| Lesara | |
| Type: | Privately held company |
| Industry: | Fashion |
| Predecessors: | --> |
| Successors: | --> |
| Founded: | 2013[1] |
| Founder: | Roman Kirsch[2] |
| Hq Location Country: | Germany |
| Num Locations: | 24 (Europe)[3] |
| Num Locations Year: | 2017 |
| Area Served: | Europe |
| Key People: | Roman Kirsch, Founder and CEO Robin Müller, Co-Founder and CTO Matthias Wilrich, Co-Founder and COO |
| Revenue: | €75 million[4] |
| Revenue Year: | 2016 |
| Profit: | --> |
| Profit Year: | --> |
| Owners: | --> |
Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.[5]
Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6] [7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.[6]
See main article: Agile retail. Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[8] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[9] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.[10]
In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.
In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.[13]
In early 2018, manager magazin reported that Lesara inflated revenue figures by not accounting for returns.[5]
In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[14]