Libelle (Belgian magazine) explained

Libelle
Frequency:Weekly
Company:Roularta Media Group
Country:Belgium
Based:Mechelen
Language:Dutch
Website:Libelle

Libelle (Dutch: Dragonfly) is a Flemish weekly lifestyle and women's magazine based in Mechelen, Belgium. The magazine is the spin-off the magazine with the same name, Libelle, published in the Netherlands.

History and profile

Libelle was started as a spin-off of the Dutch magazine with the same name in 1938.[1] The parent brand of Libelle is published in the Netherlands.[2] Each magazine has an independent editorial board.[2]

Mediaxis sold both Libelle and its sister publication Femmes d'Aujourd'hui to the Finnish media company Sanoma in 2001.[3] Then Libelle was published by Sanoma Magazines Belgium on a weekly basis.[4] [5] The Roularta Media Group acquired Libelle, Femmes d'Aujourd'hui and other women's title Gael in June 2018.[3] [6]

Libelle was the first Flemish women's magazine.[7] It was also the first Belgian women's magazine, which did not heavily cover romantic serial novels.[8] The publication of the magazine stopped during World War II, and it was relaunched as a weekly in November 1945.[1] [9] Libelle offers articles about home, recipes and fashion.[10] The magazine had its headquarters in Antwerp[9] before moving to Mechelen.[11]

In 1970 Libelle merged with another Flemish women's magazine, Rosita.[1] [8] The magazine has had a conservative stance since then.[1] In 1990 it merged with another magazine, Het Rijk der Vrouw.[1] [8] Libelle has its own clothing collection which is sold in cooperating stores.[1] In 2004 the website of the magazine was started.[1]

Libelle is the recipient of the 2003 Zorra Public Award for its woman-friendly commercial.[7] The magazine also awarded the 2004 silver EFFIE prize.[7]

Circulation

In 2000 Libelle sold 214,700 copies.[12] During the period of 2006-2007 it was the best-selling women's magazine in Belgium selling 267,000 copies.[13] The circulation of the magazine was 226,161 copies in 2010 and 223,476 copies in 2011.[14] It fell to 214,333 copies in 2012[14] and to 212,251 copies in 2013.[15]

See also

Notes and References

  1. Maaike Van de Voorde. 'Super creams for young eyes': Women's magazines' hybrid approach to journalism. Hybridity and the News Hybrid Forms of Journalism in the 21st Century. December 2014. 222–242 .
  2. Book: Dirk Geeraerts. Stefan Grondelaers. Peter Bakema. The Structure of Lexical Variation: Meaning, Naming, and Context. Mouton de Gruyter. 1994. 978-3-11-014387-4. 20. Berlin; New York.
  3. Book: 72. Clarissa Colangelo. The Belgian Photonovel, 1954-1985: An Introduction. 2023. Leuven University Press. Leuven. 978-94-6166-511-9.
  4. Web site: Sanoma Magazines Belgium. Bloomberg Business. 1 May 2015.
  5. News: Marek Miller. Sanoma Media Belgium fast tracks product development with innovation accelerator programme. 1 May 2015. INMA. 15 October 2013.
  6. Web site: Roularta receives approval from Belgian Competition Authority and completes acquisition of Sanoma brands. Roularta. 29 June 2018. 1 October 2023.
  7. Book: Petra Broomans. Ester Jiresch. The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. https://books.google.com/books?id=vTyuDYUzXngC&pg=PA81. 2011. 81. Groningen. Barkhuis. 978-94-91431-06-7. Štepanka Kotrla. The color of female choice. Czech and Flemish women's magazines as cultural patchworks.
  8. Katia Segers. Joke Bauwens. Nele Van Den Cruyce. Reflections of a Child. Depicting Healthy Childhood in the 1940s and 1960s. Revue belge de philologie et d'histoire. 2009. 87. 3–4. 759–774. 10.3406/rbph.2009.7703.
  9. Web site: Libelle factsheet. Publicitas. 1 May 2015.
  10. Web site: Sanoma builds new audiovisual platform for the Libelle brand. Sanoma. 1 May 2015. 19 February 2013.
  11. Web site: Magazines membres. The Ppress. 5 May 2015. 13 July 2014. https://web.archive.org/web/20140713081358/http://theppress.be/febelmag/fr/Magazines-membres-52/Libelle-140/.
  12. Book: Helmut Gaus. Why Yesterday Tells of Tomorrow: How the Long Waves of the Economy Help Us Determine Tomorrow's Trends. 2001. Garant. 978-90-441-1205-4. 77. Antwerp.
  13. Web site: Anne Austin. et al.. Western Europe Market and Media Fact. Zenith Optimedia. dead. 2008. 1 May 2015. 5 February 2015. https://web.archive.org/web/20150205131709/http://conan.lib.muohio.edu/ebooks/Western_Europe_Market_MediaFact_2008/Western%20Europe%20Market%20%26%20MediaFact%202008.pdf.
  14. Web site: Top 50 Magazines. 30 April 2014. IFABC. 1 May 2015.
  15. Web site: Belgium: Magazine market. Il Sole 24 Ore. 1 May 2015. dead. https://web.archive.org/web/20141129144957/http://system24.ilsole24ore.com/media/180862/mercatobelgamagazines.pdf. 29 November 2014.

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