Landmark Cinemas Explained

Landmark Cinemas of Canada Inc.
Type:	Subsidiary
Foundation:	May 7, 1965^[1]
Location City:	Calgary, Alberta
Locations:	40^[2]
Area Served:	Ontario, Central & Western Canada
Industry:	Movie theatres
Parent:	Kinepolis Group
Num Employees:	approx. 2500
Subsid:	Landmark Cinemas Canada LP
Homepage:	landmarkcinemas.com

Landmark Cinema of Canada Inc. is a Canadian cinema chain. Based in Calgary, Alberta, Landmark operates 36 theatres with 299 screens,^[3] primarily in Ontario and western Canada. Its holdings include much of the former Empire Theatres chain which it acquired in late 2013, and some Famous Players locations divested as part of that chain's purchase by Cineplex Entertainment. Landmark is the second-largest cinema chain in Canada after Cineplex. It was acquired by Belgian company Kinepolis in 2017 for $123 million.

History

Landmark Cinemas is the umbrella name originally covering the holdings of Towne Cinemas, Rokemay Cinemas, and occasionally May Theatres. It was adopted in 1974 after the purchase of Rothstein Theatres, which was the first big expansion for the company, adding about 15 locations (some closed immediately or sold and were never operated by Landmark).

Another expansion took place in 1984, when it purchased most of the Alberta and British Columbia assets of Canadian Odeon Theatres as part of that chain's merger into Cineplex Odeon Corporation, now Cineplex Entertainment.

In late 2013, Landmark Cinemas announced the purchase of 23 theatres in Ontario and Western Canada from Empire Theatres. It later added the Kanata and Whitby locations that were to be sold to Cineplex Entertainment, plus Ottawa's World Exchange Plaza.^[4] This transaction made Landmark the second-largest cinema chain in Canada with 54 locations and 359 screens. The sale also included five IMAX screens, one in Calgary, Alberta, and four in Ontario.^{[5] [6] [7]} Empire promotional offers such as Reel Deal Tuesdays and University/College Student Combo were carried over by Landmark, but only some locations offer these discounts.

Empire Theatres in Ontario and Western Canada closed on October 31, 2013, after the evening shows which also closed Empire Theatres permanently. The sale closed on October 31, 2013, and on November 1, 2013, the theatres reopened as Landmark Cinemas.^[8] Branding name changes occurred in late 2013 at the former Empire Theatres locations. Landmark Cinemas operated the World Exchange Plaza theatre on a management contract from November 1 to December 31, 2013, after which its lease expired.^{[9] [10]}

In September 2017, Landmark announced its sale to the Belgian exhibitor Kinepolis for $123 million, pending regulatory approval.^{[11] [12]} On December 8, 2017, Landmark announced the completion of the sale to Kinepolis Group.^[13]

Operations

Premium seating

Reserve Recline Relax is a premium theatre offering available at no additional charge at 21 Landmark Cinemas locations. Seats are reserved in advance and consist of larger, sofa-like chairs comparable to Cineplex VIP Cinemas, though without the legal drinking age requirement or alcohol service. To make room for these seats, theatres now have 60% fewer seats.^[14]

Premiere Seats are available at 17 locations, and auditoriums with this option include one row of these seats. This option includes privacy screens, coat hooks, side tables, adjustable heated seats and adjustable headrests. Premiere Seats require an additional fee compared to regular seats.

Premium screens

Landmark Cinemas features several premium large format screens. These require an additional cost compared to a regular admission and offer reserved seating.

• IMAX digital screens with xenon projection are available at four locations. One is in Calgary, Alberta (Country Hills) and three are in Ontario at the Kingston, Kitchener, Kanata. Whitby location is using IMAX Laser projector. All of these were previously owned by Empire Theatres and, with the exception of Kingston, were in turn previously owned by AMC Theatres (Kanata and Whitby) or Famous Players (SilverCity in Calgary and Kitchener). IMAX 70 mm film screenings are unavailable at Landmark Cinemas.
• Extra Experience is an in-house large screen theatre, and is currently available at two locations. Extra theatres use a Barco 2K projector, a custom-designed 7.1 surround sound system and faux leather seats.^[15] It premiered as Empire Extra at the Waterloo location on November 19, 2010, and at the Calgary (Shawnessy) and Ottawa (Orleans) locations following an announcement on May 16, 2011. Landmark opened an Extra auditorium in Winnipeg in May 2015, with Pitch Perfect 2 premiering in that format.^[16] Landmark has replaced two former Extra auditoriums with Laser Ultra, including Shawnessy in 2021 and Waterloo in 2023.
• Xtreme is available exclusively at the West Kelowna, BC location. It is a Landmark Cinemas brand similar to the Extra Experience, but in lieu of Extra's 7.1 surround sound, Xtreme uses Dolby Atmos (formerly Barco Auro 11.1) surround sound, and recliner seating.
• Laser Ultra is an in-house large screen theatre available at 13 locations. These premium screens feature 4K laser projectors, Dolby Atmos surround sound, and recliner seating.

Locations

width=40%	Theatre name	City	Format	Former Owner/Opened	Premium Large Format
Alberta
Country Hills			Opened May 5, 2000	Famous Players, Empire Theatres	Digital IMAX Laser Ultra
Market Mall		Stadium	Opened December 19, 2019	Laser Ultra
Shawnessy			Opened November 27, 1998	Famous Players, Empire Theatres	Laser Ultra
Cardium		Traditional	Irvin Janzen
City Centre		Traditional	Opened July 28, 1988	Cineplex Odeon, Empire Theatres
Tamarack		Stadium	Opened June 10, 2021	Laser Ultra
Nova		Traditional	T. Fowler
Fort McMurray		Traditional	Opened November 9, 2018	Laser Ultra
Spruce Grove		Traditional	Magic Lantern Theatres, Empire Theatres
St. Albert	St. Albert	Traditional	Opened February 15, 2018	Laser Ultra
Sylvan Lake		Traditional
British Columbia
Showcase 5		Traditional	Caprice Showcase Theatres
Rialto		Traditional
Columbia		Traditional
Aurora Cinema Centre		Traditional
Grand 10		Stadium	Caprice Showcase Theatres
Avalon Cinema Centre		Stadium
Landmark 10		Stadium	Built by Landmark	Laser Ultra
Landmark 7		Stadium	Built by Landmark
Paramount		Traditional	Famous Players
Guildford			National General Cinemas, Famous Players, Empire Theatres
Capitol Encore		Traditional	Caprice Showcase Theatres
Landmark 8 & Xtreme		Stadium	Built by Landmark	Landmark Xtreme
Manitoba
Capitol 9		Stadium	Empire Theatres	Laser Ultra
Southland 5		Traditional	Magic Lantern Theatres
Grant Park 8		Stadium	National General Cinemas, Cineplex Odeon, Empire Theatres
Ontario
Bolton		Contemporary	Empire Theatres
		Contemporary	Famous Players, Empire Theatres
Kingston		Contemporary	Empire Theatres	Digital IMAX
Kanata		AMC Theatres	AMC Theatres, Empire Theatres	Digital IMAX
London		Traditional	Famous Players, Empire Theatres
Orleans		Contemporary	Empire Theatres	Extra Experience
Pen Centre			Famous Players, Empire Theatres	Laser Ultra
Waterloo		Contemporary	Empire Theatres	Extra Experience Digital IMAX
Whitby		AMC Theatres	AMC Theatres, Empire Theatres	Digital IMAX
Windsor	Windsor	SilverCity	Scheduled to open in late-2024.^[17]
Saskatchewan
Aurora		Stadium	Opened October 2019	Laser Ultra
Brighton Gate		Stadium	Opened June 2018	Laser Ultra

Former theatres

Alberta

• Roxy, Airdrie
• Gaiety Theatre, Grande Prairie (R. Norton)
• Globe Theatre, Calgary
• Jan Cinema, Grande Prairie (R. Norton)
• Jasper Cinema Centre, Edmonton
• Clareview, Edmonton (Cineplex, Empire)
• Lux Cinema, Banff
• Lyric Theatre, Grande Prairie
• Prairie Cinema Centre, Grande Prairie
• Towne Cinema Centre, Edmonton
• Wapiti Drive-In, Grande Prairie (George Repka)
• Landmark Six, Fort McMurray (May Theatres)
• Oasis, Brooks

British Columbia

• Armond Theatre, Cranbrook (J. Purnell, Famous Players)
• Bay Theatre, Nanaimo (Famous Players)
• Coronet Theatre, Prince George (Famous Players)
• Centre Cinema, Dawson Creek
• Crest Theatre, Dawson Creek Northland Theatres Ltd.
• Esplanade, North Vancouver (Famous Players, Empire)
• Galaxy Theatre, Campbell River
• Grand 6 Cinemas, Abbotsford (Cineplex)
• Lido Theatre, Fort St. John (C. Brooks)
• Mission Theatre, Mission (Victory Theatres Ltd.)
• Paramount Theatre, Chilliwack (Famous Players)
• Paramount Theatre, Kamloops (Famous Players)
• Paramount Theatre, Kelowna (Famous Players)
• Penmar Cinema Centre, Penticton (PenMar Theatre Ltd)
• Royal Theatre, Trail (Cineplex)
• Towne Cinema, Vernon (Famous Players)
• Towne Cinema Centre
• Vic Theatre, Victoria
• Westbank Drive-In, West Kelowna

Manitoba

• Garry, Selkirk (Rothstein)
• Globe Theatre, Winnipeg (Famous Players)
• Towne 8, Winnipeg (Cineplex)

Ontario

• Kitchener (Famous Players SilverCity, Empire Theatres)
• Square One, Mississauga (Cineplex, Empire)
• World Exchange Plaza, Ottawa (Cineplex, Empire)

Saskatchewan

• C & H Drive-In, Lloydminster (May Theatres)
• Cinema 6 Drive-In, Regina (Rothstein)
• Roxy Theatre, Saskatoon (Rothstein)
• Soo Theatre, Weyburn (Rothstein)
• Tower, Yorkton (Rothstein)

Yukon

• Qwanlin Mall, Whitehorse
• Yukon Cinema Centre, Whitehorse

Notes and References

1. Web site: About Us . Landmarkcinemas.com . 2013-06-28.
2. Web site: About Landmark Cinemas.
3. Web site: About Landmark Cinemas.
4. Web site: Competition Bureau concerns result in changes to proposed movie theatre merger. 9 October 2013.
5. Web site: IMAX Movies Combo. Landmark Cinemas. 2016-06-16. https://web.archive.org/web/20160616180746/https://www.landmarkcinemas.com/imaxmoviescombo. 2016-06-16. dead.
6. Web site: Empire Company Announces Sale of Empire Theatres . June 27, 2013 . Canada Newswire . CNW Group . July 13, 2013.
7. Web site: Landmark Cinemas of Canada Announces Acquisition of Twenty Empire Theatres . https://web.archive.org/web/20130701013321/http://www.mmdnewswire.com/landmark-cinemas-of-canada-129948.html . dead . July 1, 2013 . June 27, 2013 . MMD Newswire . Mass Media Distribution . July 13, 2013 .
8. Web site: Landmark Cinemas Canada Proceeds to Transition and Ownership After Receiving Approval from Competition Bureau to Complete }} of 22 Empire Theatres in Western Canada and Ontario ]. 2013-10-31 . https://archive.today/20131031144207/http://www.mmdnewswire.com/landmark-cinemas-canada-130252.html . 2013-10-31 .
9. Web site: Cinema chain taking over World Exchange theatre, hopes to keep it open . ottawacitizen.com . dead . https://web.archive.org/web/20131031102634/http://www.ottawacitizen.com/Cinema+chain+taking+over+World+Exchange+theatre+hopes+keep+open/9084663/story.html . 2013-10-31.
10. Web site: Last movie to be shown by Landmark at World Exchange . ottawacitizen.com . dead . https://web.archive.org/web/20131224102845/http://www.ottawacitizen.com/Last+movie+shown+Landmark+World+Exchange/9312756/story.html . 2013-12-24.
11. Web site: TriWest | Kinepolis Group NV reaches agreement to purchase Landmark Cinemas Canada LP.
12. News: Landmark Cinemas chain sold to Belgian firm for $123M . 2017-09-18. Canadian Press. 2017-10-09.
13. Web site: Kinepolis Group NV completes acquisition of Landmark Cinemas Canada LP.
14. Web site: Recliner Seats. Landmark Cinemas. September 9, 2017. en.
15. News: Charlebois. Brieanna. Tell Us About Us Comment.
16. Web site: Pitch, Please - Win Passes to Pitch Perfect 2. 103.1 Virgin Radio Winnipeg. March 5, 2016.
17. Web site: 2024-02-01 . Landmark Cinemas moving into former Silver City theatre location . 2024-08-03 . CTV News Windsor . en.