Lineto Explained

Lineto is a Swiss type foundry founded by Cornel Windlin and Stephan Müller in 1993.^[1] In 1998, Lineto launched a website to distribute their fonts digitally. In 2007, Jürg Lehni joined the venture.^{[2] [3]}

The most well known fonts on Lineto's catalogue include:

• Alpha Headline, designed by Cornel Windlin in 1991, derived from the standard UK car registration plates. Mitsubishi Motors Europe acquired exclusive license for the Alpha Headline fonts for the duration of ten years, expiring December 2012.^[4]
• Simple, designed by Norm (graphic design group) in 2001 and adapted at the request of Ruedi Baur of Intégral Ruedi Baur Paris^[5] to be used as the signage typeface of Cologne Bonn Airport^[6]
• Akkurat, designed by Laurenz Brunner in 2004 (awarded a Swiss Federal Design Award in 2006)^[7] and which proved widely popular^[8]
• LL Circular, designed by Laurenz Brunner in 2005–2013,^[9] used widely in publications, advertisement and branding, for example by Airbnb (for general branding application)^[10] and on the Transport for West Midlands network in the United Kingdom.^[11]
• LL Brown, designed by Aurèle Sack in 2007–2011,^[12] used widely in publications, advertisement and branding, including as above by companies such as Airbnb (for its logo)^[10]
• Replica, designed by Norm in 2008,^[13] used notably for the 2012 rebrand of VH1^[14]
• Unica (typeface), digitised by Christian Mengelt, from the original Team'77, in 2012–2014, based on their 1974-1980 drawings^[15]
• LL Prismaset, a digitisation and elaboration of Rudolf Koch's Prisma (1928–31), designed by James Goggin, Rafael Koch and Mauro Paolozzi (2003–2014).^[16]

External links

• lineto.com

Notes and References

1. Book: Hollis. Richard. Graphic design : a concise history. 2001. Thames & Hudson. London. 978-0500203477. Rev. and expanded. registration.
2. Web site: Lineto.com. lineto.com.
3. Book: Tselentis, Jason. Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography. Rockport Publishers. 2012. 9781610582056. 132.
4. Web site: LINETO.COM. Lehni. Juerg . Cornel . Windlin . Stephan . Mueller . lineto.com. 2018-10-27.
5. Web site: Intégral Ruedi Baur Paris.
6. News: Köln-Bonn Airport. 2013-06-06. Fonts in Use. 2016-10-24.
7. Web site: Swiss Federal Design Awards - Laurenz Brunner. www.swissdesignawards.ch. 2016-10-24.
8. Web site: Design of the Week: Akkurat Design Agenda Phaidon. Phaidon. 2016-10-24.
9. News: LL Circular. Typographica. 2016-10-24.
10. News: Airbnb identity, website, app (2014 redesign). 2014-07-16. Fonts in Use. 2016-10-24.
11. Web site: WM Network Brand Guidelines . WMCA Media Assets . West Midlands Combined Authority . 24 October 2019 . https://web.archive.org/web/20191024093323/https://wmca.assetbank-server.com/assetbank-wmca/action/viewAsset?id=134&index=0&total=1&categoryId=95&categoryTypeId=2&collection=Guidelines&sortAttributeId=0&sortDescending=false . 24 October 2019. live.
12. Web site: LL Brown in use - Fonts In Use. Fonts in Use. 2016-10-24.
13. Web site: Eye Magazine Feature Buying into the Norm cosmos. www.eyemagazine.com. 2016-10-24.
14. Web site: Typedia: Replica. Typedia. typedia.com. 2016-10-26.
15. Web site: Swiss Federal Design Awards - Team'77: Erich Gschwind, André Gürtler, Christian Mengelt. www.swissdesignawards.ch. 2016-10-24.
16. Web site: LINETO.COM. Lehni. Juerg . Cornel . Windlin . Stephan . Mueller . lineto.com. 2018-10-27.