Let Them Know Explained
Let Them Know |
Cover: | Mabel - Let Them Know single.png |
Type: | single |
Artist: | Mabel |
Album: | About Last Night... |
Released: | 18 June 2021 |
Genre: |
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Length: | 2:28 |
Label: | Polydor |
Producer: |
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Prev Title: | Tick Tock |
Prev Year: | 2020 |
Next Title: | Take It Home |
Next Year: | 2021 |
"Let Them Know" is a song by English singer Mabel. It was released by Polydor Records on 18 June 2021 as the lead single from her second studio album About Last Night... (2022).[1] The song was written by Mabel, Raye, MNEK, and its producer SG Lewis. It was a top 40 hit in Mabel's home country of the United Kingdom as well as five additional European countries.
Music and lyrics
"Let Them Know" is an uptempo, dance-pop, synth-pop and 1980s-style disco song with dancehall undertones.[2] [3] [4] [5] It is 2 minutes and 28 seconds long, and has a 1990s house rhythm reminiscent of RuPaul's 1992 song "Supermodel (You Better Work)".[6]
Inspired by obsessively watching 1990 film Paris Is Burning, and American television series Pose and RuPaul's Drag Race, Mabel wrote the track as a reflection on dance music's generational themes of expression, liberation and inclusion.[7] According to the singer, "Let Them Know" is "dedicated to anyone who's ever felt scared to truly be themselves."[8] The lyrics include a reference to Doja Cat and her 2020 song "Say So".[6] [5]
Release
Mabel first teased the single's release on 9 June 2021 with a 30-second teaser trailer titled "Allow Me to Reintroduce Myself". The clip shows the singer performing and filming a music video, and ends with a preview of "Let Them Know".[9] On 10 June, she shared the release date, cover art and a link to pre-save the single on streaming services.[10] [11] The official TikTok audio was released on 12 June. Within a week, more than 52,000 videos were uploaded under the audio by users of the social networking service.[2]
"Let Them Know" was released by Polydor Records on 18 June.[12] It was promoted with its own lens filter on Instagram and Snapchat,[13] [14] and added it to rotation by British radio stations BBC Radio 1 and Capital FM the same day.[15] [16] A remix by English DJ Riton was released on 9 July.
Critical response
In his review for The Sunday Times, Dan Cairns likened the track to music by the Spice Girls, describing it as "sassy, savvy, precision-tooled pop perfection".[17] Isaac Chiew of NME regarded the "bombastic floor-filler" as a welcome comeback from Mabel, complimenting its disco production and "anthemic" chorus.[18] Clash reviewer Robin Murray called it "an unashamed addition to the pop banger canon."[19] The Guardians Luke Holland viewed the song as "wholly edgeless yet undeniably enjoyable glitter-pop" and "daft fun in all the ways pop should be".[20]
Commercial performance
"Let Them Know" debuted at number 38 on the UK Singles Chart with first-week sales of 10,368 units.[21] It has since ascended to a new peak of number 19 on the chart dated August 26, 2021. In Ireland, the song entered the Irish Singles Chart at number 48; it has peaked at number 19.
Music video
The music video for "Let Them Know" was directed by Isaac Rentz.[22] A 25-second teaser trailer was shared on Mabel's YouTube channel on 16 June 2021.[23] The music video live premiered on YouTube at 8 a.m. BST on 18 June, preceded by a live chat with the singer.[24] [25] A behind the scenes segment was released by MTV UK on 28 June.[26]
Track listing
- Digital download and streaming[12]
- "Let Them Know" – 2:28
- Digital download and streaming – Riton remix[27]
- "Let Them Know" (Riton Remix) – 3:00
Personnel
Credits adapted from Qobuz.[12]
- Mabel – vocals, background vocals
- SG Lewis – producer, drums, engineer, keyboards, bass, synthesizer, programming
- Raye – co-producer, vocal producer
- Cameron Gower Poole – vocal producer
- Josh Gudwin – mixing
- Heidi Wang – mixing assistance
- Stuart Hawkes – mastering
Charts
Release history
Notes and References
- Web site: Mabel to perform outdoor show at Dublin's Fairview Park this June. Brayden. Kate. Hot Press. 21 March 2022. 16 April 2022.
- Web site: Mabel - Let Them Know Video. Contactmusic.com. 18 June 2021. 19 June 2021.
- Web site: The best new music to listen to this week. Hodgkinson. Will. Potton. Ed. The Times. 24 June 2021. 24 June 2021. subscription.
- Web site: James Vickery and SG Lewis join forces on Finally: Premiere. Official Charts Company. Griffiths. George. 6 July 2021. 6 July 2021. the frantic synth-pop of Mabel's latest offering Let Them Know.
- Web site: Mabel se apunta al sonido disco ochentero en 'Let them know': ¡mira el vídeo y la letra!. Spanish. Mabel joins the eighties disco sound in 'Let them know': watch the video and the lyrics!. Venegas. Ivi. Los 40. 18 June 2021. 19 June 2021.
- Web site: Mabel and London Grammar show up for the UK in this week's Wonderlist. Wonderland. 18 June 2021. 19 June 2021.
- Mabel Returns With Brand New Single, 'Let Them Know' Available Now. Universal Music Canada. Pressparty. https://web.archive.org/web/20210613055030/https://www.pressparty.com/pg/newsdesk/umusic/view/257253/. 13 June 2021. 11 June 2021. 13 June 2021. live.
- Web site: Mabel just gave us the floor-filling anthem we need this summer. Corner. Lewis. Gay Times. 18 June 2021. 19 June 2021.
- Web site: Mabel previews new music in teaser clip. Moore. Sam. NME. 10 June 2021. 13 June 2021.
- Web site: Mabel announces new single Let Them Know. White. Jack. Official Charts Company. 10 June 2021. 10 June 2021.
- Web site: Mabel announces new single 'Let Them Know'. Kenneally. Cerys. The Line of Best Fit. 10 June 2021. 10 June 2021.
- Web site: Album Let Them Know, Mabel. Qobuz. 18 June 2021.
- Mabel. 1405911831743545354. 18 June 2021. Let Them Know insta filter is live, tag me in your vids hunniesss .
- Mabel. 1405907277383704580. 18 June 2021.
- LetThemKnow Snapchat filter liveee now
.
- Web site: BBC - Radio 1 Playlist. BBC Radio 1. 19 June 2021.
- CapitalOfficial. 1405831422900854793. 18 June 2021. @Mabel .
- Web site: On record: pop, rock and jazz — June 20. Cairns. Dan. Verrico. Lisa. Edwards. Mark. Davis. Clive. The Sunday Times. 20 June 2021. 24 June 2021. subscription.
- Web site: NME Radio Roundup 28 June 2021: Tyler, The Creator, H.E.R., Mabel, Little Simz and more. NME. 28 June 2021. 9 July 2021.
- Web site: Mabel's 'Let Them Know' Is An Out And Out Banger. Murray. Robin. Clash. 18 June 2021. 18 June 2021.
- Web site: This week's new tracks: MILYMA, Unknown Mortal Orchestra, Mabel. Holland. Luke. The Guardian. 2 July 2021. 9 July 2021.
- Web site: Charts analysis: Olivia Rodrigo's Good 4 U scores fifth week at No.1. Masterson. James. Music Week. 25 June 2021. 9 July 2021. subscription.
- Web site: Mabel returns with new anthem 'Let Them Know'. Kenneally. Cerys. The Line of Best Fit. 18 June 2021. 18 June 2021.
- Web site: Mabel - Let Them Know (Official Trailer). https://ghostarchive.org/varchive/youtube/20211215/-87Hpc9ZQUs . 2021-12-15 . live. Mabel. 16 June 2021. 20 June 2021. YouTube.
- Mabel. 1405571094027948035. 17 June 2021. GLOBAL HUNNIES The #LetThemKnow music video goes live at 8.00am BST. I am so excited for you guys to see this Check the timings in your part of the world. .
- Mabel. 1405781216557768706. 18 June 2021.
- LetThemKnow video live in 5, come chat w meee
.
- Web site: Mabel - 'Let Them Know' Behind The Scenes. https://ghostarchive.org/varchive/youtube/20211215/2Pt5VGxRiZM . 2021-12-15 . live. MTV UK. 28 June 2021. 9 July 2021. YouTube.
- Web site: Album Let Them Know, Jonasu. Qobuz. 9 July 2021.
- Web site: ARC 100 - datum: 26. srpnja 2021.. ARC 100 – date: 26 July 2021. Komerički. Goran. hr. Hrvatska radiotelevizija. 26 July 2021. 16 April 2022. https://web.archive.org/web/20210726220903/https://radio.hrt.hr/clanak/arc-100-datum-26-srpnja-2021/267585/. 26 July 2021. dead.
- Web site: EHR TOP 40 – 2021.09.03. European Hit Radio. 19 May 2023. 2021-09-03.
- Web site: Tipparade-lijst van week 31, 2021. nl. Tip parade list from week 31, 2021. Dutch Top 40. 30 July 2021. 18 April 2021. https://web.archive.org/web/20210418160148/https://www.top40.nl/tipparade/2021/week-31. live.
- Web site: Dutchcharts.nl – Mabel [UK] - Let Them Know]. MegaCharts. Dutch. 31 July 2021.
- Web site: Veckolista Heatseeker, vecka 25. sv. Sverigetopplistan. 24 June 2021.
- Mabel - Let Them Know (Radio Date: 18-06-2021). Italian. Ali Seminara. Emanuela. Universal Music Group. 15 June 2021. 18 June 2021. EarOne.
- Web site: Mabel - Let Them Know. Tophit. 1 July 2021.