La Loto Explained

La Loto
Cover:La Loto TINI Becky G Anitta.jpeg
Border:yes
Type:single
Artist:Tini, Becky G and Anitta
Album:Cupido
Language:Spanish
English Title:"The Lotto"
Genre:Reggaeton
Chronology:Tini singles
Prev Title:Suéltame
Prev Year:2022
Next Title:El Último Beso
Next Year:2022

"La Loto" is a song by Argentine singer Tini, American singer Becky G and Brazilian singer Anitta. It was released on July 6, 2022 by Sony Music Latin and Hollywood Records as the seventh single from Tini's fourth studio album, Cupido (2023). The song was written by the three singers alongside Elena Rose, while Andrés Torres and Mauricio Rengifo handled musical composition and production.

Tini collaborated with both artists for the first time, while Gomez and Anitta previously sang on a remix version of Maluma's "Mala Mía"; Gomez had also featured in a duet with Anitta, on the song "Banana".

"La Loto" is a primary bass-heavy reggaetón party track, with some urbano and modern hip hop influence. The lyrical content focuses on the usual pop themes of self-confidence and heavy partying; overall, the song features a theme of female solidarity and camaraderie.[1] “La Loto” peaked at #6 on Billboard Argentina Hot 100, while also reaching #16 on Billboard's US Latin Digital Song Sales and #8 on US Latin Pop Airplay.

Background and release

Tini, Becky G and Anitta were part of WhatsApp's “Escuchanos, Miranos” campaign in celebration of Women's History Month.[2] Soon after, rumors started to surface that the three were working on a song together, and in an interview with Billboard, Anitta confirmed and revealed that a “super cool” collaboration with Tini and Gomez was in the works.[3]

In an interview, Tini said about the collaboration: “The truth is that both of them have been great references throughout my musical growth, as women in the industry and as artists, I have to say that I have always dreamt of doing something with one of them. And now having them, together in a song of mine, recording this powerful video – I feel that the truth is, it is a dream come true and I am happy to share this with them.”[4] Gomez also spoke about the collaboration in an Instagram video, saying: “How empowering it is to see three women hustlers coming together for a bop. Anitta swung by and so did Tini, and we were all hanging out and we were talking about girl power. We got to do something together!” [...] We're a force to reckon with now in the music industry. The way I walk into a room, when I see my female counterparts, it's different. Instead of trying to make headlines about who is fighting about what, it's about our record-breaking numbers.”[5]

On June 27, Tini announced via her social media, that a song was coming with the Brazilian and American singers. On July 4, Tini announced the release date of the song with a fragment of the video. On July 6, the song was released, along with its music video on Tini's YouTube channel.[6]

Composition

"La Loto" was written by Tini, Becky G, Anitta, and Elena Rose; Andrés Torres and Mauricio "El Dandee" Rengifo composed and produced the song.[7] [8] The song is written in the key of D♭ major, with a moderately fast tempo of 90 beats per minute. It is a reggaeton song that lasts for a duration of three minutes and ten seconds.[9] The song also has a Latin rhythm, and is described by Tini as exploring more urban nuances rarely heard in her music.[10]

Lyrically, the song revolves around sex, or "sinning" as the girls call it in the chorus, with themes of female empowerment. Tini opens the song by singing about being in a party, saying: "Today we're sweating off all the makeup [...] This now looks like our runway". Anitta takes the second verse: "I fly directly from Miami to Rio [...] I brought Tini, we're gonna make a tremendous mess" before stating "Diamonds shining from head to toe/ The one that's with me won the lotto". Finally, Gomez sings the third verse: "We got all the drip, drip, all of Gucci-cci", and referencing the couple Lele Pons and Guaynaa, followed by "Short dress with nothing under/ This is what I work for". In the chorus, the girls state that they don't care about other people's opinions, and that "Tonight it seems we're sinning/ Tomorrow we go confess". The line "The baby with me won the lotto" expresses female empowerment, with the girls alluding to being the biggest and best prize their partners could have.[11]

Music video

The music video for "La Loto" was shot in Los Angeles. It was co-directed by Argentine director Diego Peskins and Venezuelan Daniel Duran, both having worked with the singers on their previous songs.[12] Rather than the typically-modern nightclub scenes of many music videos, “La Loto” takes place in a 1920s-stylespeakeasy” setting, with rather dark, subdued lighting, along with jewels, diamonds and gold elements. The three singers are all wearing diamond-studded, shiny and revealing outfits, while the background dancers are simply in all-black clothing. Overall, the video’s style and feeling can best be described as sexy, with some Burlesque elements, as well as early-Hollywood, somewhat “vintage” looks influenced by 1920s, 1930s, and 1940s actresses. The visual appeal is offset with the pulsating rhythms of Urbano Latino music.[5]

In an interview with Rolling Stone, Tini herself described the video as a “burlesque”-style visual and added that “…This video has an aesthetic that is quite vintage, like a burlesque, like Moulin Rouge, as in the old times. The song makes you feel powerful and I think that's what each of us wants to convey on the set.”

Meanwhile, Gomez commented “This video is so fire… The concept, the visuals, the outfits, the hair, the looks, the makeup; it's serving, for sure.”[4] [5]

Synopsis

The video opens with Tini seated at a vanity in a dressing room, finishing applying her makeup. The camera begins by briefly filming her reflection, while she says to herself, “Un poquitito; un poquitito te podés emborrachar. Dos copas de vino…” (lit. “You can get a little bit drunk, a little bit; Two glasses of wine…”). At this point, Tini puts her makeup brush down; the camera pans to the right as she begins singing directly to the camera. She is wearing a gold sequined dress with her hair in a long ponytail. She then stands up, and in the room with her are Becky G and Anitta, both dressed similarly and getting ready.

Next, Tini is entering a crowded bar, in a jewel-studded black catsuit and stilettos, wearing gold sunglasses and a large, pink faux-fur coat. Her dancers approach her and take her coat, while she confidently and sexily walks around the bar, greeting the patrons and other dancers. She then is on a darkened stage, and the group of male and female dancers join Tini in executing the tight choreography. Parts of the dance routine feature the use of chairs and seated moves.

On the second verse, we see Anitta ordering a drink at the bar, at which point she faces the camera and begins dancing on and around the bar. She is wearing stilettos with a typically burlesque-style outfit (brassiere, garters, etc). Then, Becky G is seen sitting on a sofa, in an all-black ensemble, surrounded by opulent pearls and vintage jewelry, with the male dancers wearing masquerade ball masks. The three Latina singers are finally shown seated together, in their original looks, copying each other as they cross and un-cross their legs on the couch. They’re showing they’re sexy with 'badass' personas, at times singing quite close to one another (to the point of near-intimacy).[5] The trio is finally shown dancing on a stage, giving us a taste of what winning their “lottery” must feel like.[4]

Accolades

Organization! scope="col"
YearCategoryResult
Premios Gardel2023Best Urban Collaboration[13]
Premios JuventudGirl Power[14]
Hottest Choreo
Premios Tu Música UrbanoVideo of the Year[15]
Top 50 Music AwardsBest Collaboration[16]
Lo Nuestro Awards2024Urban/Pop Collaboration of the Year[17]

Personnel

Credits adapted from Tidal.[8]

Charts

Chart (2022)! scope="col"
Peak
position
Argentina Airplay (Monitor Latino)[18] 5
Bolivia Airplay (Monitor Latino)[19] 4
Brazil (Top 100 Brasil)[20] 63
Costa Rica Urbano (Monitor Latino)[21] 14
Ecuador Urbano (Monitor Latino)[22] 14
El Salvador Pop (Monitor Latino)[23] 6
Global Excl. US (Billboard)[24] 114
Guatemala Pop (Monitor Latino)[25] 16
Mexico (Billboard Mexican Airplay)[26] 23
Mexico (Billboard Mexico Espanol Airplay)[27] 11
Panama (PRODUCE)[28] 24
Panama Urbano (Monitor Latino)[29] 6
Paraguay (SGP)[30] 30
Paraguay Urbano (Monitor Latino)[31] 7
Puerto Rico Urbano (Monitor Latino)[32] 8
Spain (PROMUSICAE)[33] 78
Uruguay (CUD)[34] 10
Uruguay (Monitor Latino)[35] 1
US Latin Digital Song Sales (Billboard)[36] 16

Year-end charts

Chart (2022)! scope="col"
Position
Argentina (Monitor Latino)[37] 61
Bolivia (Monitor Latino)[38]
Ecuador (Monitor Latino)[39] 94
Uruguay (Monitor Latino)[40]

Notes and References

  1. Web site: "La Loto" by TINI, Becky G & Anitta Passes The Vibe Check. MusicDaily. Juan. Requena. July 11, 2022. July 12, 2022.
  2. Escúchanos. Míranos - WhatsApp Call for Gender Equality in Music . 4 March 2022 .
  3. March 16, 2022 . Anitta Unveils Becky G & Tini Collaboration, Talks Viral 'Envolver' Challenge & New Album: Watch. . Billboard Media, LLC . March 15, 2022.
  4. July 7, 2022 . WATCH: Becky G, Tini & Anitta Release Epic Collab 'La Loto'. ReMezcla . remezcla.com. July 7, 2022.
  5. July 7, 2022 . Latina Reinas Tini, Becky G, and Anitta Join Forces on 'La Loto'. . Rolling Stone. July 7, 2022.
  6. July 7, 2022 . Tini Stoessel's message to Becky G and Anitta for the departure of "La Loto". Zyri. ziry.net. July 7, 2022.
  7. Web site: La Loto . July 7, 2022 . Qobuz.
  8. Web site: July 11, 2022 . Credits / La Loto / Tini, Becky G, Anitta . . July 7, 2022.
  9. Web site: La Loto by TINI, Becky G, Anitta – Key and BPM. SongData.io. July 7, 2022.
  10. Web site: Tini Stoessel: el significado detrás de la canción "La Loto" con Anitta y Becky G. July 7, 2022 . Glamur.Mx. July 7, 2022.
  11. Web site: Tini, Anitta y Becky G rompen con video alternativo "La Loto". July 7, 2022 . Tn8.tv. July 7, 2022.
  12. March 16, 2022 . Tini estrenó "La Loto" junto a Becky G y Anitta. Espectaculos-Mza . espectaculos-mza.com. July 6, 2022.
  13. Web site: Premios Gardel 2023. May 3, 2023 .
  14. 2023 Premios Juventud Nominations: See the Complete List . . June 13, 2023 .
  15. Premios Tu Música Urbano 2023: Lista completa de nominados . .
  16. Web site: TOP 50 MUSIC AWARDS 2023 « Top 50 . 2023-04-28 . es.
  17. 2024 Premios Juventud Nominations: See the Complete List. Billboard. June 13, 2023.
  18. Web site: Top 20 Argentina – Del 25 de Julo, 2022. Monitor Latino. Spanish. 25 July 2022.
  19. Web site: Top 10 Bolivia de Augosto 2022. Monitor Latino. August 2, 2022. es.
  20. Web site: Crowley Charts Top 100 Latin. Crowley Broadcast Analysis. January 15, 2022. In "Semana Referência", select "17/07/2022 – 21/07/2022".
  21. Web site: Top 20 Costa Rica – Urbano – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  22. Web site: Top 20 Ecuador – Urbano – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  23. Web site: Top 20 El Salvador – Pop – Top 20. Monitor Latino. August 2, 2022.
  24. Web site: Becky G (Global Excl. US). Billboard. May 14, 2021.
  25. Web site: Top 20 Guatemala – Pop – Del 1 al 7 de Agosto, 2022. Monitor Latino. August 1, 2021.
  26. Tini Chart History. Billboard. June 15, 2022.
  27. Tini Chart History (Mexico Espanol Airplay). Billboard. November 13, 2021.
  28. Web site: TOP 50 INTERNACIONAL BMAT-PRODUCE DEL 03 A EL 10 DE JUNIO 2022. Sociedad Panameña de Productores Fonográficos. Spanish. June 10, 2022. https://archive.today/20220610221023/https://producepanama.org/top-50/. 10 June 2022.
  29. Web site: Top 20 Panama – Urbano – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  30. Web site: Julio – TOP #100 de canciones de SGP. Sociedad de Gestión de Productores Fonográficos del Paraguay. 2 July 2022. Spanish.
  31. Web site: Top 20 Paraguay – Urbano – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  32. Web site: Top 20 Puerto Rico – Urbano – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  33. Web site: Top 100 Canciones: Semana 28. Productores de Música de España. July 25, 2021.
  34. Web site: Chart Mensual Julio 2022. Uruguayan Chamber of Disc. es. July 3, 2022.
  35. Web site: Top 20 Uruguay – General – Del 25 al 31 de Julio, 2022. Monitor Latino. July 25, 2021.
  36. Latin Digital Song Sales: The Week of July 23, 2022. Billboard. July 19, 2022. July 19, 2022.
  37. Web site: Chart Anual Monitor Latino 2022 – Argentina . es. December 2, 2022. Monitor Latino. December 2, 2022. https://web.archive.org/web/20221202211538/http://charts.monitorlatino.com/top100/anual/2022/Argentina/general/charts-las-mejores-canciones-por-pa%C3%ADs/Tocadas. live.
  38. Web site: Chart Anual Monitor Latino 2022 – Bolivia. es. December 2, 2022. Monitor Latino. December 2, 2022. https://web.archive.org/web/20221202211542/http://charts.monitorlatino.com/top100/anual/2022/Bolivia/general/charts-las-mejores-canciones-por-pa%C3%ADs/Tocadas. live.
  39. Web site: Chart Anual Monitor Latino 2022 – Ecuador. es. December 2, 2022. Monitor Latino. December 2, 2022. https://web.archive.org/web/20221202102448/http://charts.monitorlatino.com/top100/anual/2022/Ecuador/general. live.
  40. Web site: Chart Anual Monitor Latino 2022 – Uruguay. es. December 1, 2022. Monitor Latino. December 1, 2022. https://web.archive.org/web/20221201232657/http://charts.monitorlatino.com/top100/anual/2022/Uruguay/general. live.