Laurence Shanet Explained

Laurence Paul Shanet is an American commercial director and film director, also known under his working moniker Kranky. He has also directed music videos, internet content and stage plays, and worked at various times as a writer and producer, in both the advertising and entertainment industries. His work has won the 2004 Young Director Award at the Cannes Lions International Festival (sponsored by Commercial Film Producers of Europe), and is part of the permanent collection of the Museum of Modern Art (via their joint award with the Association of Independent Commercial Producers).

Overview

He attended the Bronx High School of Science and Johns Hopkins University, where he studied film, as well as writing and psychology.

Originally, the name "Kranky" represented Laurence Shanet and his directing partner David M. Rosenthal (director of the movie Janie Jones (2010)) up to their series of spots for Master Cabbie (2003); since their 2003 parting, "Kranky" has been kept as Laurence Shanet's working moniker and production company name.[1] He is sometimes also credited as "Laurence Shanet" or "Larry Shanet".

Known best for his commercial work, he has directed commercials for Pepsi, Volkswagen and Starburst, among others. His work has been seen in most of the industry's major awards shows, and is part of the permanent collection of the Museum of Modern Art,[2] via their joint award with the Association of Independent Commercial Producers. Larry currently owns a production company with creative partner, Wayne Best, called Tent. [tentcontent.com]

He is also known for various projects in the entertainment world. He was the Head Writer and co-creator of the animated series "Badtime Stories" (a.k.a. "8:37"), and, in 2002, he directed the popular Off-Broadway play "Connections", a comedy about internet dating. In 2018, Shanet directed and co-produced the pilot of the television show "Cuff", which was an official selection in the drama competitions at the New York Television Festival[3] and the Independent Television Festival.[4] He was also announced as the director of the television movie "Chase the Ace", featuring Matthew Rauch and Zina Wilde.[5]

Personal life

In 2012, he married his girlfriend, actress Alyssa Sutherland.They divorced shortly thereafter in 2013.[6]

Honors

Awards
Nominations, shortlists, finalists

External links

Notes and References

  1. http://www.boardsmag.com/articles/magazine/20041001/kranky.html Short 2004 article about 'Kranky'
  2. Web site: AICP -. www.aicp.com . https://web.archive.org/web/20090220121348/http://www.aicp.com/show/show.html . February 20, 2009.
  3. Web site: Cuff - 2018 NYTVF Guide . December 29, 2018 . December 29, 2018 . https://web.archive.org/web/20181229123321/https://www.nytvf.com/tixSYS/2018/xslguide/eventnote.php?EventNumber=1415 . dead .
  4. Web site: The Independent Television Festival | ITVFest . December 29, 2018 . December 29, 2018 . https://web.archive.org/web/20181229123340/https://www.itvfest.com/drama-selections . dead .
  5. Web site: Film News Roundup: Paramount Taps Tyler Perry, Michael Bay to Produce Thriller 'I Am Yours'. June 14, 2018.
  6. http://www.heraldsun.com.au/entertainment/sutherland-weds-her-man-in-thailand/story-e6frf96x-1226281071638 Byrne, Fiona, "Sutherland weds her man in Thailand", Melbourne Herald Sun (February 25, 2012)
  7. AICP: Search: query for "Kranky" and query for "Shanet".
  8. http://front.phs.fi/y/2005/n_3_2.html "CFP-E: Young Director Award 2004 – winners"
  9. http://www.oneclub.org/os/search/?year=&id=1572 "One Show > 2004 > Merit > Consumer Television"
  10. https://enter.hermesawards.com/entry/maria-and-the-dinosaur/) (https://enter.hermesawards.com/winners/#/platinum/2014
  11. http://www.tellyawards.com/winners/2014/online-video/internetonline-video-cultural/maria-and-the-dinosaur/119251
  12. Web site: Wander Films Award Winning Commercial Maria and the Dinosaur | PGM Artists . December 29, 2018 . December 29, 2018 . https://web.archive.org/web/20181229075534/http://pgmartists.com/2014/05/19/maria-and-the-dinosaur/ . dead .
  13. Web site: Winner's List.
  14. https://docs.wixstatic.com/ugd/f0e8db_cf602e2aa7d24ff3abef73e508b811b5.pdf
  15. http://dogooder.tv/explore/funny/22/setting-the-bar-low
  16. Web site: Winners competition advertising message . December 29, 2018 . November 11, 2018 . https://web.archive.org/web/20181111135207/http://www.deauvillegreenawards.com/en/winners-competition-advertising-message-2017 . dead .
  17. Web site: Decision Tree by Prosper Digital TV .
  18. http://www.liaawards.com/2001/finalists/tv/tv-final.html "LIAA: 2001 TV/Cinema Finalists"
  19. http://www.liaawards.com/2003/finalists/tv/tv-final.html "LIAA: 2001 TV/Cinema Finalists"
  20. Query at clioawards.com/archive with "Credit: Kranky" for all years and all categories (no permalink).
  21. Web site: London International Awards . 2007.liaentries.com . August 29, 2012.
  22. Web site: American Museum of Natural History . June 2013 .
  23. https://www.luerzersarchive.com/en/magazine/commercial-detail/ewg-(environmental-working-group)-63621.html)

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