Laura Lang Explained

Birth Place:United States
Alma Mater:Tufts UniversityWharton School of the University of Pennsylvania
Occupation:CEO of Time Inc.

Laura Lang is the former CEO of Time Inc. She was the CEO of Digitas, a global integrated brand agency from 2008 to 2012.[1]

Career

Lang was raised in Warwick, Rhode Island.[2] She graduated from Tufts University and received an MBA in finance from the Wharton School of the University of Pennsylvania. She began her career on the client side, in product and brand management at the Quaker Oats Co., Bristol-Myers and Pfizer Pharmaceutical Co. She then spent time as senior vice president/group manager at Yankelovich Clancy Shulman. After that, she served as president at Marketing Corp. of America, where she did strategic consulting for clients in the retail, electronics and information, entertainment, travel, and gaming industries.[3] [2]

In 1999, she joined Digitas and ran the company's New York office for several years. She became CEO of Digitas North America in 2004 and then global CEO in 2008.[4] Under Lang's leadership, Digitas doubled its new-business revenue in 2008 and expanded relationships with some of its key clients.[5] In 2007, Advertising Age named Lang one of its "Women to Watch".[6] Lang also made BtoB Magazine's "Who's Who" list in 2006,[7] 2007,[8] and 2009.[5] She currently sits on the advisory board of the Tufts University Entrepreneurial Leadership Program,[3] the Board of Directors for Benchmark Electronics,[9] and the Board of Directors for Nutrisystem.[10] She also co-chairs “The One Hundred,” a committee dedicated to raising awareness and funds for the Massachusetts General Hospital Cancer Center.[11]

Recognition

In 2012, Forbes named Lang one of the top 20 most influential businesswomen in the world.[12]

External links

Notes and References

  1. Web site: Moses . Lucia . Time Inc. Picks Another Outsider as CEO . Adweek . January 17, 2012.
  2. Web site: Johnson . Grant . Direct Magazine, "What makes you tick?" . Directmag.com . October 15, 2006 . January 17, 2012.
  3. Web site: Tufts University, "Alumni Profile" . Gordon.tufts.edu . January 17, 2012 . https://web.archive.org/web/20120217150212/http://gordon.tufts.edu/entLeader/studentAlumniProfiles/Lang.asp . February 17, 2012 . dead .
  4. Web site: Promo "Lang to Head Digitas, Kenny to Lead Digital for Publicis" . Promomagazine.com . June 26, 2008 . January 17, 2012 . https://web.archive.org/web/20110715123837/http://promomagazine.com/interactivemarketing/lang_digitas_digital_publicis_0626/ . July 15, 2011 . dead .
  5. Web site: BtoB Magazine, "Who's Who in 2009" . Btobonline.com . July 20, 2009 . January 17, 2012 . https://web.archive.org/web/20120319021843/http://www.btobonline.com/apps/pbcs.dll/article?AID=%2F20090720%2FFREE%2F907179958%2F1193%2Fwhoswho-agencies . March 19, 2012 . dead .
  6. Web site: Advertising Age, "Women to Watch 2007" . Adage.com . June 1, 2007 . January 17, 2012.
  7. Web site: All Business, "BtoB Magazine's 'Who's Who in 2006'" . Allbusiness.com . July 10, 2006 . January 17, 2012.
  8. Web site: Goliath, "BtoB Magazine's 'Who's Who in 2007'" . Goliath.ecnext.com . January 17, 2012.
  9. http://resources.bnet.com/topic/benchmark+electronics+inc..html BNET, "Benchmark Electronics"
  10. Web site: Seeking Alpha, "Nutrisystem Inc. Q1 2010 Earnings Call Transcript" . Seekingalpha.com . January 17, 2012.
  11. Web site: Massachusetts General Hospital, "MGH Cancer Center Honors The One Hundred" . Massgeneralmag.org . August 6, 2010 . January 17, 2012.
  12. Web site: The World's Most Powerful Women In Business 2012. Goudreau. Jenna. Forbes. en. 2019-11-21.

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