Brent Rivera Explained

Brent Rivera
Birth Name:Brent Austin Rivera
Birth Date:9 January 1998
Birth Place:Huntington Beach, California, U.S.
Education:Huntington Beach High School
Channel Display Name:Brent Rivera
Channel Direct Url:MrBrent98
Years Active:2009–present
Subscribers:32.5 million
Views:8.9 billion
Stats Update:August 16, 2024
Silver Button:yes
Gold Button:yes
Gold Year:2015
Diamond Button:yes
Diamond Year:2019

Brent Austin Rivera (born January 9, 1998) is an American internet personality and actor who first gained popularity on the now-defunct video hosting service Vine. He has large followings on Instagram, TikTok, and YouTube.

Biography

Brent Austin Rivera[1] was born on January 9, 1998.[2] [3] He has Mexican and Italian ancestry, and is from Huntington Beach, California, where he still lives. Rivera's younger sister, Lexi,[4] is also an influencer and appeared with him in the web series Brobot. He also has two older brothers.

Rivera was interested in acting and auditioned for commercials and TV shows in seventh grade. He did not want to be under a producer's oversight, so he started posting on social media platforms such as Instagram, Snapchat and the now-defunct Vine in his early teens. Rivera became a prominent Vine star.[5] He also found a sizable fanbase on Instagram, where his conventionally attractive, teen idollike features and pinup haircut helped him gain 600 thousand followers by 2015. One simple selfie earned him 68 thousand likes; academic Alice Marwick wrote that since "Rivera looks like a celebrity, [...] on Instagram, he is treated as one."[6] Because he lives close to Los Angeles, Rivera was able to attend high school and work meetings, something many teenage influencers could not do.[7]

Rivera's father, John, did not pay much attention to the time his son spent on social media until one day when they attended a local hockey game. They were sitting on the bleachers when another parent came up to Rivera and asked him, "Are you Brent?", before asking him to look up at her daughters. The girls started screaming. John stared, bewildered.

Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month. His business partner is Matt Levine, who is also his manager. Their goal is to tap into media monetization and become "a Disney Channel for the digital generation."[8] [9] He also has a clothing line called Relatable[8] [10] and started a pop culture-centric podcast called So Relatable in 2021.[11] In 2015, he participated in Coca-Cola's #MakeItHappy campaign and worked with Hollister Co. in 2019 on their anti-bullying campaign.[12]

Filmography

Web roles

YearTitleRoleNetworkNotes
2017Alexander IRLAlexanderYouTube RedAlso producer[13] [14]
2018BrobotGilBrat5 episodes[15]
2018–2019Light as a FeatherIssac SalcedoHuluMain role; 2 seasons[16]
2019Brent Rivera's Dream VacationHimselfAwesomenessTV7 episodes[17]

Television

class="wikitable sortable plainrowheaders"
YearTitleRoleNetworkNotes
2020Group ChatHimselfNickelodeon1 episode (season 1); Main role (season 2)[18]

Awards and nominations

YearAwardCategoryResult
20152015 MTV Music AwardsBest Dressed[19]
20192019 Teen Choice AwardsChoice Male Web Star[20]
9th Streamy AwardsBest in Lifestyle[21]
202010th Streamy AwardsJuanpa Zurita's Creator Honor Award[22]
202111th Streamy AwardsCreator Of The Year[23]
Lifestyle

Notes and References

  1. Brent Rivera Answers the Web's Most Searched Questions . July 15, 2019 . Rivera . Brent . Video . en . . August 9, 2023.
  2. Web site: Rullo . Sam . January 9, 2014 . Meet Brent Rivera, The Internet's Favorite 16-Year-Old You've Never Heard Of . live . https://web.archive.org/web/20190621215056/https://www.bustle.com/articles/12237-meet-brent-rivera-the-internets-favorite-16-year-old-youve-never-heard-of . June 21, 2019 . June 21, 2019 . Bustle.
  3. 1083053743258578944 . BrentRivera . it's my birthday today . Brent . Rivera . January 9, 2019 . January 6, 2020.
  4. Web site: Chubb . Hannah . September 24, 2020 . Brent and Lexi Rivera Spill Sibling Secrets in PEOPLE's New YouTube Series . April 6, 2024 . People.
  5. Book: Cunningham . Stuart . Stuart Cunningham . Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley . Craig . David . 2019 . . 978-1-4798-9028-6 . Postmillennial Pop . 82, 88, 110111.
  6. Marwick . Alice E. . Alice Marwick . January 1, 2015 . Instafame: Luxury Selfies in the Attention Economy . . 27 . 1 . 155–156 . 10.1215/08992363-2798379 . 0899-2363.
  7. Web site: Lorenz . Taylor . Taylor Lorenz . January 17, 2018 . Raising a social-media star . limited . September 4, 2022 . .
  8. Web site: Inside YouTube star Brent Rivera's content company, which created a superhero for TikTok and wants to become the next Disney Channel . Whateley . Dan . March 10, 2020 . . subscription . live . https://archive.today/20200311211508/https://www.businessinsider.com/youtuber-brent-rivera-amp-studios-scouting-talent-tiktok-superhero-2020-3 . March 11, 2020 . April 24, 2020 .
  9. Web site: The top 19 talent managers and agents for TikTok influencers who are helping build the careers of a new generation of digital stars . Whateley . Dan . Perelli . Amanda . April 24, 2020 . . subscription . live . https://archive.today/20200414214717/https://www.businessinsider.com/top-talent-agents-and-managers-for-tiktok-influencers-creators-list-2020-4 . April 14, 2020 . April 24, 2020 .
  10. Web site: VIPAccessEXCLUSIVE: Brent Rivera Talks About His Exciting, Upcoming Projects And His Dream Way To Get Slimed In His Interview With AlexisJoyVIPAccess At The 2022 Nickelodeon Kids' Choice Awards!. Joy. Alexis. April 17, 2022. Alexis Joy VIP Access. September 4, 2022.
  11. Web site: Brent Rivera, Ben Azelart Launch Podcasts Alongside Their 'Amp' Content Studio. Weiss. Geoff. March 24, 2021. TubeFilter. September 4, 2022.
  12. Web site: Underwood. Khalea. September 30, 2016. YouTube Sensation Brent Rivera Is Hollister's Secret Weapon for Anti-Bullying Campaign. live. https://web.archive.org/web/20190621190844/https://www.usmagazine.com/stylish/news/youtuber-brent-rivera-fronts-hollisters-bullying-campaign-w442726/. June 21, 2019. June 21, 2019. Us Weekly.
  13. Web site: YouTuber Brent Rivera and 'Black-ish' star Marcus Scribner talk new teen comedy 'Alexander IRL' . Hamedy . Saba . January 13, 2017 . . live . https://web.archive.org/web/20200425021907/https://mashable.com/2017/01/13/youtube-red-alexander-irl-brent-rivera-marcus-scribner/ . April 25, 2020 . April 25, 2020.
  14. Web site: Klassen . Anna . August 31, 2016 . 'Alexander IRL' Star Brent Rivera Talks Social Media Stardom & Why He Has A Bloody Nose . live . https://web.archive.org/web/20201221091948/https://www.bustle.com/articles/179408-alexander-irl-star-brent-rivera-talks-social-media-stardom-why-he-has-a-bloody-nose . December 21, 2020 . June 21, 2019 . Bustle.
  15. Web site: Brent Rivera to Star in New Digital Series 'Brobot' Alongside Younger Sister Lexi . Booth . Ali . March 24, 2018 . . live . https://web.archive.org/web/20200425025117/https://tigerbeat.com/2018/03/brent-rivera-brobot/ . April 25, 2020 . April 25, 2020.
  16. Web site: 'Light As A Feather' Cast Set: Liana Liberato, Haley Ramm, Peyton List, Others Join Hulu & AwesomenessTV Drama . Pedersen . Erik . June 4, 2018 . . live . https://web.archive.org/web/20200425020059/https://deadline.com/2018/06/light-as-a-feather-cast-liana-liberato-haley-ramm-peyton-list-hulu-awesomenesstv-1202403357/ . April 25, 2020 . April 25, 2020.
  17. Web site: Viacom Digital Studios Slate Features Tana Mongeau, Eva Gutowski, SpongeBob – NewFronts . Hayes . Dade . January 27, 2016 . . live . https://web.archive.org/web/20200425015350/https://deadline.com/2019/04/viacom-digital-studios-slate-features-tana-mongeau-eva-gutowski-spongebob-newfronts-1202602961/ . April 25, 2020 . April 25, 2020.
  18. Nickelodeon Ups Order for Two New Remotely Produced Hit Shows - Group Chat and Unfiltered. Nickelodeon. The Futon Critic. August 27, 2020. September 11, 2020.
  19. Web site: June 28, 2017 . Brent Rivera Net Worth 2018 – How Wealthy is the Social Media Star? . live . https://web.archive.org/web/20190621221554/https://gazettereview.com/2017/06/brent-rivera-net-worth-wealthy-now/ . June 21, 2019 . June 21, 2019 . Gazette Review.
  20. Teen Choice Awards: Full List of Winners . August 11, 2019 . . live . April 24, 2020 . August 12, 2019 . https://web.archive.org/web/20190812042754/https://www.billboard.com/articles/news/awards/8527134/teen-choice-awards-2019-winners-list .
  21. Web site: Streamy Awards 2019: The Complete Winners List . December 13, 2019 . . live . April 24, 2020 . December 14, 2019 . https://web.archive.org/web/20191214041806/https://variety.com/2019/digital/news/streamy-winners-youtube-2019-list-1203436462/ .
  22. Web site: Here Are Your 2020 Streamy Award Winners . December 13, 2020 . December 13, 2020 . December 13, 2020 . https://web.archive.org/web/20201213080350/https://www.tubefilter.com/2020/12/12/here-are-your-2020-streamy-award-winners/ . live .
  23. Web site: 11th Annual Winners - The Streamy Awards. streamys.org. April 23, 2022.