Lego Speed Champions Explained

Lego Speed Champions
Subject:Real-life cars
Licensedfrom:Various vehicle manufacturers
To:Present
Sets:64[1]
Website:https://www.lego.com/en-my/themes/speed-champions

Lego Speed Champions (stylised as LEGO Speed Champions) is an auto racing-inspired theme of Lego building sets first released in 2015.[2] It features classic and modern styles from well-known car brands.[3]

Overview

The Lego Speed Champions product line focuses on classic and modern styles from well-known car brands. The series featured Ferrari, McLaren, and Porsche models in its initial release.[4] [5] Each set was designed by Lego Design Manager Chris Stamp. The theme later added Audi, Bugatti, Chevrolet, Dodge, Ford, Jaguar, Mercedes-AMG, Lamborghini, Koenigsegg, Nissan, Pagani, Toyota, Aston Martin, and Lotus. The line features as the center of a 2019 expansion for the open world racing video game Forza Horizon 4.[6] [7]

In 2022, The Lego Group stated that the theme is 18+ (18 years and older) that does not carry the 18+ label.[8]

In April 2022, The Lego Group built a life-size replica of the 1970 Ferrari 512 M containing 78,496 Lego pieces.[9] The Lego Group also built a life-size replica of the Ferrari F40 containing 358,000 Lego pieces and placed in front of Legoland California.[10]

Development

Initially launched in 2015 at a 6 wide scale, LEGO Speed Champions was focused on reaching older LEGO builders, bringing real cars into the hands of kids and fans. Craig Callum explains the initial Speed Champions concept "I was part of the team that kick-started the Speed Champions. There are a lot of car geeks working at LEGO, and there were lots of cars within various existing lines, but we thought that something was missing. We wanted to create something authentic, that would work for ‘older’ LEGO builders. The primary focus is always on what works for kids, but there’s a bigger story to tell sometimes, too."[11] The line was “Designed for children, but with grown-ups fans in mind too, we know these models will be closely scrutinized for authenticity.” [12]

The line later switched to a larger scale allowing more detail and complexity in line with an older target audience.[13]

Launch

The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche. The sets were designed primarily for children 7 to 14 years old.[14] [15] [16]

Construction sets

In 2015, The Lego Group released seven sets in the new Speed Champions line: the LaFerrari, McLaren P1, Porsche 918 Spyder, Ferrari 458 Italia GT2, F14 T & Scuderia Ferrari Truck, Porsche 911 GT Finish Line, and the McLaren Mercedes Pit Stop. Seven sets - nine vehicles including the Ferrari transport truck and the two Porsche 911 GTs in the Finish Line set.

In 2016, the theme was about muscle cars, with the Ford Mustang, Chevrolet Corvette, and Chevy Camaro. It also included a Ford Model A Hotrod and F-150 Raptor, as well as LMP race cars from Audi and Porsche.[17] [18] [19] [20]

In 2017, The Lego Speed Champions theme returned to Formula 1 cars from Ferrari and the championship-winning Mercedes AMG Petronas team.[21]

In 2018, the theme featured more Ferrari and Porsche Race cars, including the Nurburgring Lap Record holding car, the Porsche 919 Hybrid. The line also included a 1967 Ford Mustang. However, no new brands were added.[22] [23]

For 2019 the theme returned, with a new focus on including new brands into the collection: Dodge and Mini.[24]

The 2020 sets include a Lamborghini Huracan Super Trofeo and Nissan GTR Nismo as well as introduced electric vehicles with Formula E and Jaguar.[25] [26] [27] [28] Prices also increased with the shift in scale.[29] [30]

In January 2020 a polybag set was released of the Lamborghini Huracan Super Trofeo.[31] 2 more sets followed in early 2021, McLaren Elva[32] and Aston Martin Valkyrie AMR Pro.[33]

In June 2021, 6 Lego Speed Champions sets were delayed until Summer, causing speculation amongst fans that the theme had been canceled. Featuring in the range are a 1970 Dodge Charger T/A, Top Fuel Dragster, Toyota Supra, Corvette C8.R, and Koenigsegg Jesko.[34] [35] [36]

In March 2022, 5 new sets of Ferrari 512 M, Lotus Evija, Lamborghini Countach, Mercedes-AMG F1 W12 E Performance, Mercedes-AMG Project One, Aston Martin Valkyrie AMR Pro, and Aston Martin Vantage GT3 expanded the collection.[37] [38] [39] [40] [41]

In June 2022, 2 new sets of James Bond's Aston Martin DB5 based on the James Bond franchise and Dominic Toretto’s 1970 Dodge Charger R/T based on the Fast & Furious franchise were be released on 1 August 2022.[42] [43] James Bond's Aston Martin DB5 set consists of 298 pieces and 1 minifigure of James Bond.[44] Also included multiple license plates to swap.[45] [46] [47] [48] Aston Martin DB5 set doesn't include gadgets.[49] Dominic Toretto's 1970 Dodge Charger R/T set consists of 345 pieces and 1 minifigure of Dominic Toretto.[50] [51] [52] [53] [54]

In January 2023, one new set named Brian O'Conner's 2 Fast 2 Furious Nissan Skyline GTR (R34) based on the 2 Fast 2 Furious film released.[55] [56] [57] The set consists of 319 pieces and 1 minifigure of Brian O'Conner.[58] [59]

In January 2023, four new sets named Ferrari 812 Competizione, Pagani Utopia, Porsche 963 and McLaren Solus GT & McLaren F1 LM were announced to be released on 1 March 2023.[60] [61]

List of sets

Year Name Pieces Set # Photo
2015 LaFerrari 164 75899
2015 Ferrari 458 Italia GT2 153 75908
2015 Mclaren P1 168 75909
2015 Porsche 918 Spyder 151 75910
2015 Mclaren Mercedes Pit Stop 332 75911
2015 Porsche 911 GT Finish Line 551 75912
2015 F14 T & Scuderia Ferrari Truck 884 75913
2016 Chevrolet Corvette Z06 173 75870
2016 Ford Mustang GT 185 75871
2016 Audi R18 e-tron quattro 166 75872
2016 Audi R8 LMS ultra 175 75873
2016 Chevrolet Camaro Drag Race 445 75874
2016 Ford F-150 Raptor & Model A Hot Rod 664 75875
2016 Porsche 919 Hybrid and 917K Pit Lane 732 75876
2017 Mercedes-AMG GT3 196 75877
2017 Bugatti Chiron 181 75878
2017 Scuderia Ferrari SF16-H 184 75879
2017 McLaren 720S 161 75880
2017 2016 Ford GT & 1966 Ford GT40 366 75881
2017 Ferrari FXX K & Development Center 494 75882
2017 MERCEDES AMG PETRONAS Formula One Team 941 75883
2018 1968 Ford Mustang Fastback 183 75884
2018 Ford Fiesta M-Sport WRC 203 75885
2018 Ferrari 488 GT3 Scuderia Corsa 179 75886
2018 Porsche 919 Hybrid 163 75887
2018 Porsche 911 RSR and 911 Turbo 3.0 391 75888
2018 Ferrari Ultimate Garage 841 75889
2019 Ferrari F40 Competizione 198 75890
2019 Chevrolet Camaro ZL1 Race Car 198 75891
2019 McLaren Senna 219 75892
2019 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T 478 75893
2019 1967 Mini Cooper S Rally and 2018 MINI John Cooper Works Buggy 481 75894
2019 1974 Porsche 911 Turbo 3.0 180 75895
2020 Ferrari F8 Tributo 275 76895
2020 Nissan GT-R NISMO 298 76896
2020 1985 Audi Sport quattro S1 250 76897
2020 Formula E Panasonic Jaguar Racing GEN2 car & Jaguar I-PACE eTROPHY 565 76898
2020 Lamborghini Urus ST-X & Lamborghini Huracán Super Trofeo EVO 663 76899
2021 Koenigsegg Jesko 280 76900
2021 Toyota GR Supra 299 76901
2021 McLaren Elva 263 76902
2021 Chevrolet Corvette C8.R Race Car and 1969 Chevrolet Corvette 512 76903
2021 Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger T/A 627 76904
2021 Ford GT Heritage Edition and Bronco R 660 76905
2022 1970 Ferrari 512 M 291 76906
2022 Lotus Evija 247 76907
2022 Lamborghini Countach 262 76908
2022 Mercedes-AMG F1 W12 E Performance & Mercedes-AMG Project One 564 76909
2022 Aston Martin Valkyrie AMR Pro and Aston Martin Vantage GT3 592 76910
2022 007 Aston Martin DB5 289 76911
2022 Fast & Furious 1970 Dodge Charger R/T 345 76912
2023 Ferrari 812 Competizione 319 76914
2023 Pagani Utopia 249 76915
2023 Porsche 963 280 76916
2023 2 Fast 2 Furious Nissan Skyline GT-R (R34) 261 76917
2023 McLaren Solus GT & McLaren F1 LM 581 76918
2024 2023 McLaren Formula 1 Race Car 245 76919
2024 Ford Mustang Dark Horse Sports Car 344 76920
2024 Audi S1 e-tron quattro Race Car 274 76921
2024 BMW M4 GT3 & BMW M Hybrid V8 Race Cars 676 76922
2024 Lamborghini Lambo V12 Vision GT Super Car 230 76923
2024 Mercedes-AMG G 63 & Mercedes-AMG SL 63 808 76924
2024 Aston Martin Safety Car & AMR23 564 76925

Web shorts

The product line was accompanied by a series of animated short films that were released on YouTube.

Video games

It was announced at E3 2019 that The Lego Group and Playground Games had partnered together to add a new expansion pack to Forza Horizon 4 featuring several cars from the line and a new location made out of Lego bricks. The expansion pack was released on June 13, 2019.[65] [66] [67]

Announced June 2023, 2K Games unveiled a downloadable content pack, Drive Pass Season 1 for Lego 2K Drive was released on 28 June 2023. It adds the 1970 Dodge Charger R/T and the Nissan Skyline GT-R as playable. It includes Bricklandia's Fast Crew, sisters Rita and Lita Malachi, pilot Doug and resident techie Ronnie (aka CoNfL8t).[68] [69]

Reception

In 2020, The Lego Group reported that the Lego Technic, Lego Star Wars, Lego Classic, Lego Disney, Lego Harry Potter, and Lego Speed Champions themes had helped to push revenue for the first half of 2020 grew 7% to DKK 15.7 billion compared with the same period in 2019.[70]

See also

Notes and References

  1. Web site: BrickLink Reference Catalog - Sets - Category LEGO Speed Champions. 2021-04-12. Bricklink.
  2. Web site: McLaren P1, LaFerrari and Porsche 918 all go LEGO in 2015. Gluckman. David. Road & Track. 30 September 2014.
  3. News: Bushen . Catherine . The best Lego Speed Champions set . 2021-10-15.
  4. Web site: Speed Champions to race into 2015 . Brickset . 26 September 2014.
  5. Web site: Ten things you need to know: LEGO Speed Champions . . 23 March 2017 . 13 April 2018.
  6. Web site: More information on Forza Horizon 4 LEGO Speed Champions update . Brick Fanatics . 10 June 2019.
  7. Web site: Bits N' Bricks Season 4 Episode 41: When Forza Cars Met LEGO Bricks . 24 November 2021 .
  8. Web site: LEGO says Speed Champions is an 18+ theme without the 18+ label . Brick Fanatics . 2 February 2022.
  9. Web site: Watch a giant LEGO Speed Champions 76906 1970 Ferrari 512 M come to life . Brick Fanatics . 9 April 2022.
  10. Web site: A giant LEGO Ferrari can be seen at LEGOLAND California . Brick Fanatics . 29 April 2022.
  11. https://www.topgear.com/car-news/supercars/ten-things-you-need-know-lego-speed-champions
  12. Web site: Designed to Inspire Tomorrow's Racing Drivers, Engineers and Designers – Ford's le Mans Victories in LEGO® Bricks | España | Español | Sala de Prensa de Ford .
  13. Web site: Interview with Chris Stamp, Speed Champions Design Manager - Part 1 . Brickset . 19 March 2022 . 19 March 2022.
  14. Web site: LEGO Speed Champions – new LEGO car product line available from spring 2015 . Lego Group . 5 November 2014 . Lego.com . Lego . 5 November 2014 . 7 November 2014 . https://web.archive.org/web/20141107224506/http://aboutus.lego.com/en-us/news-room/2014/november/lego-speed-champions . dead .
  15. Web site: LEGO Officially Announces Partnership with Ferrari, McLaren, and Porsche . thebrickfan.com . 5 November 2014.
  16. Web site: LEGO Speed Champions 2015 Official Box Images . thebrickfan.com . 14 November 2014.
  17. Web site: LEGO Speed Champions & Elves Box Images . Brick Fanatics . 30 December 2015.
  18. Web site: NY Toy Fair press release . Brickset . 11 February 2016.
  19. Web site: Ford Lego cars are here: Mustang and F-150 Raptor in pictures. Luke Edwards. January 12, 2016. Pocket-lint.com. September 7, 2020.
  20. Web site: Lego's newest Porsche 911 set can be made into either the 911 Turbo or the Porsche 911 Targa. Dan Grabham. January 28, 2021. Pocket-lint.com. January 29, 2021.
  21. Web site: New LEGO Speed Champions official images . Brick Fanatics . 30 December 2016.
  22. Web site: Six new LEGO Speed Champions sets available now . Brick Fanatics . 1 March 2018.
  23. Book: Farshtey. Gregory. LEGO Minifigure A Visual History New Edition. Lipkowitz. Daniel. Hugo. Simon. 2020-10-01. Dorling Kindersley Limited. 978-0-241-50202-0. 231. en.
  24. Dodge//SRT Brand and The LEGO Group Launch New LEGO Speed Champions Building Set Featuring the 2018 Dodge Challenger SRT Demon as Part of New Multimedia Marketing Campaign . . 2 January 2019.
  25. 25 November 2019. The LEGO Group brings iconic Nissan GT-R NISMO to life in bricks. GlobeNewswire.
  26. Web site: Lego Speed Champions' next launch is the epic Nissan GT-R NISMO. Dan Grabham. November 26, 2019. Pocket-lint.com. September 7, 2020.
  27. Web site: The LEGO Group brings iconic Nissan GT-R NISMO to life in bricks . Lego Group . 25 November 2019 . Lego . 21 July 2022.
  28. Web site: The LEGO Group brings iconic Nissan GT-R NISMO to life in bricks . . 25 November 2019.
  29. Web site: LEGO Speed Champions: What is new for 2020? . Brick Fanatics . 7 January 2020.
  30. Web site: LEGO Speed Champions: Upgrading the scale . Brick Fanatics . 10 January 2020.
  31. Web site: Graham . 2020-02-19 . LEGO Speed Champions 30342 Lamborghini Huracán Super Trofeo EVO found at retail . 2023-01-22 . en-GB.
  32. Web site: Davies . Rachael . 2021-06-07 . LEGO 30343 McLaren Elva GWP is now available to redeem . 2023-01-22 . en-GB.
  33. Web site: 2022-02-18 . LEGO Speed Champions polybag discovered on official store . 2023-01-21 . en-GB.
  34. Web site: LEGO SPEED CHAMPIONS 2021 INTERVIEW: DESIGN MANAGER SPECIALIST CHRISTOPHER STAMP . New Elementary . 12 May 2021.
  35. Dodge//SRT Brand and The LEGO Group Launch New LEGO Speed Champions Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger Building Set . . 27 May 2021.
  36. Web site: New LEGO Speed Champions sets have launched on LEGO.com . Brick Fanatics . 1 June 2021.
  37. Web site: 29 January 2022. LEGO Speed Champions 2022 Sets Revealed. thebrickfan.com.
  38. Web site: 29 January 2022. First LEGO Speed Champions 2022 set images revealed. Brick Fanatics.
  39. Web site: 30 January 2022. LEGO Speed Champions 2022 set prices officially revealed. Brick Fanatics.
  40. Web site: 2022-01-30. LEGO March 2022 sets have been unveiled: Speed Champions, Creator, Ninjago, and more. 2022-02-01. 9to5Toys. en-US.
  41. Web site: LEGO Speed Champions 2022: Interview with Christopher Stamp . New Elementary . 3 February 2022.
  42. Web site: 14 June 2022. LEGO Speed Champions 007 and Fast & Furious models revealed by retailer. Brick Fanatics.
  43. Web site: The Painstaking Process Behind LEGO's Most Popular Car Sets . . 6 October 2022.
  44. Web site: 5 October 2022. Celebrate James Bond Day With Speed Champions. Bricks Fanz.
  45. Web site: 16 June 2022. LEGO Speed Champions 007 set includes multiple licence plates. Brick Fanatics.
  46. Web site: 1 August 2022. First LEGO James Bond minifigure now available in new Speed Champions set. Brick Fanatics.
  47. Web site: 6 September 2022. LEGO Speed Champions cars 'not necessarily about speed'. Brick Fanatics.
  48. Web site: 6 September 2022. LEGO Aston Martin DB5 'the hardest Speed Champions set yet'. Brick Fanatics.
  49. Web site: 7 September 2022. Why Bond's LEGO Speed Champions DB5 doesn't have gadgets. Brick Fanatics.
  50. Web site: 2022-06-14. LEGO Aston Martin DB5 and Dom's Charger joining Speed Champions lineup this fall. 2022-06-19. 9to5Toys. en-US.
  51. Web site: 15 June 2022. The new LEGO skin tone may already be cropping up in LEGO sets. Brick Fanatics.
  52. Web site: 25 June 2022. First look at LEGO Speed Champions 007 and Fast & Furious sets. Brick Fanatics.
  53. Web site: 2 July 2022. LEGO Speed Champions summer 2022 sets officially revealed. Brick Fanatics.
  54. Web site: 1 August 2022. Fast & Furious and 007 race into LEGO Speed Champions today. Brick Fanatics.
  55. Web site: 2022-12-02. New LEGO 2023 sets have been announced: Star Wars, Technic, Speed Champions, more. 2022-12-03. 9to5Toys. en-US.
  56. Web site: 3 December 2022. 76917 2 Fast 2 Furious Nissan Skyline GTR (R34) is 'game changer' for LEGO Speed Champions. Brick Fanatics.
  57. Web site: 3 December 2022. TV cars could be part of LEGO Speed Champions' future. Brick Fanatics.
  58. Web site: 2023 set announcement recap . Brickset . 6 December 2022 . 6 December 2022.
  59. Web site: LEGO Speed Champions 2 Fast 2 Furious set price and release date revealed . Brick Fanatics . 9 December 2022.
  60. Web site: LEGO Speed Champions interview: Christopher Stamp discusses new part 3386 . New Elementary . 31 December 2022.
  61. Web site: LEGO reveals game-changing new 'bucket list' element in Speed Champions 2023 sets . Brick Fanatics . 3 January 2023 . 3 January 2023.
  62. LEGO Speed Champions- Official Trailer. February 26, 2015. YouTube.
  63. Mercedes AMG Petronas Formula One Team - LEGO Speed Champions - 75883 - Playstarter Animation. June 21, 2017. YouTube.
  64. Forza Horizon 4 LEGO Speed Champions - Backseat Driver. August 16, 2019. YouTube.
  65. Web site: Fahey. Mike. Forza Horizon 4 Gets A Lego Expansion This Week. Kotaku. Gizmodo Media Group. 2019-06-09. 2019-06-09. dmy-all.
  66. Web site: Frushtick. Russ. Lego coming to Forza Horizon 4 in new expansion. Polygon. Vox Media. 2019-06-09. 2019-06-09. dmy-all.
  67. Web site: Devine. Richard. Forza Horizon 4 Lego Speed Champions: Everything you need to know. Windows Central. 2019-06-15. 2019-06-10. dmy-all.
  68. Web site: DRIVE PASS SEASON 1 . 2K Games . 28 June 2023 . 29 June 2023.
  69. Web site: LEGO 2K Drive Races Into Season 1 With 'Fast & Furious' Crossover . Pure Xbox . 29 June 2023 . 30 June 2023.
  70. Web site: 2020-09-02. LEGO sees revenue grow 7% in first six months of 2020. 2021-04-15. Mojo Nation. en-GB.