Lärabar Explained

Lärabar
Producttype:Energy bars
Country:United States
Currentowner:General Mills
Markets:United States, Canada, United Kingdom
Previousowners:Humm Foods

Lärabar is a brand of energy bars produced by General Mills. The bars come in a variety of flavors such as Apple Pie, Carrot Cake, Cinnamon Roll, and Mint Chip Brownie.[1]

History

Lärabar was created by Denver native Lara Merriken, who was looking to make a "very healthy product that tasted delicious".[2] [3] According to the General Mills website, Merriken's inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado.[4] As she was running down the mountain, she was inspired to create a food bar that was made out of only fruits, nuts and spices.[5] The umlaut on the ä is decorative.[6] [7]

The bars were first introduced for sale in the United States on April 14, 2003. The original flavors were Cherry Pie, Apple Pie, Cashew Cookie, Banana Bread, and Chocolate Coconut Chew.[8]

In 2008, General Mills acquired the original producer of Lärabar, Humm Foods.[9] The product line has been expanded to more than 30 varieties, including high-protein bars and bars for children.[10]

In 2019, the Lärabar range launched in the United Kingdom.[11]

Flavors

The thirty Lärabar flavors offered are:

Reviews

An April 2007 review in the Pittsburgh Post-Gazette praised Lärabar, writing "The bar is moist and chewy, tart and tasty. None of the medicinal tastes of other protein bars."[12] The bar's "authentic" taste and use as a breakfast meal have also been complimented.[13]

Recalls

In January 2009, General Mills voluntarily recalled Peanut Butter Cookie flavor Lärabar for fear of salmonella contamination. No illnesses were reported.[14] [15]

External links

Notes and References

  1. Web site: Lärabar-Our Products. www.Larabar.com. June 20, 2019.
  2. Web site: LÄRABAR - About - History - Founder, Lara Merriken. larabar.com. June 16, 2015.
  3. News: Raz . Guy . LÄRABAR: Lara Merriken . How I Built This . NPR.org . 28 October 2019 . en.
  4. Web site: General Mills: Lärabar organic-natural brand. GeneralMills.com. January 23, 2018. December 15, 2014. https://web.archive.org/web/20141215185551/http://www.generalmills.com/Brands/Organic_natural/Larabar.aspx. dead.
  5. Web site: December 18, 2013. How One Hike Led To The Massive Success Of LARABAR. The Huffington Post. June 16, 2015.
  6. Web site: The umlaut was added for fun - it's decorative. Lärabar. 2014-10-15. en. 2019-11-21.
  7. Web site: Building Brands - Lärabar. Bishop. Rachel Dix. 2018-09-04. Trademarkology. Stites & Harbison. en. 2019-11-21.
  8. Web site: LÄRABAR - Our Story. www.Larabar.com. January 23, 2018.
  9. Web site: General Mills to buy local Larabar maker . Davis . Joyzelle . June 10, 2008 . Rocky Mountain News . March 21, 2017 . bot: unknown . https://archive.today/20130201115749/www.rockymountainnews.com/news/2008/jun/10/general-mills-to-buy-local-larabar-maker/ . February 1, 2013 .
  10. News: Forgrieve . Janet . How LÄRABAR Grew By Keeping It Simple . Forbes . 23 July 2019 . en.
  11. Web site: Popular US vegan snack brand LÄRABAR is launching in the UK. veganfoodandliving.co. 10 January 2019 . January 10, 2019.
  12. News: Fresh Find: Larabar. Downer. Elizabeth. Pittsburgh Post-Gazette. October 21, 2009. April 19, 2007.
  13. News: Arain. Fauzia. Shelf Life. January 19, 2011. Chicago Tribune. January 6, 2011.
  14. News: UPDATE 1-General Mills recalls 2 peanut butter-flavored products. Pema. Tenzin. Reuters. Forbes. October 21, 2009. January 19, 2009.
  15. Web site: General Mills: One of the World's largest food Companies. GeneralMills.com. January 23, 2018.

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