Lasso (video sharing app) explained
Lasso was a short-video sharing app by Facebook.[1] [2] Lasso was launched on iOS and Android and was aimed at teenagers.[3]
On July 2, 2020, Facebook announced that Lasso would be shutting down July 10. It has since been shut down. Currently Lasso was merged with Instagram, to relaunch as Instagram Reels.[4] [5]
Features
The application connected with Facebook, among other social media platforms, and allowed users to upload their short videos with music and find trending videos via Lasso's hashtag tracking.[6] [7]
Competition
Lasso was directly competing with short video sharing app TikTok, which merged with Musical.ly in August 2018.[8]
Notes and References
- Web site: Facebook To Launch Instant Messaging Service. TechCrunch. AOL.
- Web site: Facebook quietly launches a TikTok competitor app called Lasso . The Verge.
- Web site: Facebook Goes After TikTok With the Debut of Lasso. 2020-08-04. Fortune. en.
- Web site: Facebook is shutting down Lasso, its TikTok clone. 2020-08-04. TechCrunch. en-US.
- Web site: Facebook is dumping its failed TikTok clone Lasso to make way for its other TikTok clone on Instagram. Paige. Leskin. Business Insider.
- Web site: 2018-11-13. Facebook launches app to rival TikTok. 2020-08-04. INQUIRER.net. en.
- Web site: Bastone. Nick. Facebook just launched a standalone video app called Lasso and it's basically the exact same thing as TikTok. 2020-08-04. Business Insider.
- Web site: Facebook quietly launches a TikTok competitor app called Lasso. Shannon. Liao. November 9, 2018. The Verge.
