LV Strip (Nevada gaming area) explained

The LV Strip is one of the designated Nevada Gaming Control Boards reporting areas. It consists of the Las Vegas Strip casinos and many of the surrounding casinos.[1] The Strip earns roughly 50% of the gaming revenue from all sources for the state of Nevada.

For the previous 12 months ending 31 August 2009, the Las Vegas Strip earns 83.6% of the pit revenue in Clark County, and 50.6% of the gaming revenue from other sources (slot machines, sports bet, parimutuel, etc.).

Penny slot machines is the only categories of gaming devices where revenue is increasing. After decades of being the top earning game in the pit, blackjack was surpassed by baccarat for the previous 12 months ending 31 August 2009. In August 2009, the game of baccarat was responsible for over 50% of the pit gaming revenue for the Strip which surpassed the game's contribution in February during Chinese New Year.

Since 1999, non-gaming revenue at the Strip casinos exceeds gaming revenue. In more traditional gaming areas like Downtown Las Vegas or Laughlin gaming is still the primary revenue source.

Gaming revenue of Strip casinos

Financial information is provided to show where the source of gaming revenue comes from (slots revenue, vs. pit revenue, etc.). Data is contrasted for the year ending October 2007 when revenue peaked.[2] [3] The other-pit category is all the other table games like Bingo, Keno, Let it Ride, Mini-Baccarat, Pai-Gow Poker, 3-Card Poker, Caribbean Stud, Sports Book, Racing Book, and so forth.

Gaming Revenue in USD Thousands For Year Ending:
Source 30 Nov 2009 31 Oct 2007
Twenty-One$741,594$1,078,626
Baccarat$891,597$970,726
Craps$251,635$318,855
Roulette$260,515$303,385
Other-PIT$475,885 $663,137
Poker$85,596$97,114
Slots$2,815,438$3,513,608
Total$5,522,260$6,945,451

The year ending August 2009 is the first year that Baccarat has had higher revenue than Twenty One (or Blackjack). Although Baccarat is played in other areas of Nevada besides the Strip, 99.2% of the Baccarat revenue in the state is from the Strip.

Aria Casino had not yet opened in FY09.

Las Vegas Strip Casinos with Gaming Revenue under $72 million per year
$36–$72$12–$36$1–$12
TropicanaEllis Island
Wild Wild West
Casuarina
Virgin Hotels Las Vegas
Tuscany
Bill's Gamblin' Hall
Clark County Casinos with Rooms (over $1m) for fiscal year 2008
Category Per Room Revenue Rooms Rented Occup
Strip > $72m $156.41 $3,797,326,096 25,529,460 24,277,794 95.1%
Strip < $72m $89.78 $272,680,274 3,493,628 3,037,058 86.9%
Rest of County $61.47 $618,206,516 12,672,369 10,056,881 79.4%

North Strip

The North Strip is the unofficial name of the first mile of Las Vegas Blvd. just outside the Las Vegas City Limits, corresponding to Winchester, Nevada. This section of the Strip currently includes five budget resorts, like the Sahara Hotel, Circus Circus Las Vegas, Slots-A-Fun Casino, the Riviera Hotel and Casino and the Greek Isles Hotel and Casino. Collectively they have less than 200 table games, 4200 slots, 31 poker tables and less than 8000 hotel rooms. Also numerous time shares have been built in this region.

The North Strip was planned to be rebuilt as an upscale gambling district comparable to center Strip. Billions of dollars were invested in land speculation. The former Stardust Resort & Casino and New Frontier Hotel and Casino were imploded in anticipation of new development.

Many new resorts Las Vegas Plaza, Crown Las Vegas, Echelon Place, an unnamed joint MGM & Kerzner project,[4] and the Fontainebleau Resort Las Vegas planned for development, but all these projects are in various stages of bankruptcy or incomplete status. In addition a major redevelopment and expansion of the Sahara Hotel and Casino and the Stratosphere Las Vegas were put on hold.

The Triple Five Group was in the process of trying to assemble 27.3acres of North Strip land just south of the Riviera Casino. By April 2008, they had acquired 13.7acres at a cost of $380 million. They applied to the FAA for height clearance for eight 572' towers.

Another project announced was the construction of a Marriott Marquis on land currently occupied by a Residence Inn and a Courtyard Inn belonging to Marriott corporation.

The Fontainebleau Resort Las Vegas was the most visible failure as it topped out the tallest building in Las Vegas before going bankrupt. Initial offers for selling the uncompleted tower are far less than the raw land value from two years ago. The Echelon also got as far as erecting steel girders up as high as the eighth floor for several buildings. The owners, Boyd Gaming sold the property to the Malaysian company Genting. They plan on opening Resorts World Hotel and Casino in 2018. The style will be Chinese themed.

Casino revenue in fiction

In the movie Ocean's Thirteen, the lead character, Danny Ocean, is describing a new ultra-luxurious casino opening on the Strip. He states that the big casinos on the Strip take in $3 million a day just from the casino floor, and this new resort is aiming for $5 million. In reality, the two largest corporate operations in Las Vegas, MGM Mirage and Harrah's Entertainment, in the first quarter of 2009, brought in $5.9 million and $4.1 million per day, respectively, in gaming revenue alone, but this was from all their Las Vegas Strip resorts combined. MGM Mirage currently owns nine Strip resorts, and Harrah's owns eight with one being a minor property originally intended to be a tear-down. No single casino operation has ever brought in close to $3 million a day from the casino floor alone, and the NVGC uses the qualification of greater than $200,000 per day ($72 million per year) as a grouping for reporting purposes.

Distribution of total revenue of Strip casinos high to low

The Nevada Gaming Commission (NGC) publishes annual information about total revenue including gaming, hotel rooms, food & beverage, and attractions. If the casinos are numbered with #1 being the highest grossing casino then the following show the total revenue, for the period 1 July 2008 through 30 June 2009.

TOTAL REVENUE (GAMING + etc.)

The NGC does not publish data for individual casinos. But based on the size, age, and relative luxury of the casinos an analyst can guess the top six.

Harrah's Entertainment Corporation only reports aggregate numbers for regions, but their flagship property, Caesar's Palace, is clearly the biggest moneymaker in their portfolio. Harrah's earns 54% of their revenue from the casinos, unlike MGM-Mirage which earns 38% of their revenue (before promotional allowances) from the casino floor.

Harrah's & MGM Yearly Earnings from Las Vegas Properties
Company2009200820072006
Harrah's$2,698.00 $3,254.30 $3,626.70 $3,267.20
MGM$4,656.87 $5,889.08 $6,473.79 $6,227.77

Both companies are experiencing 20% drops for Calendar Year 2009 vs 2008. MGM-MIRAGE sold their Strip casino Treasure Island in 2009. The revenue from TI for a portion of 2009 is not included in the total. Revenue reported by MGM-Mirage for the year ending 31 December 2004 for top Las Vegas casinos owned at this time. Mandalay Bay, Luxor, Excalibur, Circus Circus, and Monte Carlo were acquired at a later date.

MGM Casino Revenue from 2009 Revenue from 2004
Bellagio 1 $1,064,729 $1,068,517
MGM Grand LV 2 $976,261 $860,778
Mandalay Bay 3 $725,129
The Mirage 4 $624,132 $566,276
Luxor 5 $344,722
Excalibur 6 $265,076
New York-New York 7 $250,055 $337,198
Monte Carlo 8 $206,377
Circus Circus 9 $200,385
Total $4,656,866

Change in revenue

The revenue for the Strip is contrasted with that of the state of Nevada. Gaming Revenue went flat for 3.5 years from July 2000 through January 2004, partly because of the downturn after 9/11. For the four years from January 2004 to January 2008 gaming revenue increased by a third. During this time, the only new casino to open on the Strip was Wynn Resort, and a new hotel tower opened on Mandalay Bay. Several dozen new casinos were planned. Finally, when the Palazzo casino opened in January 2008, gaming revenue was starting to fall. The Palazzo was followed by Palms Place, Trump Tower, Wynn Encore, The Cannery, The M Resort, and the yet to open MGM City Center and Fontainebleau. Also numerous new condominiums, and hotel towers were added to existing casinos.

In fiscal year 1990 (1 July 1989- 30 June 1990), the Commission reported a total of 13 casinos on the Strip that earned more than $72 million per year in gaming revenue. The first modern mega-resort, The Mirage, opened about halfway through this fiscal year and the Rio All Suite Hotel and Casino opened 8 weeks later. Presumably some of the casinos in this category have since been imploded in favor of newer resorts. At that time the average gaming revenue was $129.2 million per year and non-gaming revenue was $97.8 million (for an average of $227 million total revenue). Non-Gaming revenue has since surpassed gaming revenue for the Las Vegas Strip.

In 2008 Cash sales of Food and Beverage come fairly close to covering the raw cost of sales, and the departmental expenses. In 1990 both food and beverage were sold at a loss. Complimentary food and beverage is shown as well (everything relative to the raw cost of sales).

In 1990 Room Sales only slightly exceeded departmental expenses and complimentary rooms. In 2008 room sales far exceed expenses and comps. Amounts are shown in millions of dollars. The statistics are contrasted with those of Downtown Las Vegas where cash sales are still not much higher than the departmental expenses plus the cost of the comped rooms.

Hotel / casino development construction bulletin

The Las Vegas Convention Center website posts a monthly update to the planned construction for the Las Vegas metropolitan area for the future.[5] In the four years between 2003 and 2007 there was a cumulative addition of 1,444 rooms to Las Vegas. The major openings were Wynn Las Vegas and THE Hotel at Mandalay Bay, which were offset by the implosion of several resorts like New Frontier, The Stardust, Bourbon Street, and Castaways. During the same four years visitor volume increased by 3.66 million or 10.3% and gaming revenue in Clark county increased by $3 billion or 38.8%. On many weekends there was insufficient room supply to meet demand. However, once the new rooms opened the recession hit.

Las Vegas Construction for 2008–2012
Name of PropertyLocationCompletionCost
(Millions)
Convention
(Sq Ft)
TimesharesRooms
TOTAL 2008: $6,642 209,6441,2688,661
TOTAL 2009: $11,606 557,6221,1218,627
TOTAL 2010: $3,925 226,0004003,993
TOTAL 2011:107
TOTAL 2012:97
Las Vegas Construction for 2008 and 2009
Name of PropertyLocationCompletionCost
(Millions)
Convention
(Sq Ft)
TimesharesRooms
The Palazzo Resort
Hotel Casino
3339 Las Vegas Blvd S 17-Jan-08$1,900 3,066
MGM Grand Hotel &
Casino expansion
3799 Las Vegas Blvd South 25-Jan-0892,000
Marriott's Grand Chateau
phase 2
75 E Harmon Ave 29-Feb-08200
Nevada Palace closure 5255 Boulder Highway29-Feb-08-104
Odgen House
closed for redeveloping
651 Ogden Ave 29-Feb-08-101
Trump International Hotel
and Tower Las Vegas
2000 Fashion Show Dr31-Mar-08$600 2,4601,282
Palms Place 4321 West Flamingo 31-Mar-08$650 2,500400
MonteLago Village
Resort expansion
30 Strada Di Villaggio10-Apr-083,829
Homewood Suites by Hilton 230 Hidden Well Rd 8-May-081,500147
World Mark III, The Club5275 W. Tropicana Ave.15-May-08208
Microtel Inn & Suites
phase 2
55 E. Robindale Rd.13-Jun-081,00035
South Point Hotel
expansion
9777 S. Las Vegas Blvd 28-Jul-08$95 10,000807
Tahiti Village
Vacation Club phase 2
7200 Las Vegas Blvd South 15-Aug-08$135 510--
Staybridge Suites5735 Dean Martin Drive 27-Aug-08118
Eastside Cannery
(Site of Nevada Palace)
5255 Boulder Hwy 28-Aug-08$250 20,000307
Bluegreen Club #36 372 E. Tropicana28-Aug-08350120
Aliante Station Casino and Hotel 215 & Aliante Pkwy 11-Nov-08$662 14,000202
Hampton Inn Las Vegas NorthSpeedway 2852 E. Craig Rd.15-Dec-0865096
element Las Vegas Summerlin 10555 Discovery Drive18-Dec-08$25 441123
Hampton Inn & Suites
Las Vegas Airport
6575 S. Eastern Ave. 18-Dec-08$25 1,264129
Encore Las Vegas 3131 Las Vegas Blvd S22-Dec-08$2,300 60,0002,034
TOTAL 2008: $6,642 209,6441,2688,661
Comfort Inn & Suites475 Marks St. 1-Jan-09127
M Resort, Spa, and Casino12300 Las Vegas Blvd South 1-Mar-09$1,000 60,000390
Cabana Suites
(formerly Odgen House)
651 Ogden Ave 4-May-09$6 64
The Grandview at Las Vegas
tower 4
9940 Las Vegas Blvd S17-May-09400
Marriott TownePlace Suites 1471 Paseo Verde 17-Jun-09112
Caesars Palace expansion3570 Las Vegas Blvd S 13-Jul-09110,000
Hard Rock Hotel
expansion and redevelopment
4455 Paradise Road31-Jul-09$750 60,000490
Marriott Spring Hill Suites
Henderson/Green Valley
1481 Paseo Verde1-Sep-09120
Marvin Garden closure5125 S. Swenson Rd.30-Sep-09-250
Airport Inn & Suites closure5100 Paradise Rd. 30-Sep-09-100
Marriott Spring Hill Suites
Las Vegas Convention Center
2989 Paradise Rd 14-Oct-094,522299
Golden Nugget expansion129 E. Fremont St 20-Nov-09$150 500
CityCenter (MGM Mirage) 67acres on west side of LVB$8,500
Vdara Hotel & Spa 2600 W. Harmon Ave 1-Dec-0910,0001,495
Mandarin Oriental 3752 Las Vegas Blvd 4-Dec-0912,000392
ARIA Resort & Casino3730 Las Vegas Blvd16-Dec-09300,0004,004
Planet Hollywood
Towers by Westgate
3667 Las Vegas Blvd South28-Dec-09$1,200 721480
Holiday Inn Las Vegas4055 Palos Verdes St. 28-Dec-091,100129
Hard Rock Hotel
expansion and redevelopment
4455 Paradise Road28-Dec-09375
TOTAL 2009: $11,606 557,6221,1218,627

Since so much was constructed in 2008 and 2009 there is very little planned for the near future.

Las Vegas Planned Construction as of 4 November 2009
Name of PropertyLocationCompletionCost
(Millions)
Convention
(Sq Ft)
TimesharesRooms
Planet Hollywood Towers by Westgate3667 Las Vegas Blvd SouthQ1 201035,0000
La Quinta Inn & SuitesLas Vegas Airport South 6560 SurreyMay-104,000140
Marriott SpringHill Suites Craig& Frehner Jun-1096
Wingate by Wyndham315 W. Warm Springs Mid 2010209
The Grandview at Las Vegas tower 69940 Las Vegas Blvd S Jul-10400
Hampton Inn & Suites SE corner of Sunset Rd. & Grier Dr.Fall 2010$25 2,500150
The Cosmopolitan Resort & Casino 3708 Las Vegas Blvd SLate 2010$3,900 167,0002,998
The Harmon Hotel & Spa (CityCenter)Within CityCenter development Late 201017,500400
TOTAL 2010: $3,925 226,0004003,993
Marriott CourtyardTropicana & 215Sep-11107
TOTAL 2011:107
Marriott SpringHill SuitesTropicana & 215 Nov-1297
TOTAL 2012:97

Because the timeline is unknown the report omits the Fontainebleau Resort Las Vegas which is already topped out, but is currently in bankruptcy. Also the Echelon Place which is built as far as steel framing, but is on indefinite hold.

Notes and References

  1. February 2009 Nevada Gaming Revenues and Collections . . 2009-04-07 . 2009-05-03 . dead . https://web.archive.org/web/20120217044639/http://gaming.nv.gov/documents/pdf/mrrfeb09.pdf . 2012-02-17 .
  2. Web site: GAMING REVENUE REPORT Aug 2009 . 2009-10-22 . https://web.archive.org/web/20100528023017/http://gaming.nv.gov/documents/pdf/1g_09aug.pdf . 2010-05-28 . dead .
  3. Web site: GAMING REVENUE REPORT Oct 2007 . 2009-10-22 . https://web.archive.org/web/20090615225702/http://gaming.nv.gov/documents/pdf/1g_07oct.pdf . 2009-06-15 . dead .
  4. Web site: MGM MIRAGE AND KERZNER INTERNATIONAL TO DEVELOP MULTI-BILLION DOLLAR LAS VEGAS RESORT .
  5. Web site: Planned Construction as 4 Nov 2009 .