Leena Singh Explained

Leena Singh is an Indian fashion designer. She is the owner of Ashima-Leena, an Indian luxury brand.

Career

Leena Singh worked as a lawyer before turning to fashion design.[1] She built the luxury brand Ashima-Leena with her sister-in-law, Ashima.[2]

In 2010, she was the official designer for the Commonwealth Games 2010 held in New Delhi.[3] In 2016, her label Ashima-Leena launched Fragrance of Persia, a collection inspired in Persians clothes. In 2018, Singh launched a couture collection called Khwabeeda in an event in Delhi, exploring contemporary and antique textile crafting weaves.[4] In 2018, Leena Singh showcased a reversible shawl with the purpose of highlighting the artwork of weavers.[5] In 2020, Leena Singh, with the fashion designer Rina Dhaka, supported an initiative to repurpose fashion waste into articles like masks, bed sheets, or pillow covers.[6]

Style

Leena Singh looks for designs that are both traditional and contemporary.[7] She claims that good clothes can be an empowering tool for women. Her brand has pursued to recreate the sense of Mughal royalty.[8] [9]

See also

Notes and References

  1. Web site: Vij. Drishti. 2019-03-02. I'm sassy and I know it! These 5 women are redefining ageless style. 2021-06-26. Hindustan Times. en.
  2. Web site: Ahuja. Snigdha. 7 February 2019. Ashima-Leena: The Untold Story. 2021-06-26. thevoiceoffashion.com. en.
  3. Web site: Leena Singh WEF Women Economic Forum. 2021-06-26. WEF. 23 April 2018 . en-US.
  4. Web site: Singh. Swati. 2018-08-11. Fusing traditional crafts with contemporary design. 2021-06-26. The Sunday Guardian Live. en-US.
  5. Web site: 28 October 2018. Ashima-Leena's tribute to Kashmiri craftsmen - Times of India. 2021-06-26. The Times of India. en.
  6. Web site: 2020-12-12. How The ReFashion Hub plans to talk about fair fashion in India. 2021-06-26. Mintlounge. en.
  7. Web site: Pangin. Inam Sarah. 4 April 2016. Ashima-Leena is for women who believe in timeless fashion: Leena Singh - Times of India. 2021-06-26. The Times of India. en.
  8. Web site: A Melange of Indian craft and royalty . 27 August 2021 . en . April 17, 2022.
  9. Web site: 'Would love to dress up Rekha': Designer Leena Singh . 22 September 2021 . en . 18 April 2022.

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