| Image Alt: | Línglóng magazine cover |
| Category: | Women's magazines |
| Frequency: | Weekly |
| Publisher: | Sanhe Publishing House |
| Founded: | 1931 |
| Firstdate: | 18 March 1931 |
| Finaldate: | 11 August 1937 |
| Country: | China |
| Based: | Shanghai |
| Language: | Chinese |
Ling Long was a Chinese language weekly women's magazine published in Shanghai, China, from 1931 to 1937. It was one of the most popular women's magazine in China during its lifetime.[1]
Ling Long was established in 1931.[2] The first issue appeared on 18 March 1931.[3] [4] The magazine stated its goal as follows: "to promote the exquisite life of women, and encourage lofty entertainment in society."[5]
The publisher of Ling Long was Sanhe Publishing House based in Shanghai.[6] The magazine was financed by Lin Zecang, the head of the company.[5] It was published in pocket-size on a weekly basis every Wednesday.[5] Both men and women served on the editorial board of the magazine.[3] The art editors of the magazine included Lin Zemin, Xu Bingduo, Zhao Baiye, Xu Jinsheng and Ye Qianyu.[6]
Ling Long was consisted of two major section, one for women-related issues and the other for entertainment and cinema.[7] The former section included articles concerning daily lives of women, including cosmetics, house-keeping, Chinese and Hollywood movies and child rearing.[6] The magazine openly discussed the topics related to sex through its authors, who were secondary school students.[6] Several special issues were also published, such as about children and swimming and beach culture.[4] However, from 1934 the magazine adopted a conservative stance.[5] The major reader group were female students.[8]
The magazine folded in 1937 after publishing a total of 298 issues with the last issue dated 11 August 1937.[3] [2] Columbia University digitized 228 of 298 issues of Ling Long,[2] [4] [9] and Heidelberg University contributed some 18 issues.[10]