7, Modernine TV and NBT.See also
Notes and References
- Web site: OBS London (2012) . Olympic Broadcasting Services . 2011-04-01 . dead . https://web.archive.org/web/20100918003722/http://obs.es/obslondon2012.html . 18 September 2010 .
- News: Mosey. Roger. Three dimensions, 5,000 hours, and an audience of billions. 2009-09-10. BBC Sport. 2011-04-17.
- News: Magnay. Jacquelin. London 2012 Olympics: BBC win broadcasting rights for all Games for the next eight years. 2014-05-10. The Telegraph. 2012-07-18.
- News: Martzke. Rudy. NBC keeps rights for Olympic broadcasts through 2012. 2011-04-02. USA Today. 2003-06-06.
- News: Knox. David. Nine and Foxtel win 2012 Olympics rights. 2011-04-01. TV tonight. 2007-10-13.
- http://www.olympic.org/news/ioc-confirms-european-tv-rights-contract/56320 IOC confirms European TV Rights contract
- News: ESPN STAR Sports Gets Telecast Rights For 2012 Olympics . 2011-04-01 . indiaserver.com . 2008-07-22 . dead . https://web.archive.org/web/20100712040724/http://www.india-server.com/news/espn-star-sports-gets-telecast-rights-2425.html . 12 July 2010 .
- News: Glendinning. Matthew. IOC awards broadcast rights in Asia for 2010 & 2012 Olympic Games. 2011-04-02. Sport Business. 2008-07-22.
- News: CVM TV Acquires Exclusive Olympics Broadcast Rights from IMC. 2011-04-02. trackalerts.com. 2011-02-22.
- News: SBS wins Olympic TV broadcast rights 2010-2016 for both Koreas . 2011-04-02 . m&c . 2006-08-02 . dead . https://web.archive.org/web/20111219175425/http://www.monstersandcritics.com/sport/othersport/article_1186179.php/SBS_wins_Olympic_TV_broadcast_rights_2010-2016_for_both_Koreas . 19 December 2011 .
- Web site: Games of the XXX OLYMPIAD - London 2012 - Rights-holding Broadcasters. Olympic.org. 2011-04-02.
- News: Patterson . James . NBC to Broadcast Summer Olympics 2012 in 3D . 2012-03-10 . Good 3D TV . 2012-02-22 . dead . https://web.archive.org/web/20120308032421/http://good3dtv.com/3d-tv/nbc-to-broadcast-summer-olympics-2012-in-3d-though-not-live/ . 8 March 2012 .
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- News: Blight . Tim . Nine to launch 3D channel for Olympic coverage . https://archive.today/20120904214102/http://www.mediaspy.org/report/2012/03/26/nine-to-launch-3d-channel-for-olympic-coverage/ . dead . 2012-09-04 . 2012-03-26 . The Spy Report . 2012-03-26 .
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- Web site: London 2012 Broadcasters. Olympic.org. 2012-07-26.
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- News: New broadcast deals for TyC. 2011-04-01. SportsPro. 2009-11-17.
- News: Asia Satellite Telec : AsiaSat Broadcasts 2012 London Olympic Games across the Asia Pacific in both SD and HD. 2012-07-27. 4-traders. 2012-07-27.
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- News: Sportska televizija uživo prenosi Olimpijske igre iz Londona. 2012-07-26. HOO. 2012-07-26.
- News: Cuba gets broadcast rights for London Olympics. 2011-04-01. Namibian Sun. 2011-01-19. dead. https://archive.today/20120719124601/http://sun.com.na/node/4857. 19 July 2012.
- News: Οι Ολυμπιακοί Αγώνες Λονδίνο 2012 στο ΡΙΚ . 2012-07-22 . PIK . dead . https://archive.today/20120319190751/http://www.cybc.com.cy/sports/index.php?option=com_k2&view=item&id=36:%CE%BF%CE%B9-%CE%BF%CE%BB%CF%85%CE%BC%CF%80%CE%B9%CE%B1%CE%BA%CE%BF%CE%AF-%CE%B1%CE%B3%CF%8E%CE%BD%CE%B5%CF%82-%CE%BB%CE%BF%CE%BD%CE%B4%CE%AF%CE%BD%CE%BF-2012-%CF%83%CF%84%CE%BF-%CF%81%CE%B9%CE%BA&Itemid=50 . 19 March 2012 .
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- News: 24-hour Olympic coverage. 2011-04-02. Marketing Week. 2011-03-30.
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- Web site: London Olympics 2012 from 28 July - 12 August, 2012 . Sky Pacific . 2012-07-27 .
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- News: IOC awards broadcast rights in France for 2014, 2016, 2018 and 2020 Olympic Games to France Télévisions. 2011-07-28. Olympic.org. 2011-07-04.
- News: IOC awards broadcast rights in Germany for 2014 and 2016 Olympic Games . 2011-07-29 . Olympic.org . 2011-07-04 . dead . https://web.archive.org/web/20140223142402/http://www.olympic.org/broadcasting?articleid=133018 . 23 February 2014 .
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