| Leaf Brands, LLC | |
| Type: | Private |
| Industry: | Confectionery |
| Predecessor: | Leaf International |
| Hq Location City: | Newport Coast |
| Hq Location Country: | U.S. |
| Area Served: | Worldwide |
| Products: | Candy, cookies, soda, chewing gum |
| Owner: | Ellia Kassoff |
| Brands: | |
Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s.[1] Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.[2]
In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, a precursor to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]