Lay 02 Sheep Explained

Lay 02 Sheep
Type:Studio
Artist:Lay Zhang
Cover:LAY 02 SHEEP.jpg
Released:October 7, 2017
Recorded:2017
Studio:Zhang Yixing Studio, China
Length:32:09
Language:Mandarin Chinese
Label:SM Entertainment
Producer:Lay Zhang
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Lay 02 Sheep is the first studio album by Chinese recording artist Lay Zhang. It was released on October 7, 2017 in South Korea and China by SM Entertainment. The album features ten tracks in total, including the two singles "I Need U" and "Sheep".

Background and release

On September 21, Lay and S.M. Entertainment released teaser images for the album on different social media platforms. On September 25, the single "I Need U" was released as Lay's gift to his grandparents' on their 50th wedding anniversary.[1]

On September 27, it was confirmed by S.M. Entertainment that Lay will be releasing his second album Lay 02 Sheep on October 7, 2017.[2] Lay was a producer and personally executed the composition, arrangement and lyrics writing of all the songs as well as the directing of the music videos. On October 6, 2017 S.M. Entertainment released a teaser for the music video of "Sheep". Lay 02 Sheep was officially released on October 7 (Lay's birthday) through online stores.

Singles

The music video for "I Need U" ranked #1 on Billboard's China Weibo Live Chart. In 12 hours, it hit more than 26 million views online, consecutively being the major 3 music chart's winner.[3] [4] "I Need U" charted in 17 countries and ranked #1 on iTunes in 12 countries, including the United States, Canada, Malaysia, Portugal, Philippines, Singapore, Thailand, Turkey, Hong Kong, China and more.[5] [6]

Promotion

On October 7, Lay performed a flash mob of "Sheep" in Sanlitun, Beijing.[7] The album premiere, "2017 Zhang Yixing Showcase" was held at the Beijing National Aquatics Center on October 12. On October 21, Lay kickstarted the first stop of his "Lay 02 Sheep Signing Promo" at Hongqiao Art Centre, Shanghai.[8] The second wing of his "Lay 02 Sheep Signing Promo" continued at Shenzhen on October 29.[9]  On November 5, the "Lay 02 Sheep Signing Promo" was wrapped up at Changsha, Hunan.[10] He subsequently performed the song at the reality talent show, The Next Season 2 on Dragon TV which he guested.[11] On December 31, Lay performed "Sheep", "Boss" and "Mask" on Hunan TV's Year End Concert.[12]

Commercial performance

On its first day of digital sales, the album broke 5 records on QQ Music: Gold (¥250,000 in 30 seconds), Double Gold (¥500,000 in 45 seconds), Triple Gold (¥750,000 in 52 seconds), Platinum (¥1 million in 1 minute 10 seconds) and Diamond Record (¥5 million in 9 hours 11 minutes).[13] The album later broke a Double Diamond (¥70 million) record on May 3, 2018.[14]

The album entered iTunes Worldwide at #9, being the first Chinese singer to enter iTunes Worldwide Top 10 Albums list.[15] Within 2 hours, the album ranked #1 on iTunes in 10 countries including Japan, Australia, Singapore, Indonesia, Philippines and more.[16] Billboard China ranked the lead song, "Sheep" at #2 on the Top 10 Chinese Songs of 2017.[17]

Charts

Weekly charts

Chart (2017)Peak
position
Chinese Albums (YinYueTai)[18] 1
Japanese Albums (Oricon)[19] 87
South Korean Albums (Gaon)[20] 10
US World Albums (Billboard)[21] 4

Year-end charts

Chart (2017)Peak
position
Chinese Albums (YinYueTai) 1
Chinese Albums (Billboard)2

Sales

RegionSales
scope=rowChina [22] 811,103+
scope=rowJapan (Oricon)[23] 757+
scope=rowSouth Korea (Gaon)[24] 21,214+

Release history

RegionDateFormatLabelProducer
South KoreaOctober 7, 2017Digital download, streaming audioS.M. EntertainmentLay Zhang
China
Various
South KoreaOctober 18, 2017CD, Digital download, streaming audio
China

Awards

YearAwardCategoryResult
2017Tencent Video Star AwardsAlbum of the Year
201825th ERC Chinese Top Ten Awards
Producer of the Year

External links

Notes and References

  1. News: EXO's Lay proposes in Paris for his new "I NEED U" music video. 2017-09-25. Scout Magazine. 2017-09-27. en-US. https://web.archive.org/web/20170927101725/http://www.scoutmag.ph/section/music/exos-lay-proposes-paris-new-need-u-music-video/. 2017-09-27. dead.
  2. Web site: SMTOWN: LAY's 2nd Album To Be Released Oct 7. Facebook. en-US. 2017-09-27.
  3. Web site: Yixing Studio Weibo: 'I NEED U' 26M Views Online, 1.2 Youtube. Weibo. Chinese. 2017-09-27.
  4. Web site: EXO's Lay Joins 1 Million Views Club In Less Than 24 Hours Since "What U Need" Release Soompi. www.soompi.com. en-US. 2017-10-07.
  5. Web site: Yixing Studio Weibo: MV "I NEED U" iTunes. Weibo. Chinese. 2017-09-27.
  6. Web site: EXO's Lay Sees International Success On Charts With "What U Need" Soompi. www.soompi.com. en-US. 2017-10-07.
  7. Web site: Lay surprises crowd with street performance of 'Sheep'. SBS PopAsia. en. 2017-10-12.
  8. Web site: 张艺兴《SHEEP》签售会将袭 华为nova 2系列顶级HiFi助阵_驱动中国. mobile.qudong.com. 2017-10-25.
  9. News: 张艺兴深圳签售教粉丝跳《SHEEP》. 2017-10-30. 新浪娱乐 (Sina Entertainment). zh.
  10. News: [张艺兴][新闻]171031 《SHEEP》签售会长沙站主题确定]. Oct 31, 2017. zh.
  11. News: Zhang Yixing performed on The Next 2《天籁之战2》. zh. 2017-12-08. Harbin Daily.
  12. News: 张艺兴双台跨年点燃舞台 跨屏助力收视率. January 2, 2018. Phoenix TV. zh.
  13. Web site: QQ Music Weibo: "Lay 02 Sheep" Breaking Records. Weibo. Chinese. 2017-10-07.
  14. Web site: 张艺兴专辑《SHEEP》破双白金 关注环境保护. China News. Chinese. 2018-05-04.
  15. Web site: SHEEP 跻身世界专辑Top 10. 2017-10-09. Weibo. 张艺兴工作室 (Zhang Yixing Studio). chinese.
  16. News: 张艺兴《SHEEP》上线爆屏 破最快钻石唱片记录. 2017-10-09. Phoenix TV. chinese.
  17. News: BILLBOARD RADIO CHINA公佈2017年度華語十大金曲. December 11, 2017. Billboard. chinese.
  18. Web site: YinYueTai Top 10 Album Charts of 2017. YinYueTai. zh. January 2, 2018.
  19. Web site: 2017 Oricon Weekly Chart. October 24, 2017. 2017-10-25. ko.
  20. Web site: 2017 Gaon Album Chart - Week 42. Gaon Music Chart. October 15–21, 2017. 2017-10-26. ko.
  21. Web site: Billboard's World Albums. October 28, 2017. Billboard. 2017-10-17.
  22. Lay 02 Sheep sales in China's three major music platforms:
  23. Web site: 2017 Oricon Weekly Chart (See #87). October 24, 2017. 2017-10-25. ko.
  24. Web site: Gaon Album Chart - October, 2017. Gaon Music Chart. 2017-11-09. ko.