Linx S.A. Explained

Linx S.A.
Type:Public
Industry:Software
Founded:1985
Founder:Nércio Fernandes
Area Served:Brazil
Revenue: R$495.7 million
Net Income: R$68.501 million
Assets: R$1.483 billion
Num Employees:3,000[1]

Linx S.A. is a Brazilian management software company and the largest software house in retail management systems in Latin America.[2] [3] [4] According to the American technology consulting firm IDC, Linx retains 40.2% of the retail management software in Brazil.[5] In 2007, Linx was listed for the 3rd time in the Valor 1000 annual report, which lists the 1000 biggest Brazilian companies.[6] [7] In August 2020, payment processor StoneCo merged with Linx's operations in a deal worth $1.1 billion.

History

Linx was founded in 1985 by São Paulo native, Nércio Fernandes. At age 22, Nércio dropped out of college, leaving his studies in Civil Engineering to invest in his own business in the micro-computing field. He and his partners gave the company its first name: Microserv Comércio & Consultoria Ltda.[8] [9]

A few years after its inauguration, the company was serving small businesses in the regions of Brás and Bom Retiro in São Paulo, when MicroMalhas was created – a software geared towards fashion retail. In 1990, the software was renamed Linx, and later became Linx ERP – the group's flagship software, geared towards different retail segments.[10] Linx Logística, a unit specialized in internal logistics, was created in 2000.[11] With a more complex structure, and with the parallel operation of Linx Sistemas, Linx Logística and Linx Telecom – created to focus on the outsourcing of connectivity and telecommunication options for retail – the creation of a holding company was necessary in order to unify the business units.[12] In 2004, LMI S.A. emerged, and later was renamed Linx S.A.[13]

In 2009, Linx received the contribution of BNDESPar to accomplish acquisitions with the objective of expanding the group's operations.[14]

With the group's expansion, a business division called Linx Prevenção de Perdas was created to minimize losses related to materials, opportunities, time and capital in several of its clients’ market verticals.[15] [16]

Linx relocated in 2011 to a 10-story commercial building in the city of São Paulo.[17] Also in 2011, Linx sealed a partnership and received an investment from General Atlantic – an American private equity fund.[18] [19]

In 2013, Linx adhered to Novo Mercado, a segment of Bovespa that establishes transparency and governance standards through the IPO shares at BM&F.<ref name="Terra Tecnologia">Web site: Empresa de softwares para varejo Linx pede registro para IPO. Terra Tecnologia. May 26, 2016.

In the following year, Linx reached R$331.3 million in gross operational revenue, which represented a 27.9% increase compared to 2013.[20]

At its 30th anniversary, in 2015, the company presented a new brand and positioning with the slogan Software that Drives Retail created by FutureBrand, agency responsible for the campaign.[21] [22]

In August 2020, payment processor StoneCo announced that it will be merging its business with Linx in a transaction worth $1.1 billion.[23]

Mergers and acquisitions

In 2008, Linx acquired Quadrant Informática Ltda. for R$39.9 million.[24]

In 2009, Linx Sistemas bought Formata Data Business, located in Belo Horizonte, MG, CSI Comércio Soluções Inteligentes Ltda. for R$41.1 million, and Intercommerce Retail Software for R$13.6 million.[25] [26] [27]

A year later in 2010, the company also bought CNP Engenharia de Sistemas S.A. for R$16 million, and Dia System Informática Ltda. for R$13.8 million.[28] [29]

In 2011, Linx purchased Custom Business Solutions Ltda., valued at R$4.7 million, Spress Informática S.A. for R$29.8 million and Microvix Software S.A. for R$42.8 million.[30] [31] [32]

In 2012, Linx Sistemas acquired Compacta Informática Ltda. for R$46.2 million.[33] [34] [35]

Also in 2012, the company signed a contract for the transfer of technology with Bitix Consultoria em Tecnologia da Informação Ltda. for R$683,000.[36] [37]

In 2013, Linx Sistemas e Consultoria Ltda. signed a Shares Sale and Purchase Contract with the holders of the entire share capital of Direção Processamento de Dados Ltda. estimated at R$26.5 million. In the same year, the company bought Seller Corp Ltda. for R$10.1 million, Opus Software Comércio e Representações Ltda. for R$9 million, Ionics Informática e Automação Ltda. for R$12 million, and LZT Soluções em Informática Ltda. for R$30.5 million.[38] [39] [40] [41] [42] [43]

In 2014, Linx acquired companies such as Rezende Sistemas Ltda., Net4Biz for R$49.9 million, Big Sistemas for R$38.7 million and Softpharma for R$65 million.[44] [45] [46] [47] [48] [49] [50] In the same year, Linx was part of a joint venture with Cielo. This new company was created to offer an integrated management and payment platform for Brazilian small business owners. In November of the following year, the joint venture was dissolved.[51]

In 2015, Linx acquired NEEMU and Chaordic for R$55.98 million.[52] [53] In November 2016, Linx acquired Intercamp Sistemas e Comércio de Informática S/A for R$28 million. Intercamp was active in the commercialization of software development for gas stations and convenience stores.[54] [55] Its first international acquisition expanded the company into Latin America with the purchase of Argentinian Group Synthesis for $16.3 million in July 2017.[56]

In October 2017, Linx acquired Shopback through its subsidiary Linx Sistemas e Consultoria. Shopback is a platform focused on retention technologies through engagement and customer recapture. It is considered to be the leading company in the Brazilian market.[57] [58] [59] [60] [61] The transaction was worth R$39 million with an additional R$17,56 million depending on the company's financial and operational performance between 2017 and 2019.[57] [58] [59]

Also in the same year, Linx acquired Percycle, technology startup and platform leader in native advertising, for R$13 million. The agreement predicted that the total value of the purchase could reach R$22.73 million in case of reaching financial and operational targets in the 3 years following the purchase.[62] [63]

In March 2018, Linx acquired ITEC Brazil, a company that develops and markets management and automation software for medium and large-sized pharmacies.[64] [65] [66]

The second acquisition of the year occurred in April, when the company acquired the total quotas of Único Sistemas e Consultoria. With the focus on the development of multi-channel management tools and loyalty promotions, this acquisition confirms Linx's investment in systems for relationships between companies and clients.[67] [68]

In January 2020 Linx acquired fintech PinPag for R$135 million in cash, plus an additional R$65 million tied to the achievement of targets by 2022. The fintech was integrated into Linx Pay Hub, Linx's own payments fintech.[69]

In 2020, Linx acquired Neemo for R$17.6 million. Owner of the Delivery App.[70]

Also in 2020, Linx announced the acquisition of Humanus, a provider of payroll management and HCM software to mid-sized companies, as well as Mercadapp, a company specializing in the supermarket sector relating to online sales.

In August 2020, Linx was bought by Brazilian fintech Stone Pagamentos, which made a BRL 6.045 billion takeover offer.[71] Still being negotiated.

Social projects

Instituto Ayrton Senna

In partnership with Instituto Ayrton Senna, Linx supports the implementation of the project called Política de Aprendizagem Escolar – "School Learning Policy" that presents educational solutions directed at literacy, such as Se Liga, and at the acceleration of learning for elementary school students in the city of Recife and surrounding area, such as Acelera.[72] [73] [74]

Movimento Arredondar

Linx closed a partnership with Movimento Arredondar – “Round-It-Up Movement”, allowing commercial establishments that use Linx POS, Linx Microvix and Linx Degust systems to offer their consumers the option to round up the cents in their purchases for donation. All proceeds go to selected social organizations that work in favor of UN’s eight objectives for the millennium.[75] [76]

Junior Achievement

Linx reformulated the program by Junior Achievement called Mini-Company, and created Mini-Company by Linx. Mini-Company by Linx provides sophomore students the opportunity to experience economy and business through the operation of a student-run company. The project includes a digital management tool and a virtual community for students and alumni.[77] [78]

Cultural incentives

In 2012, Linx supported the exhibit entitled São Paulo: um novo olhar sobre a história, which portrayed the city through the history of retail commerce and its influence in the urban transformations of the 19th century. The exhibit was featured at the Sé station in São Paulos's subway for 45 days.[79] [80]

Linx also sponsored the book Vitrinas: História, arte e consumo em São Paulo by Sylvia Demetresco, in 2015, which was sent to all of the company's clients as a holiday gift.[81]

Awards and acknowledgements

2017

2016

2015

2014

2012

2009

External links

Notes and References

  1. Web site: Linx apresenta soluções para franquias na ABF Expo 2015. ABF Expo. May 26, 2016. https://web.archive.org/web/20160817183245/http://www.abfexpo.com.br/imprensa/releases/232-linx. August 17, 2016. dead.
  2. Web site: Linx adquire Compacta e entra no mercado de softwares para food services. Fator Brasil. May 26, 2016.
  3. Web site: Incorporação da CSI e Inter Commerce pelo Grupo Linx é concluída com sucesso. Jornal Brasil. May 26, 2016. https://web.archive.org/web/20160807034709/http://jornalbrasil.com.br/noticia/incorporacao-da-csi-e-inter-commerce-pelo-grupo-linx-e-concluida-com-sucesso.html. August 7, 2016. dead.
  4. Web site: NOVIDADES PELA NETLINX FAZ IPO E JUNTA-SE A QUATRO EMPRESAS DE TI NO SETOR DE NOVO MERCADO DA BOVESPA. Jornal do Empreendedor. May 26, 2016.
  5. Web site: Resusts Center. Linx. October 19, 2017. https://web.archive.org/web/20170921050131/http://ri.linx.com.br/conteudo_pt.asp?idioma=0&conta=28&tipo=51226. September 21, 2017. dead.
  6. Web site: Classified by Sector: TI Telecom. Economico Valor. October 19, 2017.
  7. Web site: Classified by Sector: TI Telecom. Economico Valor. October 19, 2017.
  8. Web site: O fenômeno do varejo. IstoÉ. May 26, 2016.
  9. Web site: Grupo Linx comemora 25 anos de atuação. Fator Brasil. May 26, 2016.
  10. Web site: Linx faz IPO e junta-se a quatro empresas de TI no Novo Mercado da Bovespa. Startupi. May 26, 2016.
  11. Web site: Grupo Linx quer novos canais para BA, MS, PE, AM e PA. Baguete. May 26, 2016.
  12. Web site: Linx: 22 novos clientes no 1º trimestre. Baguete. May 26, 2016.
  13. Web site: Company Overview of Linx S.A.. Bloomberg. May 26, 2016.
  14. Web site: Com o aporte do BNDESPar, Linx parte para aquisições.. Valor. May 26, 2016.
  15. Web site: Grupo Linx cria divisão Prevenção de Perdas. Logweb. May 26, 2016.
  16. Web site: Grupo Linx cria departamento de prevenção a perdas no varejo. IG. May 26, 2016.
  17. Web site: Grupo Linx se muda para um edifício maior em São Paulo. Logweb. May 26, 2016.
  18. Web site: Linx recebe investimento da General Atlantic. Fator Brasil. May 26, 2016.
  19. Web site: Linx Receives Investment from General Atlantic. PR Newswire. May 26, 2016.
  20. Web site: Linx cresce 27% e fatura R$ 331 milhões. Baguete. May 26, 2016.
  21. Web site: Linx revela novo posicionamento. Meio e Mensagem. May 26, 2016.
  22. Web site: Linx lança nova marca corporativa. E-Commerce News. May 26, 2016. https://web.archive.org/web/20160630135627/http://ecommercenews.com.br/noticias/lancamentos/linx-lanca-nova-marca-corporativa. June 30, 2016. dead.
  23. Web site: Buffett-Backed StoneCo to Buy Brazil’s Linx in $1.1 Billion Deal. Bloomberg News. Yahoo! Finance. August 11, 2020. August 12, 2020. Andrade. Vinicius.
  24. Web site: Linx Sistemas e Quadrant anunciam fusão. Fator Brasil. May 26, 2016.
  25. Web site: Depois da Quadrant, Linx compra Formata. Baguete. May 26, 2016.
  26. Web site: Grupo Linx compra a Formata Data Business. Canal Executivo. May 26, 2016.
  27. Web site: Grupo Linx incorpora mais duas empresas de software: CSI e Intercommerce. Logweb. May 26, 2016.
  28. Web site: Linx compra a joinvilense Microvix. Baguete. May 26, 2016.
  29. Web site: Dia System e CNP são adquiridas pelo Grupo Linx. Valor. May 26, 2016.
  30. Web site: Linx anuncia compra da Microvix. Valor. May 26, 2016.
  31. Web site: Linx compra empresa mineira de software. Valor. May 26, 2016.
  32. Web site: Linx anuncia a aquisição da Spress. IC News. May 26, 2016.
  33. Web site: Linx fecha compra da brasileira Compacta. Valor. May 26, 2016.
  34. Linx compra empresa de software para restaurante. Exame. May 26, 2016.
  35. Web site: Empresa bauruense de tecnologia é comprada. JC Net. May 26, 2016.
  36. Web site: Linx compra desenvolvedora de aplicativos para varejistas. TI Inside. May 26, 2016. https://web.archive.org/web/20161106150434/http://convergecom.com.br/tiinside/04/10/2012/linx-compra-desenvolvedora-de-aplicativos-para-varejistas/. November 6, 2016. dead.
  37. Web site: Linx compra desenvolvedora de aplicativos para varejistas. Hi7. May 26, 2016.
  38. Linx compra LZT e ativos da Ionics por R$42,5 mi. Exame. May 26, 2016.
  39. Web site: Linx compra LZT e ativos da Ionics. Extra Globo. May 26, 2016.
  40. Linx compra ativos de software por R$ 36,6 mi após IPO. Exame. May 26, 2016.
  41. Web site: Linx investe R$ 36,6 mi na compra de empresa e ativos. Valor. May 26, 2016.
  42. Web site: Linx compra Opus Software, de varejo de serviços, por R$ 9 milhões. G1. May 26, 2016.
  43. Web site: Linx compra ativos da Opus Software por R$ 9 milhões. UOL Economia. May 26, 2016.
  44. Web site: Linx compra Softpharma por R$ 65 milhões. Extra Globo. May 26, 2016.
  45. Linx adquire desenvolvedora de softwares farmacêuticos. Exame. May 26, 2016.
  46. Web site: Linx compra Rezende e Net4Biz por R$ 49,9 milhões. Infomoney. May 26, 2016. https://web.archive.org/web/20160701094645/http://www.infomoney.com.br/linx/noticia/3354344/linx-compra-rezende-net4biz-por-milhoes. July 1, 2016. dead.
  47. Web site: Linx adquire Rezende Sistemas de olho no setor de postos de combustíveis. IT Forum. May 26, 2016. https://web.archive.org/web/20160808231244/http://itforum365.com.br/noticias/detalhe/49954/linx-adquire-rezende-sistemas-de-olho-no-setor-de-postos-de-combustiveis. August 8, 2016. dead.
  48. Web site: Linx adquire mineira Rezende Sistemas por R$ 49,9 milhões. TI Inside. May 26, 2016. https://web.archive.org/web/20171020005213/http://convergecom.com.br/tiinside/19/05/2014/linx-adquire-rezende-sistemas-e-net4biz-por-r-499-milhoes/. October 20, 2017. dead.
  49. Linx adquire Big Sistemas e expande atuação em farmácias. Exame. May 26, 2016.
  50. Web site: Linx compra Big Sistemas por até R$ 38,7 milhões. Valor. May 26, 2016.
  51. News: Cielo and Linx make joint venture agreement aimed at small retailer. O Globo. October 19, 2017.
  52. Web site: Linx compra startups Chaordic e Neemu. Revista PEGN. May 26, 2016.
  53. Web site: Linx anuncia aquisição da Chaordic e Neemu. E-Commerce News. May 26, 2016. https://web.archive.org/web/20160507161609/http://ecommercenews.com.br/noticias/parcerias-comerciais/linx-anuncia-aquisicao-da-chaordic-e-neemu. May 7, 2016. dead.
  54. Web site: Linx and Cielo give up joint venture to offer small retail solutions. November 18, 2015. Istoe Dinheiro. October 19, 2017.
  55. Web site: Linx and Cielo create joint venture to serve small retail. February 6, 2014. Cibelle Bouças. Economico Valor. October 19, 2017.
  56. Web site: Linx acquires Synthesis group for US $ 16.3 million. Paula Selmi. Economico Valor. October 19, 2017.
  57. News: Linx adquire ShopBack por até R$56,5 mi . https://web.archive.org/web/20171201131734/https://br.reuters.com/article/internetNews/idBRKBN1CN340-OBRIN?sp=true. dead. December 1, 2017. October 18, 2017. Reuters.
  58. Web site: Linx compra empresa de tecnologia Shopback por R$ 39 milhões. October 18, 2017. Valor.
  59. Web site: Linx compra ShopBack. Maurício Renner. October 19, 2017. Baguete.
  60. Web site: Linx expande estratégia digital com aquisição da ShopBack. October 20, 2017. Investimentos e Noticias.
  61. Web site: ShopBack is acquired by Linx for R$39 million in cash. October 19, 2017. Starupi.
  62. Web site: Linx adquire plataforma de anuncios em ecomerce . Terra . March 12, 2018.
  63. Web site: Linx adquire Percycle por 13 milhões . IstoÉ . March 12, 2018.
  64. Web site: Linx compra empresa de softwares para farmácias por R$ 16,4 milhões. Money Times. PT.
  65. Web site: Conselho da Linx aprova aquisição da Itecgyn Informática por até R$25,5 mi. Terra. PT.
  66. Web site: Linx adquire ITEC Brazil. Baguete. PT.
  67. News: Linx compra Único Sistemas e Consultoria por R$ 16 milhões. Valor Econômico. PT.
  68. Web site: Linx compra Único Sistemas e Consultoria em acordo de até R$25 milhões. Diário Comércio Indústria & Serviços. PT. 2018-08-01. https://web.archive.org/web/20180720081014/https://www.dci.com.br/servicos/linx-compra-unico-sistemas-e-consultoria-em-acordo-de-ate-r-25-milh-es-1.695789. 2018-07-20. dead.
  69. Web site: 2020-03-02. 2020-01-31. Paulo. Silva. Inovação Aberta. Linx adquire fintech de meio de pagamento PinPag.
  70. Web site: 2020-02-05. EXAME. Linx anuncia aquisição da empresa Neemo.
  71. Web site: pt-br. Stone compra Linx, empresa especializada em softwares de gestão para o varejo.
  72. Web site: Campanha Escreva Comigo chega ao fim e beneficiará diversos alunos. Instituto Ayrton Senna. May 26, 2016.
  73. Web site: Linx e Instituto Ayrton Senna fazem parceria para ensino público em Recife. EexpoNews. May 26, 2016.
  74. Web site: Linx e Instituto Ayrton Senna fazem parceria para ensino público em Recife. IDG Now. May 26, 2016. https://web.archive.org/web/20160624055434/http://idgnow.com.br/ti-corporativa/2015/07/08/linx-e-instituto-ayrton-senna-fazem-parceria-para-ensino-publico-em-recife/. June 24, 2016. dead.
  75. Web site: Instituto Arredondar incentiva a cultura da microdoação no Brasil. Gife Org. May 26, 2016.
  76. Web site: LINX PROPÕE MICRODOAÇÃO PARA O VAREJO. GBLjeans. May 26, 2016. https://web.archive.org/web/20180306083017/http://gbljeans.com.br/noticias_view.php?cod_noticia=5337. March 6, 2018. dead.
  77. Web site: Linx firma parceria com Junior Achievement para desenvolver a nova versão do Programa Miniempresa. JA Brasil. May 26, 2016. https://web.archive.org/web/20180306083243/http://www.jabrasil.org.br/jars/noticias/linx-firma-parceria-com-junior-achievement-para-desenvolver-a-nova-versao-do-programa-miniempresa. March 6, 2018. dead.
  78. Web site: Concurso Ideias de Negócios - Junior Achievement e Linx divulgam finalistas. Connect Media. May 26, 2016. https://web.archive.org/web/20160810120626/http://www.connectmedia.com.br/index.php?pagina=publicacao.php&idpublicacao=1150. August 10, 2016. dead.
  79. Web site: Dados do Projeto. SALIC. May 26, 2016.
  80. Web site: Beatriz Piccolotto Siqueira Bueno ganha prêmio literário. VitruVius. May 26, 2016.
  81. Web site: SYLVIA DEMETRESCO EM TARDE DE AUTÓGRAFOS. The Book. May 26, 2016.
  82. Web site: Linx wins first place in eight Institutional Investor rankings. September 8, 2017. Daniela Saragiotto. Segs. October 19, 2017.
  83. Web site: Best Supplier by Category. BR Week. October 19, 2017. https://web.archive.org/web/20170921050211/http://brweek.com.br/premio/anteriores/?ano=2017. September 21, 2017. dead.
  84. Web site: Best Retail by Segment. BR Week. October 19, 2017. https://web.archive.org/web/20190109005708/http://brweek.com.br/premio/anteriores/?ano=2016. January 9, 2019. dead.
  85. Web site: Winners and Finalists by Segment. BR Week. October 19, 2017. https://web.archive.org/web/20170921045700/http://brweek.com.br/premio/anteriores/?ano=2015. September 21, 2017. dead.
  86. Web site: PRÊMIO BR WEEK DIVULGA FINALISTAS. https://archive.today/20160607152448/http://www.portalnovarejo.com.br/index.php/brweek/item/12319-premio-br-week-divulga-finalistas. dead. June 7, 2016. Portal no Varejo. May 26, 2016.
  87. Web site: As MELHORES DA DINHEIRO 2015. IstoÉ Dinheiro. May 26, 2016.
  88. Web site: TI lidera lista de PMEs que mais crescem. Baguete. May 26, 2016.
  89. Web site: As melhores empresas de porte médio do Brasil. AdNews. May 26, 2016.
  90. Web site: Melhores 2014. Edição Melhores da Dinheiro 2014. May 26, 2016.
  91. Web site: AS 200 PEQUENAS E MÉDIAS EMPRESAS QUE MAIS CRESCEM NO PAÍS. Edição 53 Exame PME. May 26, 2016. https://web.archive.org/web/20160522200403/http://exame.abril.com.br/revista-exame-pme/recursos/200-pequenas-e-medias-empresas-que-mais-crescem-no-pais.shtml. May 22, 2016. dead.
  92. Web site: Linx Sistemas apresenta soluções inovadoras. Jornal Brasil. May 26, 2016. https://web.archive.org/web/20160807035209/http://jornalbrasil.com.br/noticia/linx-sistemas-apresenta-solucoes-inovadoras.html. August 7, 2016. dead.

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