Lauf Cycling Explained

Lauf Cycles
Type:Private Limited Company
Industry:Bicycles
Location:Reykjavík, Iceland
Founders:Benedikt Skulasson,
Gudberg Bjornsson
Products:Bicycles, bicycle forks, handlebars

Lauf Cycles is an Icelandic bicycle brand based in Reykjavík. They specialise in gravel bikes.

The Lauf Forks idea was born over a cold bike-ride aprés beer in a cramped basement apartment in Reykjavík around Christmas-time 2010. Avid mountain biker and engineer Benedikt Skulason, at the time working as an R&D engineer for a high-end composite prosthetic feet company, pitched his idea of a super-light revolutionary bicycle suspension fork to his good friend and industrial designer Gudberg Bjornsson.

They are most commonly known for their invention of the Lauf Spring: a pivotless trailing link fork.[1] A set of glass fiber[2] springs are attached between the wheel set and the forks of a bike.[3] Manufacturing is done in Iceland, with subsidiary dealers found in both Europe and the United States.

The company gained media attention when Canadian Cyclo-cross National Champion,[4] Michael Van Den Ham[5] used Lauf bikes for his successful competition wins in 2018.[6]

In 2023, Lauf launched the Úthald (meaning "endurance" in Icelandic), marking their first foray into the road bike market.[7]

See also

Notes and References

  1. Web site: Lauf Grit - Outline of Lauf Spring Design. laufcycling.com. 2020-04-21.
  2. Web site: Introducing Lauf. epic-cycles.co.uk. 2020-04-21.
  3. Web site: Lauf Grit fork review. bikeradar.com. 2020-04-21.
  4. Web site: 'cyclingcanada.ca' - 2018 Shimano Canadian Cyclocross Championships & PTBO CX UCI C2. cyclingcanada.ca. 2020-04-21.
  5. Web site: Pro Bike: Michael Van den Ham's 2018 DK 200 Lauf True Grit Gravel Bike. Schuster. Zachary. 2018-07-18. cxmagazine.com. 2020-04-21.
  6. Web site: Interview: Michael van den Ham on Winning 2017 Canadian Nationals. Schuster. Zachary. 2017-11-02. cxmagazine.com. 2020-04-21.
  7. Web site: Why Lauf has launched a road bike – and the thinking behind it . 2024-05-17 . bikeradar.com.