Lego The Lone Ranger Explained

Lego The Lone Ranger
Subject:The Lone Ranger
From:2013
To:2014
Sets:8
Website:https://www.lego.com/TheLoneRanger/

Lego The Lone Ranger (stylized as LEGO The Lone Ranger) was a Lego theme based on the film of the same name. It is licensed from Walt Disney Pictures, Jerry Bruckheimer Films, and DreamWorks Classics.[1] [2] The theme was first introduced in April 2013 and was discontinued by the end of 2014 in conjunction with the theatrical release of the film.[3]

Overview

Lego The Lone Ranger was based on the 2013 film The Lone Ranger. The product line focuses on the Lone Ranger and Tonto's earliest efforts to subdue local villainy and bring justice to the American Old West. Lego The Lone Ranger aimed to recreate the main characters in Lego form, including the Lone Ranger, Tonto, and Butch Cavendish's gang.[4]

Development

Lego The Lone Ranger was inspired by the 2013 film The Lone Ranger. The construction toy range was based on the film and developed in collaboration with Disney Consumer Products. The construction sets were designed to recreate the story and characters of the film in Lego form. Jill Wilfert, Vice President of licensing and entertainment stated, "We have not offered a Lego Western theme in over 10 years, and The Lone Ranger provided the quintessential inspiration with familiar characters, stories and scenes".[5]

Launch

Lego The Lone Ranger theme was launched at the American International Toy Fair in 2013. It also launched in London at the 2013 London Toy Fair.[6] As part of the marketing campaign, The Lego Group released six Lego sets based on the film.[7] Each set featured different scene from the movie in an Old West setting. Minifigures were released as well in the sets, including the Lone Ranger and Tonto. Additional minifigures including Barrett, Captain J. Fuller, Cavalry Soldiers, Comanches (Chief Big Bear and Red Knee), Dan Reid, Danny Reid, Latham Cole, Outlaws (Butch Cavendish, Frank, Jesus, Kyle and Ray), Rebecca Reid and Red Harrington were released as well. Each of the sets were also included the weapons are revolvers, rifles, tomahawks, spears, knives and a bow with quiver.

Characters

Construction sets

According to BrickLink, The Lego Group released a total of 8 Lego sets and promotional polybags as part of Lego The Lone Ranger theme.[16] It was discontinued by the end of 2014.[17] [18]

In 2013, The Lego Group announced a partnership with Walt Disney Pictures and Jerry Bruckheimer Films[19] [20] [21] to create a licensing and merchandising programme[22] [23] based on The Lone Ranger film, which was released on 15 April 2013.[24] The six Lego sets[25] [26] [27] being released were Cavalry Builder Set, Comanche Camp, Stagecoach Escape, Colby City Showdown, Silver Mine Shootout and Constitution Train Chase.[28] [29] In addition, two polybag sets were released as a promotions[30] are Lone Ranger's Pump Car (set number: 30260)[31] and Tonto's Campfire (set number: 30261).[32] Two keychains of The Lone Ranger and Tonto were also released. The series acts as a thematic replacement for the popular Lego Wild West theme, featuring many of the same elements. The sets were designed primarily for children aged 6 to 14 years old.

Cavalry Builder Set

Cavalry Builder Set (set number: 79106) was released on 15 April 2013. The set consists of 69 pieces with 4 minifigures. Cavalry Builder Set included defense wall, campfire with flames, a cannon with wheels and the Lone Ranger's horse, Silver. It also included variety of weapons and accessories as well. The set included Lego minifigures of the Lone Ranger and 3 cavalry soldiers. The set was released as a way for fans to build an army of soldiers.[33]

Comanche Camp

Comanche Camp (set number: 79107) was released on 15 April 2013. The set consists of 161 pieces with 3 minifigures. Red Knee's teepee included small campfire, entrance flap and removable canopy. It also included weapon rack can store all the weapons, canoe with oar and Rocky outcrop. The set included Lego minifigures of the Lone Ranger, Tonto and Red Knee.

Stagecoach Escape

Stagecoach Escape (set number: 79108) was released on 15 April 2013. The set consists of 279 pieces with 5 minifigures. Red Harrington's stagecoach included opening doors and roof, baggage and opening vault. The stagecoach can detach the horses. The stagecoach didn't appear in the film. It also included Jesus’ horse, variety of weapons and accessories. The set included Lego minifigures of the Lone Ranger, Tonto, Red Harrington, Jesus and Barret.[34] [35]

Colby City Showdown

Colby City Showdown (set number: 79109) was released on 15 April 2013. The set consists of 587 pieces with 5 minifigures and depicted Colby City's sheriff's office and bank. The sheriff's office included an opening door, jail and rooftop cannon. The bank included an opening door and vault. The set included Lego minifigures of the Lone Ranger, Tonto, Dan Reid, Ray and Frank.

Silver Mine Shootout

Silver Mine Shootout (set number: 79110) was released on 15 April 2013. The largest set consists of 644 pieces with 5 minifigures. The Silver Mine included rocks, falling skull, secret waterfall entrance, ladder, turning crane, lowering bucket, trapdoor, chute, cart and a dynamite catapult launcher. It also included variety of weapons and accessories. The set included Lego minifigures of the Lone Ranger, Tonto, Chief Big Bear, Butch Cavendish and Kyle.

Constitution Train Chase

Constitution Train Chase (set number: 79111) was released on 15 April 2013. The set consists of 699 pieces with 7 minifigures. Constitution Train included locomotive, coal car, wagon with rotating gatling gun, a prison wagon and a full set of track. Each of the train wagons can magnetically to each others. The train could be motorized with the LEGO Power Functions system and batteries, which were not included with the set. It also included the Lone Ranger's horse, Silver, variety of weapons, and accessories. The set included Lego minifigures of the Lone Ranger, Tonto, Rebecca Reid, Danny Reid, Butch Cavendish, Latham Cole and Captain J. Fuller.[36] [37]

Web shorts

The product line was accompanied by a series of animated short films that was released on YouTube. These web shorts were inspired by the product line and the film.

Reception

In 2018, Stagecoach Escape (set number: 79108) and Constitution Train Chase (set number: 79111) was listed as the "Top 10 Western LEGO Sets" by Lego fansite BricksFanz.[41]

See also

Notes and References

  1. Web site: Marc Graser . Consumers to Play Cowboys and Indians with 'Lone Ranger' . . 28 June 2013.
  2. Web site: LEGO & Disney Building A Magical Partnership . BricksFanz.com . 15 June 2020.
  3. Web site: LEGO Lone Ranger Coming In 2013? . thebrickfan.com . 12 September 2012.
  4. Web site: 2013 LEGO Lone Ranger website now open! . thebrickblogger.com . 10 December 2012.
  5. Web site: Lego Announces Building Sets Inspired by Disney's The Lone Ranger. 2021-07-01. toynewsi.com.
  6. Web site: LEGO at the 2013 London Toy Fair . thebrickfan.com . 22 January 2013.
  7. Web site: 2018-04-06. The Lone Ranger Rides into Retail. 2021-03-18. licenseglobal.com. en.
  8. News: Wright. Celine. 'The Lone Ranger' premiere: A long red carpet under a hot sun. June 26, 2013. . June 3, 2013.
  9. News: Fonseca. Felicia. Disney's Tonto Offensive To Some In Upcoming 'Lone Ranger' Film. August 31, 2013. The Huffington Post. May 12, 2013.
  10. Web site: The Lone Ranger Lassos William Fichtner. February 23, 2012 . ComingSoon.net. February 22, 2012.
  11. News: Graser. Marc. Tom Wilkinson circles 'Lone Ranger'. June 26, 2013 . . June 22, 2013.
  12. Web site: James Badge Dale Talks SHAME, Director Steve McQueen, Robert Zemeckis' 'Flight', 'Rubicon', 'The Lone Ranger', and a Lot More. February 23, 2012. Collider.com. January 20, 2012. Steve. Weintraub.
  13. News: Scott. A.O.. Hero Rides Again, With Big Boots to Fill. July 4, 2013. . July 2, 2013.
  14. News: Rome. Emily. On the scene at 'The Lone Ranger' premiere; Plus, if the film were a Disney theme park ride. June 26, 2013. . June 23, 2013.
  15. News: Kit. Borys. 'True Blood' Actor Joins 'Lone Ranger' . June 26, 2013. . December 16, 2011.
  16. Web site: BrickLink Reference Catalog - Sets - Category Lego The Lone Ranger. 2021-04-12. www.bricklink.com.
  17. Web site: LEGO Lone Ranger sets get retired . thebrickblogger.com . 12 February 2014.
  18. Web site: The Lone Ranger LEGO Sets. 2021-06-15. BrickEconomy. en.
  19. Web site: LEGO Systems Unveils 250 New Building Sets at American International Toy Fair . . 7 February 2013.
  20. Web site: LEGO Systems Builds Eighth Consecutive Year of U.S. Sales Growth . . 8 February 2013.
  21. Web site: PRESS RELEASE: LEGO announces The Lone Ranger sets . Majorspoilers . 8 February 2013 . 8 February 2013.
  22. Web site: 2013-01-23. LEGO Sets Reveal Possible Movie Spoilers for IRON MAN 3, MAN OF STEEL and THE LONE RANGER. 2021-03-22. Collider. en-US.
  23. Web site: 2013-02-10. Toy Fair 2013: New Lego Sets for LORD OF THE RINGS, STAR WARS, and THE LONE RANGER. 2021-03-22. Collider. en-US.
  24. Web site: Lone Ranger now available from shop.LEGO.com . Brickset . 15 April 2013.
  25. Web site: LEGO Lone Ranger Sets Coming in 2013! . superherohype.com . 10 December 2012 . 10 December 2012.
  26. Web site: LEGO The Lone Ranger Sets Revealed . thebrickfan.com . 17 December 2012 . 17 December 2012.
  27. Web site: New images of 2013 Lone Ranger Sets . Brickset . 8 March 2013.
  28. Web site: LEGO Lone Ranger Sets First Look . toysnbricks.com . 17 December 2012.
  29. Web site: LEGO The Lone Ranger Now Listed on Shop@Home . thebrickfan.com . 10 April 2013.
  30. Web site: More new polybags . Brickset . 5 January 2013.
  31. Web site: LEGO The Lone Ranger Polybags Revealed . thebrickfan.com . 5 January 2013 . 5 January 2013.
  32. Web site: LEGO The Lone Ranger Tonto's Campfire Polybag (30261) Available at Toys R Us . thebrickfan.com . 14 May 2013 . 14 May 2013.
  33. Web site: New LOTR Man Of Steel & Lone Ranger Lego Sets }} At The 2013 UK Toy Fair]. 2013-01-22. toynewsi.com.
  34. Web site: Another Lone Ranger image: Stagecoach Escape . Brickset . 9 February 2013.
  35. Web site: LEGO The Lone Ranger Stagecoach Escape (79108) Revealed . thebrickfan.com . 9 February 2013 . 9 February 2013.
  36. Web site: Constitution Train Chase revealed . Brickset . 9 February 2013.
  37. Web site: LEGO The Lone Ranger Constitution Train Chase (79111) Close Up . thebrickfan.com . 8 February 2013.
  38. LEGO Lone Ranger Camping. September 20, 2013. YouTube.
  39. LEGO Lone Ranger Shootout. September 20, 2013. YouTube.
  40. LEGO Lone Ranger Bank Robbery. September 20, 2013. YouTube.
  41. Web site: Top 10 Western LEGO Sets . Bricksfanz.com . 26 October 2018 . 26 October 2018.