Laitilan Wirvoitusjuomatehdas Explained

Laitilan Wirvoitusjuomatehdas is a Finnish brewery and a soft drinks company based in Laitila. It was founded in 1995 and now the company owns several brands, such as: Kukko beers, OIVA ciders, Kievari beers and Wanhanajan Limonaadi lemonades. The company also produces, for example, the Euro Shopper ciders sold in Finland and the Hurriganes beer, which is named after a famous Finnish rock group. Since 2001, all of the products of Laitilan Wirvoitusjuomatehdas are manufactured using wind power.[1] Furthermore, some of the products, for example the Kukko beers (except for the porter and wheat beer), are also gluten free and as such suitable for Coeliac disease sufferers.[2]

The company was previously known as Fisutta Oy and it was renamed in November 2006 as Laitilan Wirvoitusjuomatehdas Oy.[3]

The company uses the archaic spelling "wirvoitus" instead of the contemporary spelling "virvoitus" (Finnish for "refreshment") on purpose to evoke an old-fashioned feel.[4]

Soft drinks

Alcoholic beverages

External links

Notes and References

  1. Web site: Tervetuloa - Laitilan Wirvoitusjuomatehdas . 28 December 2014 . dead . https://web.archive.org/web/20100301173758/http://www.laitilanwirvoitusjuomatehdas.fi/ . 1 March 2010 .
  2. Web site: Suomen Keliakialiitto ry - Eniten kysyttyä . 2009-05-16 . dead . https://web.archive.org/web/20071008153025/http://www.keliakialiitto.fi/view/categories.asp?koodi=ek . 2007-10-08 .
  3. Web site: YTJ - Yritys- ja yhteisötietojärjestelmä — Yrityshaku. 15 September 2016.
  4. Leppänen, Timo: Merkilliset nimet. Tarinoita yritysten ja tuotteiden nimistä, Finnish Literature Society, Helsinki 2016.