Likee Explained

Likee
Genre:Social-media app[1]
Video editing and sharing[2]
Predecessor:LIKE video[3]
Owner:Bigo (JOYY)[4]
Founded:[5]
Products:Short video social platform[6]
Operating System:Android, iOS-->

Likee (; formerly LIKE) is a short-video creation and sharing app,[7] available for iOS and Android operating systems. It is owned by Singaporean tech firm Likeme Pte. Ltd.,[8] whose parent company is JOYY Inc.[9] The founder of Likee is Jason Hu, entrepreneur from Singapore, who previously worked for JOYY.[10]

The app's capabilities include visual effects, including 4D Magic and Dynamic Stickers, as well as video shooting and editing.[11] [12]

History

Likee was originally known as LIKE until mid-2019, when it was rebranded and redesigned.[13]

As of the second quarter of 2019, Likee's mobile monthly active users had reached 80.7 million.[14]

In 2017, Likee was rated as one of Google Play's Best Entertainment Applications.[15]

Features

The Likee mobile app allows users to easily create and edit videos using a variety of augmented reality effects.[16]

Privacy concerns

Likee has been criticized for privacy and inappropriate content.[17] [18] [19]

In response to privacy concerns, LIKEME Pte. Ltd. added parental control features in 2019,[20] allowing parents and guardians of Likee users to remotely control or restrict access to the app's content.[21] However, watchdog groups have described the parental controls as "ineffective".[18]

In June 2020, the Government of India banned Likee along with 58 other apps that were ultimately owned by Chinese companies such as TikTok, citing data and privacy issues, and added that it was a threat to the sovereignty and security of the country.[22] Border tensions in 2020 between India and China and subsequent deterioration of relations instigated the ban.[23] [24]

See also

Notes and References

  1. Web site: TikTok becomes the top downloaded social media app on App Store in July, fails to beat Facebook overall . 19 August 2019. . https://web.archive.org/web/20190828023341/https://www.bgr.in/news/tiktok-becomes-the-top-downloaded-social-media-app-on-app-store-in-july-fails-to-beat-facebook-overall/ . 28 August 2019 . dead.
  2. Web site: What are deepfake videos?. Paul Barnwell. 8 Sep 2019. Pocono Record.
  3. Web site: How social media can leverage the festive season after Festival Sales. 11 Oct 2019. Deccan Chronicle.
  4. Web site: Likee to support underprivileged talented youth with "Likeedreams" initiative. 17 Sep 2019. Deccan Chronicle.
  5. Web site: Likee to complete 2 years of successful journey in India. 26 Jul 2019. International Business Times.
  6. Web site: YY to Announce Second Quarter 2019 Financial Results on August 13, 2019. 5 August 2019. The New York Times.
  7. News: What parents need to teach kids about deepfake videos. Paul Barnwell. 11 September 2019. The Washington Post.
  8. News: Video app TikTok's India download ban worries wider tech industry. April 17, 2019. Reuters. en-UK.
  9. Web site: Singapore-based Likee, led by a former factory worker, is gaining ground on TikTok. 2020-06-30. sg.news.yahoo.com. en-SG. 3 July 2020. https://web.archive.org/web/20200703123823/https://sg.news.yahoo.com/singapore-based-likee-led-former-124305647.html. dead.
  10. Web site: 2020-04-18. Singapore-based TikTok challenger Likee gains ground in short video market. 2020-06-30. South China Morning Post. en.
  11. Web site: Likee creates Guinness World Record for its Independence Day campaign. 24 August 2019. Dainik Jagran.
  12. Web site: Spread joy this Diwali with Likee's Diwali challenge, personalised stickers. 21 Oct 2019. The Asian Age.
  13. Web site: Popular video platform LIKE gets rebranded as Likee to improve user experience . Hindustan Times . 12 June 2018 . HT Media Limited . 23 April 2020.
  14. Web site: YY Inc.: Bear Case Now Obsolete. 18 Aug 2019. Seeking Alpha.
  15. Web site: Best of 2017 - Android Apps on Google Play. Play Store. en-US.
  16. Web site: LIKE App's Shaping Magic Debuts Globally, Giv... . Taiwan. News. Taiwan News. 12 June 2018 .
  17. Web site: Kids app labelled 'paedophile's paradise' by experts . . . subscription . 29 October 2019.
  18. Web site: Dossetto . Grant . Children At Risk On New App . . 24 October 2022 . en . 22 July 2022.
  19. News: Martin . Brandon . Oklahoma County Sheriff's Office gives warning about dangerous apps . 24 October 2022 . . 12 February 2020 . en.
  20. Web site: Child predators target next-gen social media. Sally Rawsthorne. 20 October 2019. The Sydney Morning Herald.
  21. Web site: Likee's New Parental Controls Feature Empower Parents To Filter Content Exposure. 30 September 2019. Businessworld.
  22. Rahul Shrivastava . June 30, 2020 . TikTok, Shareit, UC Browser among 59 Chinese apps banned by India as border tensions simmer in Ladakh. 2020-07-21. India Today. en.
  23. News: India bans 59 Chinese apps including TikTok, WeChat, Helo . 24 October 2022 . . subscription . 29 July 2020.
  24. News: Full list of 59 Chinese apps banned by Indian govt . . June 29, 2020.

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