Lacta (Greek company) explained

Lacta (Greek company) should not be confused with Lacta (Brazilian company).

Lacta
Producttype:Confectionery
Currentowner:Mondelez International
Country:Greece
Markets:Greece, Cyprus, Albania

Lacta is a series of Greek chocolate products created in 1962 by the Pavlidis confectioner, founded in 1841, in Athens, Greece. In 1991, Pavlidis company was sold to Kraft Foods Inc., which in turn was renamed Mondelez International.[1] In addition to the standard milk chocolate bar, there are many different forms and flavours of Lacta, including Oreo, hazelnut, and strawberry yogurt. Lacta bars remain among the best selling chocolate bars in Greece.[2]

External links

Notes and References

  1. Web site: Ιστορία της Lacta Choco. el. 12 January 2016. Lacta Choco. https://web.archive.org/web/20120103122647/https://sites.google.com/site/lactachoco/istoria-etaireia. 3 January 2012.
  2. Web site: In Greece, Kraft Scores A Hit For Lacta Chocolate With Crowdsourced Film. https://web.archive.org/web/20150416225129/http://adage.com/article/global-news/kraft-links-chocolate-love-greece/142953/. 16 April 2015. 12 January 2016. Advertising Age. 24 March 2010. Hall. Emma.