LVLY explained

LVLY
Industry:	Retail
Products:	Flowers Gifts
Foundation:	2015
Founder:	Hannah Spilva Verity Tuck
Location:	Australia
Homepage:	https://www.lvly.com.au/

LVLY is a flower retailer based in the Australia. It is an e-commerce company that sells flowers and gifts shipped from growers and suppliers to consumers.^[1]

History

LVLY was co-founded in 2015 by Hannah Spilva and Verity Tuck.^[2] They both worked in advertising before launching LVLY.^[3]

LVLY currently operates same-day deliveries in Melbourne, Sydney and Adelaide, and one-day delivery in other Australian locations. The company has offices across Australia. It offers personalised flower jars and curation of add-ons, in biodegradable gift boxes and reusable flower Jars.

In April 2022, LVLY was acquired by south-east Asian-based Limitless Technology for $35 million.^[4] Maximilian Lotz, CEO of Limitless Technology, mentioned the reason for acquiring LVLY was its financial performance, brand and team.^[5] As part of the deal Hannah Spilva will also be the board member of Limitless Technology.^[6]

Awards & Recognition

In 2024, LVLY was awarded "Online Store of the Year" at the Inside Retail Awards.

In 2022, LVLY was listed among "Australia's Top 50 fastest growing companies", by Deloitte Tech.^[7]

In 2021, LVLY was listed in the "Top 20 Coolest Retailers in Australia" by Inside Retail.

LVLY founders won the "2021 Melbourne Young Entrepreneur Award" for the company. ^[8]

See also

• Floral industry
• Cut flowers

Notes and References

1. Web site: 2021-12-03 . Flower power: How the pandemic helped this brand blossom . 2023-10-06 . Australian Financial Review . en.
2. Web site: Why LVLY co-founder Hannah Spilva is giving back to startups . 2023-10-06 . Business News Australia . en.
3. Web site: Healey . Bianca . 2022-04-26 . Australian flower delivery startup LVLY acquired for $35 million by south-east Asian e-commerce firm . 2023-10-06 . SmartCompany . en-AU.
4. Web site: 2022-04-25 . Founders collect $20m from sale of flower delivery start-up . 2023-10-06 . Australian Financial Review . en.
5. Web site: LVLY is Limitless after $35 million acquisition . 2023-10-06 . Business News Australia . en.
6. Web site: Pattabiraman . Rakshnna . 2022-04-26 . Melbourne flower delivery service Lvly snapped up by Malaysian investor . 2023-10-06 . Inside Retail Australia . en-US.
7. Web site: Australia's Top 50 fastest growing tech companies revealed . 2023-10-06 . Business News Australia . en.
8. Web site: All smiles: Dental Boutique founders named 2021 Melbourne Young Entrepreneurs of the Year . 2023-10-06 . Business News Australia . en.