| Creator: | Reggie Amigo |
| Country: | Philippines |
| Num Episodes: | 10 (iWantTFC) 160 |
| Producer: | Jemila M. Jimenez |
| Editor: | Ray Ann Kristelle Endaya |
| Runtime: | 30-50 minutes |
| Channel: | iWantTFC |
| Channel2: | Kapamilya Channel/A2Z/TV5 |
| List Episodes: | List of La Vida Lena episodes |
La Vida Lena is a Philippine drama revenge television series broadcast by Kapamilya Channel. Directed by Jerry Lopez Sineneng, Jojo Saguin and Andoy Ranay, it stars Erich Gonzales in the title role. The fast-cut version of the series was streamed on iWantTFC from November 14, 2020 to January 16, 2021. The full version of the series was aired on the network's Primetime Bida evening block from June 28, 2021 to February 4, 2022.[1]
Despite being the subject of bullying and discrimination because of the big scar on her face, Magda refuses to let criticisms get to her and strives hard to secure a comfortable life for her family. Using her skills and intelligence, she hits the jackpot when the soap she created quickly gains popularity in the town of Salvacion. However, the young lady's success does not sit well with the Narciso family, the owners of Royal Wellness, the biggest surgical and cosmetic company in the country. When Magda refuses to sell her formula to the Narcisos due to their contrasting views, a string of bad luck comes her way. Losing everything dear to her, Magda returns with a new face, armed with determination to retaliate against the powerful clan who ruined her life.[2]
Ivana Alawi was originally cast for the lead role, with a working title Lihim ni Ligaya. The pre-production had started and the cast was already introduced during a presscon back in February 2020. Due to COVID-19 pandemic and enhanced community quarantine in Luzon in March 2020, Alawi backed out of the project; her main reason was to avoid risking the health of her family as she will be exposed during lock-in tapings.[4] In August, Deo Endrinal, the head of Dreamscape Entertainment, approached Erich Gonzales to take on the lead role. The title of the series is officially named La Vida Lena, inspired by Jojo Saguin, one of the directors who is known to her colleague named Lena. From Ligaya, the lead character's name was changed to Magdalena Mendoza. Several recasting and revisions in the script are being made to suit the new theme and new cast. La Vida Lena served as Gonzales' return to television two years after playing her first triple role in The Blood Sisters (2018).[5]
Pre-production started in September 2020. The entire cast and crew underwent rigorous procedures and COVID-19 protocols before heading down to their filming location at Antipolo. The first cycle of lock-in taping started on October 1, 2020, and finished on October 17, 2020. Second cycle of taping resumed on November 15, 2020, and finished on December 4, 2020. Third cycle of taping started on January 10, 2021, and finished on January 30, 2021. The fourth and final cycle of taping concluded in February 2021.
La Vida Lena was one of the most watched TV programs among U.S. multicultural Asian homes in September 2021.[6] The series was also the most watched show on iWantTFC.[7] According to AGB Neilsen, the series received 3.9% TV ratings on August 30, 2021, beating its timeslot rival The Sand Princess (3.2%) despite limited reach on free television.[8]
| 2023 | PMPC Star Awards for Television | Best Primetime Drama Series | [9] [10] | ||
| Best Drama Actress | Erich Gonzales | ||||
| Best Drama Actor | Carlo Aquino | ||||
| JC de Vera | |||||
| Best Drama Supporting Actor | Raymond Bagatsing | ||||
| Best Drama Supporting Actress | Agot Isidro | ||||
| Janice de Belen | |||||
| Best New Female TV Personality | Hasna Cabral |