Life's Too Good Explained

Life's Too Good
Type:studio
Artist:the Sugarcubes
Cover:The Sugarcubes - Life's Too Good.png
Released:25 April 1988
Genre:Post-punk[1]
Length:33:05
Next Title:Here Today, Tomorrow Next Week!
Next Year:1989

Life's Too Good is the debut studio album by Icelandic alternative rock group the Sugarcubes. It was released April 25, 1988[2] by One Little Indian in the UK and Europe and in May 1988 by Elektra Records in the US. The album was an unexpected success and brought international attention for the band, especially to lead singer Björk, who would launch a successful solo career in 1993.

Consisting of veterans of Reykjavík's early 1980s rock culture, the band took elements of the post-punk sound that characterised the scene, intending to create a humorous take on pop music's optimism, which is reflected in the album's title. Despite never having intended to be taken seriously, and because of the success of their debut and their contractual obligations, the Sugarcubes went on to release two further studio albums.

Release

The lead single "Birthday" was released on Derek Birkett's One Little Indian Records in August 1987.[3] After influential magazine NME declared it "Single of the Week", the Sugarcubes, especially lead singer Björk, unexpectedly got the attention of the British music press.[3] Across the following months, the band reluctantly appeared on the covers of the United Kingdom's most prominent pop magazines[3] and experienced "massive hype" which generated a wave of interest from the press and the public.[4] Despite offers by major labels like Warner Bros. and PolyGram, none of these labels were willing to give the Sugarcubes complete creative control, so the band decided to record the album themselves and release it on One Little Indian.[5] Life's Too Good was finally released in April 1988. "Coldsweat" and "Deus" were issued as singles prior to the album's release in January and April 1988 respectively, while the Jesus and Mary Chain's remix of "Birthday" (subtitled the "Christmas Mix") was released as a single in August 1988. "Motorcrash" followed as the album's final single in November 1988.

While recording Life's Too Good, the Sugarcubes had befriended Howard Thompson, who worked in Elektra Records' A&R division; he orchestrated a licensing deal and the album was released in the United States.[6] "Birthday" proved to be very successful on American college radio, before crossing over to mainstream radio.[6] To the band's frustration, the American media also focused on Björk.[6] At the end of 1988, the Sugarcubes undertook an American tour, which evolved into an international tour catapulted by the album's growing sales.[7]

Paul White of Me Company designed the artwork for Life's Too Good.[8] The figures depicted in the artwork are derivations of a signature he had which consisted of a character "made up of just a face, legs and a [penis]."[8] White stuck to using flat-color backgrounds; this discipline was born out of the need to keep printing costs as low as possible, and had previously been followed for the sleeve designs of the "Birthday" and "Coldsweat" singles.[8] The album was issued in various color schemes, including green, yellow, blue and pink.[8]

Critical reception

Life's Too Good was released to largely positive reviews,[9] receiving acclaim from the British and American press. In his review for NME, Steven Wells gave the album an unconventional score of fifty out of ten, awarding ten points each for "cheekiness", "naughtiness", "sexiness", "silliness" and "scariness". Nancy Culp of Record Mirror said that while the Sugarcubes' music is not particularly innovative, "their approach is fresh and their energy indisputable." Los Angeles Times critic Robert Hilburn commented that "Life's Too Good has the feel of an impact album: one of those rare debuts—like the first X or Talking Heads albums—that not only influence the creative underground but stretch the overall boundaries of rock." John Dougan praised Björk's vocals and the album's "strong" songs in a retrospective review for AllMusic, and considered that the album "lived up to all the advance hype."

Less impressed was Robert Christgau from The Village Voice, who wrote that the band's "sense of mischief isn't just playful—it's experimental and a little wicked. It's also so imperfectly realized that you have to infer it out from underneath their breathy swoops, willful shifts and starts, and translated lyrics—so imperfectly realized that most of their fans, critics included, barely notice it."

Legacy

Life's Too Good is credited as the first Icelandic album "of its breed" to have a worldwide impact.[9] In 2014, Treble wrote that the album "[generated] a larger interest towards the country’s popular and alternative music scenes alike."[10] The album is considered a definite influence on all subsequent Icelandic popular music, and on international acts such as Savages and Florence and the Machine.[10] Since its release, Life's Too Good has generated a dedicated following, and is nowadays cited as an important cult classic.[11] The album helped in regarding the Sugarcubes as "the biggest rock band to emerge from Iceland."[12] "Coldsweat" was covered by the industrial rock band Diatribe on the 1993 album .

Accolades

Accolades for Life's Too Good!Publication!Country!Accolade!Year!Rank
BestFranceAlbums of the Year198810
Christophe Brault Top 20 Albums by Year 1964–2004200615
Gilles Verlant300+ Best Albums in the History of Rock2013
Musik Express/SoundsGermanyAlbums of the Year198813
RoRoRo Rock-Lexicon Most Recommended Albums2003
OOR NetherlandsAlbums of the Year198824
Rock de Lux Spain19
Melody Maker United KingdomAlbums of the Year[13] 2
NMEAlbums of the Year[14] 13
Q Albums of the Year
Sounds 11
Robert DimeryUnited States1001 Albums You Must Hear Before You Die[15] 2005
KCPRTop 100 Records from the 80s200235
TrebleThe Best Albums of the 80s, by Year[16] 20065
The Village VoiceAlbums of the Year198835
(*) designates lists that are unordered.

Personnel

Credits adapted from the liner notes of Life's Too Good.[17]

The Sugarcubes

Additional personnel

Charts

Chart performance for Life's Too Good!Chart (1988)!Peak
position
Australian Albums Chart[18] 64
UK Albums Chart[19] 14
UK Indie Albums Chart[20] 1
US Billboard 200[21] 54

Sales

Sales for Life's Too Good
RegionSales
United States500,000[22]
Worldwide1,000,000

External links

Notes and References

  1. Web site: Mackay. Emily. 25 Years On: Life's Too Good By The Sugarcubes. The Quietus. 29 October 2013. 9 December 2016.
  2. Dalton . David . Advertisement . Music Week . 23 April 1988 . 3 . 16 January 2024 . Spotlight Publications, Ltd. . London, England, U.K. . English . 0265-1548 . http://web.archive.org/web/20210309075042/https://www.worldradiohistory.com/UK/Music-Week/1988/MW-1988-04-23.pdf . 9 March 2021 . "Released 25th April".
  3. Pytlik, 2003. p.38
  4. Pytlik, 2003. p.39
  5. Pytlik, 2003. p.40
  6. Pytlik, 2003. p.42
  7. Pytlik, 2003. p.44
  8. Book: Bucher, Stefan. 1 February 2006. All Access: The Making of Thirty Extraordinary Graphic Designers. registration. Rockport Publishers. 52–53. 1592532772.
  9. Pytlik, 2003. p.41
  10. Web site: 10 Essential Iceland albums. Blyweiss. Adam. Bossenger. Alex. Grotepas. Nicole. Speranza. Greg. Terich. Jeff. 5 June 2014. Treble. Treble Media. 27 March 2016.
  11. News: From Fugazi to Madvillain: the Best Cult Albums of All Time. Butler. Will. 9 September 2015. Gigwise. 27 March 2016.
  12. Web site: Björk Biography. https://web.archive.org/web/20110707111540/http://www.rollingstone.com/music/artists/bjork/biography. dead. 7 July 2011. Rolling Stone. Wenner Media LLC. 14 April 2016.
  13. News: Albums of the Year . 7 June 2024 . Melody Maker . December 24/31 . 1988 . 56.
  14. Web site: NME's best albums and tracks of 1988 . NME . 7 June 2024 . 10 October 2016.
  15. Book: Robert Dimery. Michael Lydon. 1001 Albums You Must Hear Before You Die: Revised and Updated Edition. 7 February 2006. Universe. 0-7893-1371-5.
  16. Web site: Treble's Best Albums of the '80s: Part Two . Treble . 7 June 2024 . 11 September 2006.
  17. Life's Too Good. The Sugarcubes. The Sugarcubes. 1988. One Little Indian Records.
  18. Web site: Chartifacts – Week Ending 1 March 1992 Issue No.109 (from The ARIA Report Issue No. 109). ARIA. 2022-08-18.
  19. Web site: Official Charts > Sugarcubes. The Official UK Charts Company. 2016-04-16.
  20. Web site: https://web.archive.org/web/20090720125236/http://www.cherryred.co.uk/books/indiehits/s.htm. 2009-07-20. Indie Hits "S". Cherry Red Records. 2009-04-05.
  21. The Sugarcubes - Chart history. Billboard. 2017-03-14.
  22. Marketing The Music - Sugarcubes. Music & Media. 21. Robert. Tilli. February 8, 1992. February 17, 2023.