| Genre: | Educational |
| Starring: | Wally Amos Doris Biscoe Charlotte Scot Les Raebel Sylvia Glover Jim Johnson |
| Theme Music Composer: | Dennis Carnevale |
| Composer: | Dennis Carnevale |
| Country: | United States |
| Language: | English |
| Num Seasons: | 1 |
| Num Episodes: | 30 |
| Company: | KET / WXYZ-TV |
| Location: | Detroit, Michigan; Kentucky |
| Camera: | Multi-camera |
| Runtime: | 30 minutes |
| Channel: | PBS / syndicated |
Learn To Read is a 1987 adult educational TV series that consists of 30 programs, hosted by entrepreneur and literacy advocate Wally Amos. Co-instructors include Doris Biscoe (who was an anchorwoman for WXYZ-TV in Detroit, Michigan) and Charlotte Scot. Caitlyn Jenner guest-starred on the first episode. The series was based on 27 million Americans having almost no reading skills. On Friday, there is a review of each week. The final program reviews the entire series. In every episode (except programs 1, 5, 10, 15 and 30) there is a "Getting Along" segment, either with Sylvia Glover or Jim Johnson (both formerly of WXYZ's Good Afternoon Detroit) as instructors. Also, there's Les the Letter Man and Nancy the Word Woman. Finally, there is Billy Green, referred to as the "Book Guy", telling viewers to get their workbook. Learn to Read was produced by Kentucky Educational Television in association with WXYZ-TV (the copyright is owned by both KET and E.W. Scripps, then Scripps Howard Broadcasting), funded by the Kmart Corporation, the Corporation for Public Broadcasting and contributions to PBS. The program was produced at WXYZ's studios in Southfield, Michigan, with additional production done at KET in Kentucky. The program was televised on many PBS member stations, and syndicated to commercial stations.[1] The program was seen locally on WXYZ-TV, generally weekday mornings at 5AM.[2] Episodes are available online through YouTube.[3]
While episodes originally consist of a 6-week daily course, some stations air episodes on a less-frequent basis, as little as once a week. New York City PBS station WNET was the final PBS affiliate to air the show and aired it daily (occasionally twice daily) before pulling it from its lineup in 2009. Initially, Learn To Read was produced solely at WXYZ-TV in Detroit. It was originally offered free to all ABC affiliated television stations in the United States by VP/General Manager Jeanne Findlater, who created the idea and wrote the format. She sold the whole underwriting costs to Chrysler, K-Mart, Kroger, and McDonald's after convincing them that they had to use their commercial time to promote literacy but not their products. On behalf of the station, she got the national Charles W. Scripps Literacy Award which Barbara Bush presented. Learn To Read was later syndicated to PBS state network Kentucky Educational Television. KET marketed it throughout the United States. In the first broadcast, Findlater scheduled the program at 5:30 am, and at 10:00 am. The idea for the early morning time slot was conceived by Doug Frazier years before. Frazier, then president of the UAW-CIO, urged Findlater to create a literacy series and run it after or before a work-shift. Findlater said ratings for the early morning slot were not available, but many letters sent to her indicated that those viewers did not want their kids to understand they could not read. The series was widely used in prisons. Estimates of total viewership (from 2002) were more than 18 million people.