Latin Sparks Festival Explained

Latin Sparks Festival
Genre:Latin dance
Location:Ottawa, Ontario & Toronto, Ontario, Canada
Years Active:2012–2019, 2021–
Website:http://latinsparks.ca/

Latin Sparks Festival is Canada’s largest Latin dance party that occurs annually in Ottawa, Ontario and Toronto, Ontario, Canada. In 2023, over 5,000 people attended the festival in each city for one night of dancing. Latin Sparks Festival is a one-night event that brings the fire and flavour of Latin America to Canada. The annual festival features DJs, Live bands, dance performances, a variety of dance lessons, outdoor bars, authentic Latin street food and a giant outdoor party in the open-air. [1]

History

Latin Sparks made its debut in 2012 as a weekly, summer event at a patio restaurant. The event was organized by two friends. Typically, only 40 people attended.

2013

The festival took place on a fenced-off portion of Sparks Street, attracting approximately 1,500 guests per event. The festival consisted of 3 events held during the summer.

2014

During this year, the festival consisted of 5 events and attracted 4,000 guests. The festival was held on Sparks Street and covered one block.

2015

For the first time, the festival was a one day event that featured 2 live bands - a Cuban orchestra playing salsa and a Brazilian 25-piece Batucada playing a mix of percussions and horns. This event attracted approximately 6,000 attendees and covered 2 blocks of Sparks Street.

2016

Due to increased popularity, the festival moved to Albert Island[2] for one night of Latin dancing in the open air. Albert Island is directly behind the Canadian War Museum and beside Lebreton Flats. The new venue is accessible from Booth Street and overlooks the Ottawa River. Latin Sparks 2016 attracted an estimated 3,000 attendees.

2017

Latin Sparks Festival was held on Albert Island again. As Canadians of Latin American descent make up one of the largest non-European ethnic groups in the country,[3] this festival demonstrated the vibrancy and diversity of their culture in the Canada's 150th anniversary edition.[4]

2018

Latin Sparks Festival expanded to Toronto and took place on Saturday, August 18. For a first time event in Toronto, the festival attracted 3,500 attendees. The Ottawa Festival still took place in Albert Island on Saturday, June 9 and attracted 4,500 attendees. Both Festivals were sold out.

2019

The 4-day festival will occur in Ottawa from Thursday, 30 May to Sunday, 2 June. The Main Event: Block Party on Albert Island will start at 6PM with a performance from Yani Borell accompanied by a live Salsa band. The Block Party will go on until at 2AM. Latin Sparks Festival in Toronto will occur from Thursday, 15 August to Sunday, 18 August and follow a similar schedule to the Ottawa Festival. The festival schedule consists of a Social Dance, Boat Party, Dance Bootcamp, Main Event and Hangover Brunch.

2021

With 2020 being cancelled and the festival going on hiatus, it returned in 2021.

2022

The Toronto festival expanded to a new venue - Ontario Place. The August festival featured a 15-piece Samba Fusion performance, multiple stages and DJs, the 10-piece salsa band, Salseros With Attitude (SWA) and a variety of food and drink vendors. The Ottawa Festival took place at LeBreton Flats in September.

2023

The Toronto festival moved to The Bentway, the festival's biggest Toronto outdoor venue so far. The Ottawa Festival returned to LeBreton Flats in September to celebrate it's 10th anniversary in the city. The milestone year attracted over 5,000 attendees.

2024

Latin Sparks Festival is taking place from 3 - 11PM on September 7, 2024 at Lebreton Flats Park. In addition to the fan favourite performances, signature cocktails and food trucks, dance classes and multiple entertainment stages, a new element will be introduced this year: a Latin Dance Battle where dancers can participate for a cash prize. The event is open to all ages, children aged 12 years and younger are welcomed to attend for free and do not require a ticket. The schedule and lineup is available on their website latinsparks.ca.

Sponsors

The festival has been supported by private companies and various government bodies such as: the Ministry of Tourism, Culture and Sport, the City of Ottawa, Toronto Arts Council, Ontario Arts Council, Hot 89.9 FM, Labatt Brewery Company, Modelo Especial, Cellection and various local Latin American restaurants.[5]

See also

External links

Notes and References

  1. latinsparks.ca
  2. Web site: Albert Island - Ottawa Past & Present. Laquerre. Alexandre. www.pastottawa.com. 2017-05-28.
  3. Web site: The Latin American Community in Canada. www.statcan.gc.ca. en. 2017-05-28.
  4. Web site: Ottawa 2017. Dept.. Service Innovation & Performance. 2017-04-19. ottawa.ca. en. 2017-05-28. https://web.archive.org/web/20170211081704/http://ottawa.ca/en/visitors/ottawa-2017. 11 February 2017. dead.
  5. Web site: Latin sparks festival Ottawa - Latin Sparks Festival 2017. Latin Sparks Festival 2017. en-US. 2017-05-27.