List of Lego themes explained

A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.

Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system"^[1] and the three original environments (based on the present, past and future, respectively) were launched: City/Town, Castle,^[2] and Space.^[3]

In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star Wars, Wizarding World or Marvel and DC Comics. Not all sets produced are necessarily part of any official theme including store exclusive sets, one-off licensed sets, and most advanced construction sets released prior to the introduction of Creator Expert.

Current themes

Name	Subject	Licensed	Produced	Note
Lego Animal Crossing^[4]	Animal Crossing	Nintendo	2024–present
Lego Architecture^[5]	Buildings	Lego, various	2008–present
Lego Art^[6]	Brick-built artwork and portraits	Lego, various	2020–present
Lego Avatar^[7] ^[8] ^[9] ^[10] ^[11]	Avatar	20th Century Studios, Disney, Lightstorm Entertainment	2022–present
Lego Back To The Future	Back To The Future	Amblin Entertainment, Universal Pictures	2022–present
Lego Batman	Batman characters	DC Studios, Warner Bros.	2018–present	Also a subtheme of Lego Super Heroes
Lego Boost	Robotics	Lego	2017–present
Lego Braille Bricks^[12] ^[13] ^[14]	Braille	Lego	2024–present
Lego BrickHeadz^[15]	Buildable characters	Lego, various	2016–present
Lego Brick Sketches	Brick-built portraits	Lego, various	2020–present
Lego City	Modern life	Lego	2005–present
Lego Classic^[16] ^[17] ^[18] ^[19]	Assorted bricks	Lego	2015–present
Lego Creator	Models with few specialised bricks	Lego, various	2003–present
Lego Super Heroes	DC and DC Studios	DC Studios, Warner Bros.	2011–present	Subtheme of Lego Super Heroes
LEGO Despicable Me	Despicable Me 4	Illumination, Universal Pictures	2024-present	Subtheme of
Lego Disney	Disney and Pixar characters	Disney and Pixar	2012–present
Lego Dreamzzz^[20] ^[21] ^[22] ^[23]	Dreams	Lego	2023–present
Lego Duplo	Bricks designed for children ages 1+1⁄2 to 5 years; two times bigger than traditional Lego bricks, yet compatible with traditional Lego bricks	Lego, various	1969–present
Lego Dune^[24]	Dune	Warner Bros. Pictures, Legendary Entertainment, Dune	2024–present
Lego Education^[25]	For use by schools, particularly STEAM learning	Lego	1999–present
Lego Friends	Girl-oriented designs	Lego	2012–present
Lego Gabby's Dollhouse^[26] ^[27] ^[28] ^[29]	Gabby's Dollhouse	DreamWorks Animation Television	2023–present
Lego Harry Potter	Wizarding World	Warner Bros.	2001–2005, 2007, 2010–2011, 2018–present
Lego Horizon^[30] ^[31]	Horizon Forbidden West	Guerrilla Games, Sony Interactive Entertainment	2022–present
Lego Icons	Larger sets generally aimed at an adult audience	Lego, various	2000-2012 (as Lego Exclusives) 2013–2022 (as Creator Expert) 2022–present (as Icons)
Lego Ideas	Community supported builds^[32]	Lego, various	2008–2014 (as Cuusoo) 2014–present (as Ideas)
Lego Jurassic World^[33]	Jurassic Park	Amblin Entertainment, Universal Pictures	2015, 2018–present
Lego The Lord of the Rings	The Lord of the Rings (film series)	Middle-earth Enterprises, New Line Cinema, Warner Bros.	2012–2015, 2023–present
LEGO Mario^[34]	Mario	Nintendo	2020–present
Lego Marvel Super Heroes	Marvel and Marvel Cinematic Universe	Marvel Cinematic Universe, The Walt Disney Company	2012–present	Subtheme of Lego Super Heroes
Lego Marvel Avengers	Marvel Cinematic Universe		2012–present	Subtheme of Lego Super Heroes
Lego Minecraft^[35]	Minecraft	Mojang Studios, Microsoft	2012–present
Lego Minifigures	Collectible minifigures	Lego, various	2010–present
Lego Monkie Kid^[36]	Journey to the West and Monkey King	Lego	2020–present
Lego Ninjago^[37]	Ninjago (TV series) and	Lego	2011–present
Lego Overwatch^[38]	Overwatch	Blizzard Entertainment, Microsoft	2018–present
Lego Powered Up	Motorised sets	Lego	2017–present
Lego Serious Play	Innovation and business performance	Lego	2010–present
LEGO Simpsons^[39]	The Simpsons	20th Century Studios, Disney	2014–present
Lego Sonic the Hedgehog^[40] ^[41] ^[42] ^[43] ^[44]	Sonic the Hedgehog	Sega	2023–present
Lego Speed Champions	Auto racing	Lego, various	2015–present
Lego Spider-Man	Spider-Man		2019–present	Also a subtheme of Lego Super Heroes
Lego Star Wars	Star Wars	Lucasfilm, The Walt Disney Company	1999–present
Lego Expert Builder / Lego Technic	Gears, axles and functional machinery	Lego, various	1977–1985 (as Expert Builder) 1986–present (as Technic)
Lego Trains	Electric trains	Lego	1966–present
Lego Transformers	Transformers	Hasbro, Takara Tomy	2022-present
Lego Xtra	Accessories	Lego	2018–present
Lego Zelda	The Legend of Zelda	Nintendo	2024-present

Discontinued themes

Name	Subject	Sub-themes	Licensed	Produced	Notes
Lego 4+^[45]	For children 4 years old or more	Pirates City Spider-Man^[46]	Lego, various	2003–2004
Lego Adventurers	Adventurers and exploration	Egypt (1998–1999, 2001) Jungle / Amazon (1999) Dino Island (2000) Orient expedition (2003)	Lego	1998–2001, 2003
Lego Agents	Agents		Lego	2008–2009
Lego Alpha Team	Secret agents	Mission Deep Sea (2002–2003) Mission Deep Freeze (2004–2005)	Lego	2001–2005
Lego The Angry Birds Movie^[47]	The Angry Birds Movie		Columbia Pictures, Rovio Animation, Sony Pictures (formerly)	2016
Lego Aqua Raiders	Underwater exploration		Lego	2007
Lego Aquazone	Underwater exploration	Aquanauts (1995–1996) Aquasharks (1995–1996, 1998) Aquaraiders (1997) Stingrays (1998) Hydronauts (1998–1999)	Lego	1995–1999
Lego Atlantis	Underwater exploration		Lego	2010–2011
			Nickelodeon, Paramount Pictures	2006^[48]
Lego Baby	Lego sets designed for babies		Lego	1983–1990, 2000–2001, 2004–2005
Lego Batman	Batman		DC Extended Universe, Warner Bros.	2006–2008
Lego Belville	Specifically girl-oriented design		Lego	1994–2008
Lego Ben 10: Alien Force^[49] ^[50] ^[51] ^[52]			Cartoon Network	2010
Lego Bionicle	Māori-inspired biomechanical beings		Lego	2001–2010, 2015–2016
Lego Boats	Lego builds that float on water		Lego	1973–2005
Lego Bricks and More	For children 4 years old or more		Lego	2009–2014
Lego Castle	Castle, knights and medieval themes	Castle (1978–1983) Crusaders (1984–1988, 1990–1992, 1998, 2001) Black Falcons (1984–1987, 1990, 2002) Forestmen (1987–1990) Black Knights (1988–1994, 1998) Wolfpack (1992–1994) Dragon Masters (1993–1994, 1998) Royal Knights (1995–1996, 1998) Dark Forest (1996) Fright Knights (1997–1998) Knights' Kingdom (2000) Knights' Kingdom II (2004–2006) Castle II (2007–2009) Kingdoms (2010–2012) Castle III (2013–2014)	Lego	1978–2014
Lego Clikits	Girl's jewellery		Lego	2003–2006
Lego Creative building	For children 4 years old or more		Lego	2006–2008
Lego Dacta	Education	Duplo Technic	Lego	1960–2003
Lego DC Super Hero Girls	DC Super Hero Girls		DC and Warner Bros. Animation Studios	2016-2018
Lego Factory / Lego Design byME	Service that allowed fans to design their Lego sets on a program, and then order the set from Lego		Lego	2005–2008 (as Factory) 2009–2012 (as Design byME)
Lego Dimensions	Toys-to-life	Adventure Time The A-Team Back To The Future Beetlejuice DC Extended Universe Doctor Who E.T. the Extra-Terrestrial Fantastic Beasts Ghostbusters (1984) Ghostbusters (2016) The Goonies Gremlins Harry Potter Jurassic World Knight Rider Legends of Chima The Lego Batman Movie Lego City Undercover The Lego Movie The Lord of the Rings Midway Games Mission: Impossible Ninjago Portal 2 Scooby-Doo Sonic the Hedgehog Teen Titans Go! The Powerpuff Girls (2016 TV series) The Simpsons The Wizard of Oz	LEGO, TT Games, 20th Century Studios, Amblin Entertainment, BBC, Cartoon Network, Columbia Pictures, DC Extended Universe, Ghost Corps, Hanna-Barbera, Middle-earth Enterprises, Midway Games (Formerly), New Line Cinema, Paramount Pictures, SEGA, Sony Pictures, Universal Pictures, Valve Corporation, Warner Bros.	2015–2017
Lego Dino^[53] ^[54]	Dinosaurs		Lego	2011–2012
Lego Dino Attack / Lego Dino 2010^[55] ^[56] ^[57]	Dinosaurs. Released in the United States and Australia as Dino Attack. Released in Europe as Dino 2010 with modified builds		Lego	2005
Lego Dinosaurs	Dinosaurs		Lego	2001
Lego Discovery	Discovery Channel		Discovery Channel	2003
Lego DOTS^[58]	Arts and crafts	Lego, various		2020–2023
Lego Elves	Elves		Lego	2015–2018
Lego Exo-Force	Mecha		Lego	2006–2008
Lego Fabuland	Aimed at young children, the range aimed to fill the gap between Duplo and the standard Lego product ranges		Lego	1979–1989
Lego FORMA^[59]	Fish models		Lego	2019^[60]
Lego Fusion^[61]	Combination of construction sets and game app^[62] ^[63]		Lego	2014
Lego Galidor			Lego, Tom Lynch Company	2002
Lego Games	Board games	Heroica (2011–2012)	Lego, various	2009–2013
Lego Ghostbusters	Ghostbusters	Ghostbusters (1984) Ghostbusters (2016)	Columbia Pictures, Ghost Corps, Sony Pictures	2014–2016, 2018, 2020
Lego Hero Factory	Hero Factory		Lego	2010–2014
Lego Hidden Side^[64] ^[65]	Ghosts, supernatural and mystery solving with interactive augmented reality^[66]		Lego	2019–2020
Lego The Hobbit	The Hobbit (film series)	An Unexpected Journey The Desolation of Smaug The Battle of the Five Armies	Middle-earth Enterprises, New Line Cinema, Warner Bros., Metro-Goldwyn-Mayer.	2012–2014	A subtheme of Lego The Lord of the Rings
Lego Homemaker			Lego	1971–1982
Lego Indiana Jones	Indiana Jones		Lucasfilm, The Walt Disney Company	2008–2023
Lego Island Xtreme Stunts	Stunt performers		Lego	2001–2003
Lego Jack Stone	Action themed sets centred on character Jack Stone.		Lego	2001–2003
Lego Juniors	Easy to build sets designed for children aged 4 to 7 years old	Cars 3 City DC Extended Universe Disney Princess Friends Marvel Cinematic Universe Ninjago The Lego Ninjago Movie Teenage Mutant Ninja Turtles (2012 TV series) Incredibles 2	Lego, various	2014–2018
Lego Legends of Chima	Legends of Chima	Speedorz	Lego	2013–2015
The Lego Batman Movie	The Lego Batman Movie		Lego, DC Extended Universe, Warner Bros.	2017–2018
The Lego Movie	The Lego Movie (franchise)	The Lego Movie ^[67]		2014–2015, 2018–2019
The Lego Ninjago Movie ^[68]	The Lego Ninjago Movie		Lego, Warner Bros.	2017
Lego Life of George ^[69] ^[70]	Combination of construction sets and game app^[71] ^[72] ^[73]		Lego	2011–2012
Lego Little Robots	Little Robots		Lego, Create TV & Film	2003–2004
Lego The Lone Ranger	The Lone Ranger (2013 film)		The Walt Disney Company, Jerry Bruckheimer Films	2013
Lego Master Builder's Academy	Master builder's academy		Lego	2011–2013
Lego Mickey Mouse	Mickey Mouse		The Walt Disney Company	2000
Lego Mindstorms	Robotic Lego sets and kits aimed at teaching coding and robotics		Lego	1998–2022
Lego Mixels	Mixels		Lego, Cartoon Network	2014–2016
Lego Model Team	Advanced vehicle models		Lego	1986, 1990–1991, 1993–1999, 2004
Lego Monster Fighters	Monster fighters, monsters, zombies and ghosts		Lego	2012
Lego Muji^[74] ^[75] ^[76]	Combination of Lego bricks and foil decals^[77]		Muji	2009–2011
Lego Nexo Knights	Nexo Knights		Lego	2016–2018
Lego Ninja	Ninjas	Shogun's Defence (1998–1999) Robbers (1998–1999) Red Ninjas (1999)	Lego	1998–2000
Lego Originals^[78] ^[79]	Giant-sized wooden minifigures		Lego	2019
Lego Pharaoh's Quest	Archaeologists and mummies		Lego	2011
Lego Pirates	Pirates	Imperial Soldiers (1989–1991, 2015) Pirates (1989–1997, 2001–2002, 2009, 2015) Imperial Guards (1992–1996, 2009–2010) Islanders (1994, 2001) Imperial Armada (1996–1997, 2001)	Lego	1989–1997, 2001–2002 2009–2010, 2015
Lego Pirates of the Caribbean	Pirates of the Caribbean (film series)	The Curse of the Black Pearl Dead Man's Chest At World's End On Stranger Tides Dead Men Tell No Tales	The Walt Disney Company, Jerry Bruckheimer Films	2011, 2017
Lego Power Functions	Electric motors for Lego sets		Lego	2007–2020
Lego Power Miners	Mining and underground monsters		Lego	2009–2010
Lego The Powerpuff Girls^[80]	The Powerpuff Girls (2016 TV series)		Cartoon Network	2018
Lego Primo	Lego sets designed for babies		Lego	1995–1999
Lego Prince of Persia: The Sands of Time	Prince of Persia: The Sands of Time		The Walt Disney Company, Jerry Bruckheimer Films	2010
Lego QUATRO	Very large bricks; twice times as big as Lego Duplo bricks, but they are still compatible with Duplo bricks		Lego	2004–2006
Lego Racers	Auto racing	Xalax (2001) Radio Control (2001–2009) Drome Racers (2002) Williams F1 (2002–2003) Ferrari (2004–2013) Power Racers (2005–2010) Tiny Turbos (2005–2013) Lamborghini (2009–2010) Air Stomper (2010–2011)	Lego, various	2001–2013
Lego RoboRiders	Motorcycle-based robots		Lego	2000–2001
Lego Rock Raiders	Mining and underground monsters		Lego	1999–2000
Lego Scala	Girl-oriented designs	Jewellery (1979–1980) Dolls (1997–2001)	Lego	1979–1980, 1997–2001
Lego Scooby-Doo^[81] ^[82]	Scooby-Doo		Hanna-Barbera, Warner Bros.	2015–2017
Lego Space	Space exploration and extraterrestrial life	Space (1978–1988) Futuron (1987–1990) Blacktron (1987–1991) Space Police I (1989, 1991) M:Tron (1990–1991) Blacktron Future Generation (1991–1992) Space Police II (1992–1993, 1998) Ice Planet 2002 (1993–1995, 1999) Unitron (1994–1995) Spyrius (1994–1996, 1999) Exploriens (1996) Roboforce (1997) UFO (1997–1999) Insectoids (1998–1999) Life on Mars (2000–2001) Mars Mission (2007–2008) Space Police III (2009–2010) Alien Conquest (2011) Galaxy Squad (2013)	Lego	1978–2013
Lego Speed Racer	Speed Racer (film)		Warner Bros.	2008
Lego Spider-Man	Spider-Man (Sam Raimi film series)	Spider-Man (2002 film) Spider-Man 2	Columbia Pictures, Marvel Cinematic Universe, Sony Pictures	2002–2004
Lego SpongeBob SquarePants	SpongeBob SquarePants		Nickelodeon, Paramount Global	2006–2009, 2011–2012
Lego Sports	Sports	Soccer / Football (2000–2007) Basketball (2003–2004) Gravity Games (2003–2004) Hockey (2003–2004)	Lego, various	2000–2007
Lego Spybotics	Spy-based robotics		Lego	2002
Lego Stranger Things ^[83]	Stranger Things		Netflix	2019, 2022
Lego Studios	Film studios	Jurassic Park III Nestlé Spider-Man (2002 film)	Lego, various	2000–2003
Lego Teenage Mutant Ninja Turtles	Teenage Mutant Ninja Turtles	Teenage Mutant Ninja Turtles (2012 TV series) Teenage Mutant Ninja Turtles (2014 film)	Nickelodeon, Paramount Pictures, Paramount Global	2013–2014^[84]
Lego Thomas & Friends	Thomas & Friends		Mattel	2005–2009
Lego Slizer / Lego Throwbots	Disk-throwing robots		Lego	1999–2000
Lego Time Cruisers	Time travel	Time Cruisers (1996-1997) Time Twisters (1997)	Lego	1996–1997
Lego Town	Modern life	Leisure (1981–1990, 1992–1994, 1996) Airport (1985, 1989–1994, 1996–2001, 2004) Race (1985–2000) High Speed Adventure (1987–1988) Flight (1987, 1992–1994, 1996) Service and Repair (1987–1989, 1998) Nautica (1991) RSQ911 (1991–1992) Paradisa (1992–1997) Rescue (1993–1996) Launch Command (1995) Outback (1997) Divers (1997–1998) Extreme Team (1997–1999) Res-Q (1997–1999) Space Port (1999) Arctic (2000)	Lego	1978–2001, 2004
Lego Toy Story	Toy Story (franchise)	Toy Story Toy Story 2 Toy Story 3 Toy Story 4^[85]	Pixar, The Walt Disney Company	2009–2011, 2019-2021
Lego Trolls World Tour ^[86]	Trolls World Tour		DreamWorks Animation, Universal Pictures	2020
Lego Ultra Agents	Agents		Lego	2014–2015
Lego Unikitty!	Unikitty!		Lego, Cartoon Network, Warner Bros.	2018
Lego Vidiyo^[87] ^[88]	Music video maker		Lego, Universal Music Group	2021–2022
Lego Vikings^[89]	Vikings		Lego	2005–2006
Lego Wild West	Wild west	Cavalry (1996–1997, 2002) Cowboys (1996–1997, 2002) Indians (1997, 2002)	Lego	1996–1997, 2002
Lego Winnie the Pooh	Winnie the Pooh (franchise)		Disney	1999–2001, 2011
Lego World City	City life		Lego	2003–2004
Lego World Racers	World racing		Lego	2010
Lego Znap	Wire-frame sets		Lego	1998–1999

External links

• • Theme Inventory on Peeron
• Theme Inventory on LUGNET

Notes and References

1. Web site: Lego Space. Lego. January 30, 2020. In 1978, LEGO owner Kjeld Kirk Kristiansen introduces a new business model: the “System within the System”..
2. Web site: Lego Castle. Lego. April 21, 2020.
3. Web site: LEGO Legend Kjeld Kirk Kristiansen to be Inducted into the Toy Hall of Fame. Toy Industry Association. 2008-02-11. What's the Buzz. 2008-03-01. dead. https://web.archive.org/web/20080229090110/http://www.toyassociation.org/AM/Template.cfm?Section=Whats_the_Buzz. 2008-02-29.
4. Web site: The LEGO Group and Nintendo Bring Animal Crossing™ to LEGO Brick Form for the First Time. Lego Group. 10 October 2023. Lego. 12 October 2023.
5. Web site: List of Lego Architecture Sets. Brickset. November 10, 2008.
6. Web site: Transform your passion into art: the LEGO Group puts pop-art back in the picture for adult builders.. Lego Group. 1 July 2020. Lego. 1 July 2020.
7. Web site: LEGO Avatar Theme Confirmed to be Coming. thebrickfan.com. 23 March 2022. 23 March 2022.
8. Web site: LEGO Avatar: The Way of Water Reveals Coming to LEGO Con 2022. thebrickfan.com. 20 May 2022. 21 May 2022.
9. Web site: Details on LEGO Avatar sets fly into view. Brick Fanatics. 4 June 2022.
10. Web site: THE LEGO GROUP UNVEILS FOUR NEW SETS INSPIRED BY AVATAR AT SAN DIEGO COMIC CON 2022. Lego Group. 20 July 2022. Lego. 21 July 2022.
11. Web site: LIGHTSTORM ENTERTAINMENT, DISNEY, AND THE LEGO GROUP REVEAL IMMERSIVE NEW LEGO AVATAR SETS. Avatar. 29 July 2022.
12. Web site: The LEGO Foundation and the LEGO Group team up with blind associations to pilot LEGO Braille Bricks and develop children's breadth of skills. Lego Group. 24 April 2019. Lego. 6 October 2023.
13. Web site: LEGO Braille Bricks to launch in twenty countries over the next six months following successful pilot program. Lego Group. 20 August 2020. Lego. 6 October 2023.
14. Web site: Bringing Braille Fun Home: LEGO Braille Bricks on Sale for the First Time. Lego Group. 24 August 2023. Lego. 6 October 2023.
15. Web site: NEW MOBILE APP LETS YOU FREE BUILD YOUR FAVORITE LEGO BRICKHEADZ™. Lego Group. 12 July 2018. Lego. 2 December 2020.
16. LEGO Systems Debuts Largest-Ever Collection of Building Sets to Inspire Builders of All Ages at American International Toy Fair. PR Newswire. February 12, 2014.
17. LEGO Systems and Upright Citizens Brigade Join Forces to Inspire Creativity. PR Newswire. 23 June 2016.
18. Web site: Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages . . February 16, 2018.
19. LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches. PR Newswire. 21 February 2020.
20. Web site: The LEGO Group brings to life the limitless creative power of children's dreams in its new theme, LEGO® DREAMZzz™. Lego Group. 2 May 2023. Lego. 3 May 2023.
21. Web site: The making of LEGO DREAMZzz™.... Lego Group. 2 May 2023. Lego. 3 May 2023.
22. Web site: 2 May 2023. Meet The Characters Of LEGO DREAMZzz. BrickFanz.
23. Web site: LEGO DREAMZzz – Meet the cast of the upcoming new theme . Brick Fanatics . 4 May 2023 . 4 May 2023.
24. Web site: Prepare To Soar Above Arrakis In The New LEGO Icons Dune™ Atreides Royal Ornithopter. Lego Group. 24 October 2023. Lego. 10 November 2023.
25. Web site: LEGO Education Celebrates 40 Years of Reimagining the Way Children Learn with New Hands-on STEAM Learning Solution. Lego Group. 14 January 2020. Lego.com. Lego. 7 January 2021.
26. Web site: Cat-tastic news! Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation's Gabby's Dollhouse. Lego Group. 1 May 2023. Lego. 2 May 2023.
27. Introducing Gabby's Dollhouse!. May 1, 2023. YouTube.
28. Web site: The LEGO Group builds its first Gabby's Dollhouse range. May 1, 2023. May 8, 2023. Cole. Watson. Kidscreen. Brunico Communications.
29. Web site: 2023-05-02. Gabby's Dollhouse gets the LEGO treatment. 2023-05-02. Mojo Nation. en-GB.
30. Web site: The LEGO Group teams up with PlayStation to bring to life the new LEGO Horizon Forbidden West™ Tallneck set. Lego Group. 15 February 2022. Lego. 14 February 2022.
31. Web site: LEGO Horizon Forbidden West review & interview: 76989 Tallneck. New Elementary. 3 May 2022.
32. Web site: How It Works. Lego Ideas. 20 April 2020.
33. Web site: Universal Brand Development and The Lego Group Expand Jurassic World Partnership With Extensive Line of Construction Sets, Lifestyle Collections and All-New Animated Content. Universal Brand Development. 30 January 2018.
34. Web site: The LEGO Group and Nintendo partner to take legendary brick-building to a new level. Lego Group. 11 March 2020. Lego. 20 April 2020.
35. Web site: The LEGO Group Expands Minecraft Collection. PR Newswire. July 17, 2013.
36. Web site: LEGO Monkie Kid™ - a new hero is born, a new story is waiting to unfold. Lego Group. 15 May 2020. Lego. 15 May 2020.
37. Web site: Unlock Your True Potential: New Era For LEGO NINJAGO With Merged Realms And Source Dragons. Lego Group. 4 May 2023. Lego. 10 May 2023.
38. Web site: July 25: Tune into the first ever LEGO Overwatch Twitch rivals tournament. Lego Group. 27 August 2019. Lego. 27 August 2019.
39. Web site: The LEGO Group Announces Partnership With Twentieth Century Fox Consumer Products To Launch LEGO And THE SIMPSONS Branded Merchandise. PR Newswire. January 8, 2014.
40. Web site: SEGA and LEGO Group Reveal New LEGO Sonic the Hedgehog™ Product Range. Lego Group. 19 April 2023. Lego. 20 April 2023.
41. NEW Sonic The Hedgehog LEGO sets. April 19, 2023. YouTube.
42. Web site: 2023-04-19. LEGO and SEGA debut Sonic the Hedgehog range. 2023-05-02. Mojo Nation. en-GB.
43. Web site: New LEGO Sonic Set And More Revealed at Sonic Central: Sonic vs. Dr. Eggman's Death Egg Robot. Lego Group. 23 June 2023. Lego. 24 June 2023.
44. Make LEGO Sonic More Eggman now!. July 7, 2023. YouTube.
45. Book: Herman, Sarah. Building a History: The Lego Group. 2012-07-09. Grub Street Publishers. 978-1-78340-804-7. 183. en.
46. Book: Farshtey. Gregory. LEGO Minifigure A Visual History New Edition. Lipkowitz. Daniel. Hugo. Simon. 2020-10-01. Dorling Kindersley Limited. 978-0-241-50202-0. 111. en.
47. Web site: Crecente. Brian. Angry Birds Lego official Lego sets coming next year. Polygon. June 8, 2015. June 8, 2015.
48. Web site: 8 October 2021. Six licensed LEGO themes that ended way too soon. Brick Fanatics.
49. Web site: Ben 10: Alien Force. Brickset.com. April 30, 2019.
50. Web site: Ben 10 LEGO Construction Toys Coming from Cartoon Network Enterprises. Animation World Network. June 2, 2009.
51. Web site: 2 June 2009. LEGO Builds Deal for Ben 10 Toys. Animation Magazine.
52. Web site: LEGO Systems Unveils New Construction Toys and Launches Into Board Game Category at 2010 American International Toy Fair. PR Newswire. February 12, 2010.
53. Web site: 2012 LEGO sets: LEGO DINO pictures!. The Brick Blogger. 28 October 2011.
54. Web site: Revisiting LEGO DINO from an AFOL's view. The Brick Blogger. 1 March 2012.
55. Web site: A Look At LEGO…. Dino. 5 February 2018. Bricksfanz.com. 5 February 2018.
56. Book: Farshtey. Gregory. LEGO Minifigure A Visual History New Edition. Lipkowitz. Daniel. Hugo. Simon. 2020-10-01. Dorling Kindersley Limited. 978-0-241-50202-0. 117.
57. Book: Herman, Sarah. Building a History: The Lego Group. 2012-07-09. Grub Street Publishers. 978-1-78340-804-7. 182.
58. Web site: LEGO DOTS have landed – how does this new 2D tile concept shape up?. Creative Bloq. January 28, 2020.
59. Web site: LEGO CREATIVE PLAY LAB TAKES PILOT PROJECT TO INDIEGOGO FOR OPEN INNOVATION. Lego Group. 27 September 2018. Lego. 10 January 2021.
60. Web site: LEGO FORMA Not Launching Any Further. The Brick Fan. December 20, 2019.
61. Web site: Fusion. Brickset.
62. Web site: LEGO Systems Blends Physical and Digital Play with New LEGO FUSION. PR Newswire. June 19, 2014.
63. Web site: Lego Fusion combines fun with Lego bricks and char of virtual worlds. Tech Times. 22 June 2014.
64. Web site: LEGO Hidden Side™ introduces new sets for 2020 and a multiplayer game mode. Lego Group. 6 December 2019. Lego. 6 December 2019.
65. Web site: Announcing a new theme – Hidden Side!. Brickset. February 14, 2019.
66. Web site: The LEGO Group introduces LEGO HIDDEN SIDE™, combining building with augmented reality to create a new way to play. Lego Group. 14 February 2019. Lego. 14 February 2019.
67. Web site: LEGO Group Reveals Building Sets Based on the Upcoming Theatrical Release "The LEGO Movie 2: The Second Part". Lego Group. 20 November 2018. Lego. 20 November 2018.
68. Web site: THE LEGO GROUP ANNOUNCES BUILDING SETS BASED ON THE LEGO NINJAGO MOVIE. Lego Group. 23 June 2017. Lego. 23 June 2017.
69. Book: McQueen, Michael. Winning the Battle for Relevance : Why Even the Greatest Become Obsolete... and How to Avoid Their Fate. 2020-10-13. Morgan James Publishing llc. 978-1-630-47823-0. 20.
70. Book: Breen. Bill. Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry. Robertson. David. 2020-10-01. Cornerstone. 978-1-847-94117-6. 286. en.
71. Web site: LEGO Group Unveils First Fully Integrated Digital-to-Physical Gaming Experience. The Lego Group. September 29, 2011. PR Newswire.
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