The Learning Annex Explained

The Learning Annex
Type:Privately held company
Foundation:New York City (1980)
Location:New York City, New York, USA
Industry:Education
Num Employees:114 (2007)
Products:Real Estate Wealth Expo, Trump Expo
Revenue:US$102 million (2007)

The Learning Annex was an American education company based in New York City. It was founded in 1980 by Bill Zanker in his New York City studio apartment with a $5,000 investment.

The Learning Annex offered a wide range of classes on diverse topics such as "How to Develop & Write a Winning Business Plan", "How To Manufacture Your Products", "How to Sing Professionally", "Hair how-to by Frederic Fekkai", "Intro to Pole Dancing", "How to Write a Book Proposal That Publishers Can't Refuse", "How to Talk to Your Cat", "How to Buy Foreclosed Property", "Make Contact with Lost Loved Ones", "How to Shoot Your Own Live Adult Video", "Kabbalah-Dating", "How to Create Magical Spells", "Discover Your Past Lives – Who Were You Before?", "How to Make Your Own Soap", and "How to Marry the Rich".

The Learning Annex achieved pop culture status with references to it appearing on Sex and the City and other television shows as well as being a subject of monologues and a component of movie and television plots.

In 1991, Zanker filed for bankruptcy and sold the Learning Annex.[1] [2] He repurchased it in 2002.[3]

In 2006, the company started offering "Real Estate Wealth Expo" events featuring prominent speakers such as George Foreman, Donald Trump, televangelist Paula White, and motivational speaker Tony Robbins. Trump was reported to have received $1.5 million for each of the 17 one-hour presentations he did for The Learning Annex's "real estate wealth expos" in 2006 and 2007.[4] [5] In a court deposition two years later, Trump admitted that he was paid $400,000.[6] [7]

The Learning Annex was No. 346 on the 2007 Inc. 5000 (a list of the nation's fastest-growing private companies) with a reported three year growth of 794.1%, revenue of $102 million, and 114 employees.[8] Later in 2007, it ceased its operations in Toronto, Canada.[9]

In 2023, the New York Times reported that the Learning Annex had "gone dark".[10]

Notes and References

  1. News: Tossell . Ivor . Welcome to the Earning Annex . . March 15, 2008 . February 4, 2023.
  2. News: Perman . Stacy . Massage for the Masses . . December 16, 1996 . February 4, 2023.
  3. News: Dean . Josh . Bill Zanker Never Wants to Come Down . . January 1, 2008 . February 4, 2023.
  4. https://www.forbes.com/2008/03/18/trump-reagan-blair-biz-media-cx_lh_0318speeches_slide.html "In Pictures: The 10 Most Expensive Speeches"
  5. Web site: Robertson . Campbell . ... It's How You Say It . . 2006-01-08 . 2017-01-30.
  6. News: Kaczynski . Andrew . Massie . Christopher . That Time Trump Said He Had World's Highest Speaking Fee And Everybody Went With It . . August 11, 2012 . July 3, 2021.
  7. News: Fahrenthold . David A. . O’Harrow, Jr. . Robert . Trump: A true story . . August 10, 2016 . July 3, 2021.
  8. https://web.archive.org/web/20071020122302/http://inc.com/inc5000/2007/company-profile.html?id=200703460 "No. 346 The Learning Annex"
  9. News: Lakey . Jack . Learning Annex is gone but shabby boxes remain . 15 August 2020 . . November 7, 2007.
  10. News: Bensinger . Ken . Selling Trump Isn’t What It Used to Be . . February 4, 2023 . February 4, 2023.