Lisa Lillien Explained

Lisa Lillien
Birth Place:Cedarhurst, New York, U.S.
Years Active:2004–present
Alma Mater:University at Albany, SUNY

Lisa Lillien is an American entrepreneur. She is the creator of the Hungry Girl brand, including email-subscription, cookbooks, low-calorie recipes, and life hacks.[1]

Background

Lillien's roots are in magazines[2] and, more generally, entertainment.[3] She grew up on Long Island and identifies as Jewish ("a nice Jewish girl from Long Island").

She graduated from Lawrence High School in 1983.[4] She does not have a degree in nutrition, but uses the neologism foodologist due to obsession with food.[5] She received a B.A. in communication from University at Albany, SUNY in 1987. Directly from college she became editor-in-chief at Tutti Frutti (teen-fan magazine, Jimmijack Publishing, 1987–1991).[6]

Career

Business

For five years, Lillien was online executive producer for TV Land and director of convergence development at Nickelodeon online. Next she was a producer for new media at Telepictures (Warner Bros.).[7] She quit her job and started the Hungry Girl brand in 2004, with a weekly email (originally Tips and Tricks ... for Hungry Chicks). She has averaged over one million subscribers.[8] The content consists mainly of recipes and life hacks,[9] written in a pink, exclamation-point, LOL style; or as Lillien once put it, "getting excited over silly things [...] When I launched Hungry Girl, I wanted it to be the same...writing style[:] conversational and excited, [like] writing about teen stars, and pop stars...".[10]

Regular advertisers across media have included Weight Watchers, Dreyers light ice cream, and General Mills, later including Green Giant, Quaker, The Laughing Cow cheeses, and Beyond Better Foods.

Media

As a writer, Lillien has had a weekly column on the Weight Watchers website and has written for Redbook magazine. She has appeared on cooking shows like Rachael Ray.

In 2011 and 2012, Triage Entertainment produced 36 episodes of a Hungry Girl program; they aired on Cooking Channel and Food Network. The recipes of the 2012 season remain online.[11]

The Meredith Corporation began a quarterly Hungry Girl magazine in 2018.[12]

Personal life

In 2002, Lillien married writer/producer Dan Schneider. They have a dog named Lolly,[13] and live in Hidden Hills, California.[14]

Books

Notes and References

  1. Web site: Rogers. John . Lisa Lillien of The 'Hungry Girl' Empire Reveals How She Stopped Yo-Yo Dieting For Good . https://web.archive.org/web/20121119112812/http://www.huffingtonpost.com/2012/11/18/lisa-lillien-hungry-girl-_n_2154976.html . dead . November 19, 2012 . . September 3, 2014.
  2. Web site: Back to Her Roots . Carol . Olechowski . UAlbany Magazine . April 14, 2020.
  3. Web site: Noshing with "Hungry Girl" Lisa Lillien | Oregon Jewish Life . Blomquist . Mala . Orjewishlife.com . December 21, 2018 . April 18, 2020.
  4. News: Hungry Girl Offers a Real Take on Diet Foods. Julia. Moskin. The New York Times . July 13, 2010. April 14, 2020.
  5. Web site: Who Is Hungry Girl?. Hungry Girl. September 3, 2014.
  6. Web site: Tutti Frutti November 1991 Luke Perry Centerfold, Pinups: Lisa Lillien: Amazon.com: Books . Amazon . April 18, 2020.
  7. Web site: 'Hungry Girl' and Alumna Lisa Lillien '87 Headlines UAlbany Homecoming and Family Weekend, Oct. 18 - 20 - University at Albany-SUNY. www.albany.edu. April 14, 2020.
  8. Web site: Lisa Lillien is No Nutritionist, Just Hungry for Good Nutrition . Danielle . July 11, 2019 . Diets in Review. June 26, 2020.
  9. Web site: Schwartz . Daylle Deanna . Interview with Hungry Girl's Lisa Lillien . beliefnet . May 8, 2008 . September 3, 2014.
  10. Web site: 'Hungry Girl' Lisa Lillien brings her cooking show to the Food Network . Engel . Meredith . August 12, 2011 . Metro US . April 14, 2020.
  11. Web site: Hungry Girl Episodes. Food Network. April 14, 2020.
  12. Web site: Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design . January 18, 2018 . Welton . Caysey . Folio . April 14, 2020.
  13. Web site: Meet the One Dog You Have to Follow on Facebook: Lolly! . Hogan . Kate . September 18, 2017 . People.com . June 26, 2020.
  14. Web site: Hungry Girl delivers . September 16, 2014 . Lynch . Rene . Los Angeles Times . April 14, 2020.

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