Leafs By Snoop Explained
| Founded: | 2015 |
| Founder: | Snoop Dogg |
| Hq Location: | Denver, Colorado, U.S. |
Leafs By Snoop is a cannabis brand owned and promoted by the rapper Snoop Dogg and produced by Canopy Growth Corporation.
History
Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1] [2]
In June 2016, it was reported that Snoop Dogg was in a trademark dispute with the Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada by Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[3] In February 2019, the Toronto Maple Leafs confirmed that they had filed an intellectual property lawsuit.[4]
Description
Leafs by Snoop offers eight products:[5]
- Indica dominant: Bananas, Northern Lights, Moonbeam, Cali Kush and Purple bush
- Sativa dominant: Lemon Pie, Blueberry Dream and Tangerine Man
- High-CBD strain called 3D CBD
The flower is sold in eighth, quarter and 1-ounce packages.
The Atlantic noted that the carefully designed packaging by Pentagram had been designed "to make marijuana appeal to upscale consumers".[6]
See also
Notes and References
- News: Jessica Murphy. Snoop Dogg v Toronto Maple Leafs: legal fight looms over marijuana logo. The Guardian . 23 June 2016 . 3 May 2017.
- Web site: Snoop Dogg's new weed line: Leafs By Snoop marijuana . The Cannabist . 10 November 2015 . 3 May 2017.
- Snoop Dogg Launches His Own Brand of Pot . Time. Joanna Plucinska. 11 November 2015. 25 November 2020.
- News: Cecilia Keating. Does Leafs By Snoop Have A Future In Canada's Recreational Market?. Lift & co. 7 June 2018. 25 November 2020.
- News: Glen Korstrom. Lawyers evaluate Toronto Maple Leafs' dispute with Snoop Dogg's cannabis brand. Vancouver Courier. 6 February 2018. 25 November 2020.
- News: Brian Koerber. Snoop Dogg launches his own weed brand called Leafs By Snoop. Mashable. 10 November 2015.
- News: Leafs by Snoop, Pentagram, and the Art of Marijuana Packaging . The Atlantic. Katharine Schwab . 18 November 2015 . 25 November 2020.
