Life in Technicolor II explained

Life in Technicolor II
Cover:Life in Technicolor II.jpg
Type:single
Artist:Coldplay
Ep:Prospekt's March
B-Side:
  • "Life in Technicolor II" (live @ The O2, London)
  • "The Goldrush"
Recorded:2008
Genre:
Length:
  • (EP version)
  • (radio edit)
Label:Parlophone
Producer:
Prev Title:Lost!
Prev Year:2008
Next Title:Strawberry Swing
Next Year:2009
Life in Technicolor
Type:instrumental
Artist:Coldplay
Album:Viva la Vida or Death and All His Friends
Genre:
Label:

"Life in Technicolor II" (stylised as "Life in Technicolor ii") is a song by British rock band Coldplay released as the first single from the Prospekt's March EP.[1] It is the full-vocal version of the instrumental track "Life in Technicolor", from the band's fourth studio album, Viva la Vida or Death and All His Friends.[2] The songs starts with a loop consisting of a santoor accompanied by tabla-like percussion. The loop is then repeated through the verses and part of the chorus.

A promotional CD single was released in December 2008 while the 7-inch vinyl and digital download came out on 2 February 2009.[3] [4] While the promotional CD includes two different edits of the song ("Radio edit" & "Prospekt's March Version"), the vinyl includes a previously unreleased and unheard track called "The Goldrush", one of the few Coldplay songs featuring lead vocals by drummer Will Champion.[5] The track was nominated for Best Rock Performance by a Duo or Group with Vocal and Best Music Video at the 52nd Annual Grammy Awards.[6]

Music video

The music video premiered on 20 January 2009 on 4Music and Channel 4.[7] The director of this video is Dougal Wilson.[8] It starts out with a group of children sitting and awaiting a traditional Punch and Judy puppet show in the Aldenham War Memorial Hall. Suddenly, the band appears as puppets "onstage" and begins performing the song, which confuses and somewhat unsettles the children and the adults in the room. A girl in the audience recognizes the band members as she looks back and forth between them and the cover of a book she is holding, which is a fictional "unofficial biography" of Coldplay called Playin' It Cool. The puppet show becomes increasingly extravagant as the video goes on, eventually featuring pyrotechnics, frontman Chris Martin crowd surfing over the children, and Punch and Judy performing motorcycle stunts across the stage. Finally, after finishing the song, the puppet band members board a miniature helicopter and after taking off, drummer Will Champion tosses his drumsticks to the girl in the audience before the helicopter crashes through a window as they fly away. The girl looks down at the tiny drumsticks in her hands and smiles. James Clarkson and Coldplay's fifth member, Phil Harvey, can be seen in the video.[9]

Reception

The video was nominated for Best Art Direction in a Video and Best Visual Effects in a Video categories at the UK Music Video Awards 2009,[10] and for Best Music Video at the 52nd Annual Grammy Awards. Pitchfork included the track on their unranked "Top Music Videos of 2009" list.[11] In the same year, NPO Radio 2 ranked the song at number 418 on their annual Top 2000.[12]

In popular culture

The short instrumental version of this song (released on Viva la Vida) can be heard as the film ends during a scene with Ben Stiller and Amy Adams. It was also used on Sky Sports' "Ford Super Sunday" coverage during the 2008/2009 as well as "Match of the Day" during the same season. This version was used at the beginning of the Great Yarmouth (UK) Hippodrome Circus show 2009. NFL Network also used it for their coverage of the 2009 NFL Scouting Combine and also for their coverage of the 2009 NFL draft.The song was also played during the opening montage of the 2009 ESPY Awards. The instrumental version of the song is used in London Eye's pre-flight 4D Experience show. A portion of the instrumental version is also used in Apple Inc.'s introduction of the 2008 MacBook Air, as well as the introduction of the Late 08 MacBook.[13] The song was also used in a promotional on Public Broadcasting Service (PBS) for PBS's primary programming. Life in Technicolor II was used in an advertisement for Wimbledon 2013 on ESPN.

Personnel

Charts

Weekly charts

Weekly chart performance for "Life in Technicolor II"!Chart (2008–2009)!Peak
position
Iceland (RÚV)[14] 5
Mexico Ingles Airplay[15] 5

Year-end charts

Year-end chart performance for "Life in Technicolor II"!Chart (2009)!Position
Netherlands (Dutch Top 40)[16] 71

Release history

Release history for "Life in Technicolor II"! Country! Date! Format
United KingdomDecember 2008Promotional CD
United Kingdom20 January 2009Music video (airplay)
Various20 January 2009Music video (YouTube streaming)
United Kingdom, the Netherlands30 January 2009Digital download
United Kingdom2 February 20097" vinyl

Notes and References

  1. Web site: Capitol International . 2008-11-23 . dead . https://web.archive.org/web/20110929123432/http://www.emimusic.co.uk/capitolinternational/index.html?artist=1 . 29 September 2011 .
  2. Web site: Coldplay: 'Life In Technicolor ii'. Fletcher. Alex. Digitalspy.com. 24 January 2009 . 20 February 2010.
  3. Web site: "Life in Technicolor ii" promotional single information. Coldplaying.com. 27 February 2010.
  4. Web site: News: Life In Technicolor ii to be single. Coldplay.com. 20 February 2010. https://web.archive.org/web/20120213004018/http://www.coldplay.com/newsdetail.php?id=262. 13 February 2012. dead.
  5. Web site: B-side of the Week: Coldplay's 'Goldrush'. Balls. David. Digitalspy.com. 30 January 2009 . 20 February 2010.
  6. Web site: The 52nd Annual Grammy Awards Nominees List. dead. Grammy.com. 27 February 2010. https://web.archive.org/web/20100927173921/http://www2.grammy.com/GRAMMY_AWARDS/52ND_SHOW/list.aspx. 27 September 2010.
  7. Web site: News: Sneak preview of the "Life In Technicolor ii" video. Coldplay.com. 27 February 2010. https://web.archive.org/web/20100112234114/http://www.coldplay.com/newsdetail.php?id=266. 12 January 2010. dead.
  8. Book: July 31, 2020 . British Music Videos 1966 - 2016: Genre, Authenticity and Art. . 21 . 9781474435338.
  9. Web site: Light . David . A view to a chill . Khaleej Times.
  10. Web site: UK Music Video Awards 2009 – the Technical Achievement Award nominations in full . Knight . David . 30 September 2009 . Promo News . 2009-09-30 . dead . https://archive.today/20120703163032/http://www.promonews.tv/2009/09/30/uk-music-video-awards-2009-%E2%80%93-the-technical-achievement-award-nominations-in-full/ . 3 July 2012 .
  11. Web site: The Top Music Videos of 2009 . 2021-05-25 . Pitchfork . en.
  12. Web site: 31 December 2023 . Top 2000 – Jaar 2009 . Top 2000 – Year 2009 . live . https://archive.today/20240112183947/https://www.nporadio2.nl/top2000?search=Coldplay&hash=&edition=top-2000-van-2009-12-25 . 12 January 2024 . 12 January 2024 . NPO Radio 2 . nl.
  13. Web site: MacBook Late 08 - YouTube. YouTube.com . 19 October 2008.
  14. Web site: Coldplay Chart History. RÚV. 7 March 2016 . 19 June 2017.
  15. Coldplay Chart History (Mexico Ingles Airplay) . . 24 May 2021.
  16. Web site: Top 100-Jaaroverzicht van 2009. Dutch Top 40. 19 April 2020.